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Endarso Wicaksono
Jurusan Ilmu Komunikasi FISIP UPN “Veteran” Yogyakarta
Languange, Linguistic, Communication & Media

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IKLAN LUAR RUANG : ANTARA KEPENTINGAN EKONOMI DENGAN KEPENTINGAN PUBLIK Endarso Wicaksono; M. Edy Susilo; Puji Lestari
Jurnal Ilmu Komunikasi Vol 6, No 2 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i2.51

Abstract

Now days, the outdoor advertising has been the effective way to promoted brand, prod- uct, or company. However, it’s could be negative with worst controlled by the government. In fact, Sleman economics importance is bigger than public importance. Economics importance belong to the government and advertising agency and public importance belong to society and target audience. This article tried to focus about economic importance and public importance connected. 
Co-Authors Lestari, Puji M. Edy Susilo