Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Humaniora Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies ETTISAL Journal of Communication
Yuni Retnowati
Sekolah Tinggi Ilmu Komunikasi Yogyakarta
Humanities Decision Sciences, Operations Research & Management Education Library & Information Science Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Relevansi Gerakan Anti Korupsi Untuk Pembangunan Yuni Retnowati; Yenni Sri Utami
Jurnal Paradigma Vol 18, No 1 (2014): JANUARI
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v18i1.2406

Abstract

Culture corruption in Indonesia happened since the former kingdom until now. In 2010, Indonesia becoming a nation most corrupt in the Asia Paci c region. Corruption ourished in Indonesia because of politics and economic factors, and Javanese culture. Corruption is differentiated into grand corruption, state capture and petty corruption. In addition to the effect on economic growth and investment, corruption also weakens the ability of the Government in carrying out its development programs. Facing the impact of corruption that af ict people then appeared a various anti-corruption movement either come from the government or from society. Purpose of many efforts to ght against corruption is improving the welfare of people which also became national development goal
The Effect of Health Claims on Television Commercials toward Consumer’s Decision Making in Food Product Buying (Case Study in Yogyakarta City) Yuni Retnowati
The Indonesian Journal of Communication Studies Vol 2, No 2 (2009)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v2i2.1335

Abstract

Advertisement is a medium to declare claims based on product benefits. However, there are times where the claims are not supported by evidence, hence mislead and confuse consumers in buying the products. Health issues discussed in public sphere are used to show the product benefits compare to other competitors. The aims of this research were to study consumer’s perception toward health claims on TV commercials and the effect of health claims on TV commercials (external factor) and internal factors toward consumer’s decision making in food product buying. Path analysis was used to analyze the effect of external and internal factors. The result of this research shows that consumer’s perception toward health claims on food product TV commercials is easy to understand, attractive, believable and suitable for the condition and the needs of consume, therefore its perception able to influence buying decision making (buying intensity). Food product includes in this category was food fiber which helped metabolism and natural diet. Consumers who attain the age of 21–50 years old, married, working and have good knowledge of nutrient are often do the buying activity.
CHALLENGES IN CROSS CULTURAL ADVERTISING Yuni Retnowati
Humaniora Vol 27, No 3 (2015)
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.737 KB) | DOI: 10.22146/jh.10594

Abstract

At first, marketing practitioners and academics consider standardized approaches to marketing and advertising strategies in globalization, and then some studies proved that the standardization of advertising across culture is not valid. Therefore, cross cultural advertising takes local culture into account when conveying messages in advertisements. Cross cultural understanding is very important in order to produce successful localized advertising that would reflect the cultural values and norms of intended audience. Challenge in cross cultural advertising is the problem of communicating to people of diverse cultural background. Cross cultural solutions are applied in areas such as language, communication style, images and cultural values. Cross cultural advertising is simply about using common sense and analyzing how the different elements of an advertising campaign are impacted by culture and modifying them to best speak to the target audience. Other challenges are determining between standardization and adaptation of cultural values content of advertising when facing different people from diverse cultures. In academic side, the challenge is preparing students to design advertisements that communicate effectively to diverse cultures.
Peran Komunikasi dalam Pemberdayaan Remaja Broken Home Melalui Gerakan Survivor Broken Home Yuni Retnowati; Partini Partini; Endang Sulastri
ETTISAL : Journal of Communication Vol 5, No 2 (2020): ETTISAL: Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v5i2.5071

Abstract

Abstrak Meningkatnya jumlah perceraian di Indonesia menyebabkan jumlah remaja broken home juga meningkat. Dampak negatif keluarga broken home pada umumnya berupa gangguan psikologis, perilaku dan emosi. Di kalangan masyarakat berkembang stigma terhadap remaja broken home sebagai remaja yang nakal, tidak bisa diatur, dan memberi pengaruh buruk kepada lingkungannya. Stigma ini menyebabkan mereka kehilangan motivasi dan menarik diri dari kehidupan sosial kemudian mencari pelarian sehingga terjerumus dalam pergaulan negatif. Hal ini menghambat perkembangan potensi dan kekuatan mereka. Gerakan survivor broken home bertujuan melakukan pengembangan diri remaja broken home sehingga berfungsi sebagai sarana pemberdayaan. Gerakan tersebut dilakukan melalui Komunitas Inspirasi Hamur yang memiliki aktivitas online di media sosial dan aktivitas offline berupa pertemuan rutin, pelatihan pengembangan diri dan kelas-kelas inspiratif untuk pemberdayaan anggota. Komunikasi memegang peranan penting dalam proses pemberdayaan ini. Penelitian ini bertujuan untuk mengetahui: (1) proses pemberdayaan remaja broken home dan (2) peran komunikasi pada setiap tahapan proses pemberdayaan. Penelitian ini bersifat kualitatif dengan pendekatan studi kasus. Pemilihan informan dilakukan dengan teknik purposive sampling sedangkan pengumpulan data dilakukan dengan observasi media sosial virtual, wawancara mendalam, dan diskusi kelompok terfokus. Hasil penelitian menunjukkan bahwa proses pemberdayaan mengikuti 3 tahapan yaitu penyadaran, peningkatan kapasitas, dan pemberdayaan. Peran komunikasi dalam proses pemberdayaan adalah sebagai sarana pembentukan konsep diri, perubahan sikap, keyakinan, dan perilaku serta penggerak tindakan. Kesimpulannya , komunikasi berperan penting dalam pemberdayaan remaja broken home melalui pembentukan konsep diri yang berada pada tahap pembentukan kesadaran dalam proses pemberdayaan. Kontribusi penelitian adalah mendeskripsikan peran komunikasi dalam proses pemberdayaan remaja broken home.Abstract The increasing number of divorces in Indonesia also increases the number of broken home children. The negative impacts of broken home families are generally psychological, behavioral, and emotional disorders. There is a growing stigma against broken home adolescents as naughty, unruly, and negatively influencing their environment. This stigma causes them to lose motivation and withdraw from social life and then look for an escape to fall into negative associations. It hampers the development of their potential and strength. The survivor’s broken home movement aims to develop the broken home adolescent’s self to functions as a means of empowerment. This movement is carried out through the Hamur Inspiration Community, which has online activities on social media and offline activities like regular meetings, self-development training, and inspirational classes for member empowerment. Communication plays an essential role in this empowerment process. This study aims to determine: (1) the process of empowering broken home adolescents and (2) the role of communication at each stage of the empowerment process. This research is qualitative with a case study approach. The informant selection was carried out using the purposive sampling technique, while data collection was carried out by observing virtual social media, in-depth interviews, and focus group discussions. The results showed that the empowerment process followed three stages: awareness, capacity building, and empowerment. The role of communication in the empowerment process is as a means of forming self-concepts, changing attitudes, beliefs, behavior, and driving action. In conclusion, communication plays an essential role in empowering broken home adolescents by developing self-concepts at the empowerment process’s awarenessbuilding stage. The research contribution is to describe the part of communication in the empowerment process of broken home adolescents.
Co-Authors Endang Sulastri Partini Partini Yenni Sri Utami