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All Journal Jurnal Pendidikan Vokasi INFORMASI Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Master Pariwisata (JUMPA) Jurnal ASPIKOM Jurnal Profetik Bricolage : Jurnal Magister Ilmu Komunikasi Journal Evaluation in Education (JEE) PARAHITA : Jurnal Pengabdian kepada Masyarakat Formosa Journal of Social Sciences (FJSS) Journal of Social Interactions and Humanities (JSIH) Proceeding of Conference on Strengthening Islamic Studies in the Digital Era Jurnal Komunikasi Global International Journal of Emerging Issues in Islamic Studies Jurnal Audiens INJECT Interdisciplinary Journal of Communication Profetika: Jurnal Studi Islam
Andre Noevi Rahmanto
Department Of Communication, Sebelas Maret University, Surakarta, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : informasi

 1 
The implication of organizational culture for building organizational identity strategy (Case study of PPID Ministry of Finance) Reinaldy Ferdiansyah; Andre Noevi Rahmanto; Yulius Slamet
Informasi Vol 51, No 1 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i1.29668

Abstract

This article was made based on the changing needs of the community for information in the era of information and communication technology. To be able to communicate policies in the field of public information disclosure, the government must be able to realize transparently, effectively, efficiently and accountably. The communication process must be supported by a good and reliable organizational identity. This research was conducted to see the implications of how organizational culture changes in the digital era in the Ministry of Finance's public information service process since 2018. The organizational communication process is used as a liaison for the creation of good relations between organizations and the public. This study uses descriptive analytic research methods with results that explain that organizational culture is important in supporting changes in PPID Ministry of Finance's (PPID MoF) public information service activities in the digital age. The implication can be seen that changes in the PPID MoF organizational identity through the use of social media will depend on the organization's strategy and organizational cultural activities. Furthermore, it is expected that the use of social media can be used as a way to educate and increase public participation in the field of public information services
Logo rebranding: Indonesian tax authority public relations strategy in forming organizational culture images Febri Noviardi; Andre Noevi Rahmanto; Yulius Slamet
Informasi Vol 50, No 1 (2020): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v50i1.29594

Abstract

This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance. This is motivated by the lack of a comprehensive explanation of the process of rebranding the logo in previous studies. At DGT, logo rebranding is carried out because of the low level of the public’s trust in the DGT. Therefore, one of the strategies of the DGT public relations is the formation of an institutional image. This study uses a research method with a qualitative approach with data collection conducted by interviewing selected informants using purposive sampling techniques and source triangulation as a technique in testing the validity of the data. The results are analyzed using the Assessment, Communication and Analysis, Design, and Action planning model. The rebranding process was 1) describing the problem, 2) using all channels communication and objectives in delivering a new logo, 3) using professional consultants in planning that consist of research, strategy development, and implementation, 4) as well as carrying out plans, setting rules, and supervising all activities in the DGT’s rebranding process.Tulisan ini menjelaskan bagaimana proses rebranding logo Direktorat Jenderal Pajak (DJP) RI yang dilakukan oleh Humas DJP dalam membentuk citra dengan menampilkan nilainilai budaya organisasi Kemenkeu. Hal ini dilatarbelakangi oleh kurangnya penjelasan yang komprehensif terhadap proses rebranding logo pada studi-studi sebelumnya. Pada DJP, rebranding logo dilakukan karena rendahnya tingkat kepercayaan masyarakat terhadap DJP. Oleh karena itu, salah satu strategi Public Relations (PR) adalah dengan pembentukan citra institusi. Penelitian ini menggunakan metode penelitian dengan pendekatan kualitatif dengan pengumpulan data dilakukan dengan cara wawancara kepada informan terpilih menggunakan teknik purposive sampling dan triangulasi sumber sebagai teknik dalam uji keabsahan datanya. Hasilnya dianalisis menggunakan model perencanaan Assessment, Communication and Analysis, Design, dan Action. Proses rebranding yang dilakukan yaitu 1) menggambarkan masalah, 2) menggunakan semua saluran komunikasi dan tujuan dalam memberikan logo baru, 3) menggunakan konsultan profesional dalam perencanaan yang terdiri dari penelitian, pengembangan strategi, dan implementasi, 4) serta melaksanakan perencanaan, menetapkan aturan, dan melakukan pengawasan terhadap seluruh kegiatan pada proses rebranding Ditjen Pajak RI.
Branding for province: is it useful? Study on branding communications of Jateng Gayeng in the Ganjar Pranowo’s leadership Andre Noevi Rahmanto
Informasi Vol 52, No 1 (2022): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v52i1.46370

Abstract

The Central Java Provincial Government launched the slogan and logo for the Jateng Gayeng but in practice it is not easy because of the different roles of the provincial government in the era of regional autonomy. While on the other hand, many regency/municipal already have their own branding. This research with a qualitative approach was conducted to examine the branding process of the Central Java Provincial government through the branding of Jateng Gayeng. A series of qualitative interviews with four key informants, focus group discussions attended by twelve regency/municipal government representatives, and document analysis were conducted to examine the processes involved in designing and implementing branding. The results showed that in branding Jateng Gayeng, the government of Central Java Province was more likely to use secondary communication in the form of logos and slogans. Communication with stakeholders is more likely to use an informative strategy than a collaborative one. The emergence of provincial branding in Central Java has useful and potential to strengthen district/city branding.
Mastery of information technology and strengthening collaboration between editors and marketing: Local media strategies for surviving during Covid-19 pandemic Anas Syahirul Alim; Andre Noevi Rahmanto; Sri Hastjarjo
Informasi Vol 53, No 1 (2023): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v53i1.60098

Abstract

There was a global pandemic with the emergence of the Covid-19 virus from 2019 until  2022. The pandemic affected all aspects of life, including the press/media world. Media crews had been facing tough challenges during the midst of a pandemic situation. Journalists were required to do work in the field to produce quality content. The business division was required to continue to generate revenue for the company in order to produce quality journalistic works. On the other hand, they had to protect themselves from contracting the plague while carrying out their duties with all the challenges and risks. Since the arrival of the Covid-19 pandemic, local media revenue has continued to fall. Newspaper sales dwindled, advertising sales slumped, events could not run. While operational costs were not reduced but instead increased. Local media also had to struggle with their own strategies to survive. Mastery of information technology to strengthen collaboration between the editorial department and the marketing department was the key to succeed
Co-Authors Agung Wibowo Albert Muhammad Isrun Naini Albert Muhammad Isrun Naini Anas Syahirul Alim Anasta Novi Hidayati Anjang Priliantini Anshori, Mahfud Arif Wahyu Wirawan Bernardus Herdian Nugroho Christina Tri Hendriyani Dinda Nur Ardilla Edith Sarasvianti Febri Noviardi Hendra Dwi Wibowo Ignatius Agung Satyawan Ismi Dwi Astuti Nurhaeni Ismi Dwi Astuti Nurhaeni Kristanto, Septian Dawang Kusuma Astuti Likha Sari Anggreni Mahfud Anshori Mahfud Anshori Mazka Hauzan Naufal Monika Sri Yuliarti Monika Sri Yuliarti Muhammad Rio Fariza Muhammad Zahrul Asyhary Nur Azizah Fitrianti Pawito Pawito Pawito Prahastiwi Utari Rahma Dhian Karisma Putri Rahma Maulinda Dwinari Reinaldy Ferdiansyah Rengga Mahendra Rizal Fahmi Muhammad Rizky Aditya Husandani Robby Adwa Fahlepi Rosita Candrakirana Sandi Justitia Putra Shafa' Salsabila Akbar Sri Hastjarjo Sri Hastjarjo Sri Herwindya Baskara Wijaya Sudarmo Sudarmo Sudarmo Tanti Hermawati Waskito Widi Wardojo Wening Palupi Ningtyas Putri Widodo Muktiyo Yulius Slamet