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All Journal Nirmana Jurnal Ilmu Komunikasi Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan The Indonesian Journal of Communication Studies Eksos LPPM Jurnal ASPIKOM Dinasti International Journal of Digital Business Management Jurnal Desain Komunikasi Visual Nirmana
Ayu Ardhanariswari, Kartika
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Perancangan Promosi Desa Budaya Banjarharjo, Kalibawang, Kulonprogo melalui Desain Komunikasi Visual Reny Triwardani; Kartika Ayu Ardhanariswari
Jurnal Desain Komunikasi Visual Nirmana Vol. 16 No. 1 (2016): JANUARY 2016
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.803 KB) | DOI: 10.9744/nirmana.16.1.40-49

Abstract

Desa budaya adalah bentuk konkrit pelestarian aset budaya. Pada konteks ini, desa budaya mengandung pengertian sebagai wahana sekelompok manusia yang melakukan aktivitas budaya yang mengekspresikan sistem kepercayaan (religi), sistem kesenian, sistem mata pencaharian, sistem teknologi, sistem komunikasi, sistem sosial, dan sistem lingkungan, tata ruang, dan arsitektur dengan mengaktualisasikan kekayaan potensi budayanya dan mengkonservasi kekayaan budaya yang dimilikinya. Desa Banjarharjo merupakan salah satu desa yang ditetapkan sebagai desa budaya dari 32 desa budaya sesuai dengan Keputusan Gubernur nomor 325/KPTS/1995 tanggal 24 November 1995. Sayangnya, penetapan status desa budaya Banjarharjo belum diimbangi dengan upaya-upaya pengenalan potensi budaya yang dimiliki sekaligus memasyarakatkan budaya lokal itu sendiri. Pendekatan desain komunikasi visual menjadi strategi penyampaian pesan yang kreatif dan komunikatif untuk mempromosikan desa budaya Banjarharjo. Berdasarkan analisis SWOT tentang kondisi desa budaya Banjarharjo, media below the line dapat menjadi media komunikasi visual dalam menyosialisasikan desa budaya sekaligus mempromosikan potensi desa budaya yang dimiliki. Strategi kreatif penyampaian pesan melalui desain komunikasi visual tentang desa budaya diharapkan membantu pelaku kebudayaan lokal dan pengelola  desa budaya menggiatkan promosi wisata budaya di desa Banjarharjo. Artikel ini adalah hasil program kegiatan pengabdian kepada masyarakat yang dilakukan di desa Banjarharjo, Kalibawang, Kulon Progo
Branding the Creative City of Design: Lesson from Singapore Prayudi Prayudi; Kartika Ayu Ardhanariswari; Ninik Probosari
Jurnal Ilmu Komunikasi Vol 20, No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.8331

Abstract

Over the last two decades, creative cities have become an issue of interest as governments in several countries have worked to develop ecosystems where the creative class can innovate and share ideas. Many city governments focus more on developing creative cities and pay less attention to their city's branding. This study aims to see Singapore as a newly appointed UNESCO creative city brand, even though it already has a destination brand. There are challenges about which brand should come first or how to strategically brand a city and ensure all interests are accommodated in the branding process. This study uses a qualitative method with in-depth interview data collection techniques with the Head of the Singapore Polytechnic Department of Architecture and Design, literature studies through books, journals, newspapers, and related matters, as well as observations in the city of Singapore. The results of this study show that Singapore's branding as a creative city of design is a component of the city-state's leading branding. First, the city branding process includes identifying the uniqueness of the city brand. In this case, the emphasis on Singapore is built and grown by design. Next is the development of a brand identity that differentiates Singapore from other UNESCO design creative cities. Finally, the delivery of brand messages to all relevant stakeholders. This research contributes to the development of branding concepts related to creative cities.
THE DEVELOPMENT OF HIERARCHY EFFECTS AIDA (ATTENTION, INTEREST, DESIRE, ACTION) MODEL IN COMMUNICATION BRANDING STRATEGY OF TEPAL-SUMBAWA COFFEE Ayu Ardhanariswari, Kartika; Krisnandini Wahtu Pratiwi; Ninik Probosari; Ari Wijayani
Dinasti International Journal of Digital Business Management Vol. 1 No. 4 (2020): Dinasti International Journal of Digital Business Management (June - July 2020)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i4.364

Abstract

Indonesia as one of the largest coffee-producing countries in the world, which ultimately has an impact on the coffee industry and the trend of consuming coffee. Tepal Coffee as a typical product of Sumbawa, West Nusa Tenggara has uniqueness and superiority when compared to coffee in other regions. A National Coffee Board study revealed that it is very rare that Arabica coffee has low acidity and is only found in Tepal Coffee in Sumbawa Regency. The uniqueness is one of the advantages of Tepal Coffee which must be raised, branding, and popularized so that the market demand for Sumbawa typical coffee will have an impact on improving the welfare of Sumbawa farmers. The purpose of this research is to find out the AIDA Hierarchy of Effects Model in developing the branding communication strategy in Tepal Coffee. The method used in this study uses qualitative descriptive methods. The result has been shown that the Implementation of Brand Communication Strategy of Tepal-Sumbawa Coffee in building awareness has been done by using Brand visualization with Packaging and brand activation with advertising, events, direct marketing, and Social Media. The level of brand awareness of Tepal Coffee Sumbawa is at the level of Brand Recognition. In this research, the position of Tepal Coffee branding approach is needed to find a broad market, through product branding is important for the long-term achievement of coffee as an economic commodity.
Co-Authors Ari Wijayani Brigita Luna Anggia Putri Brigita Luna Anggia Putri Christina Rochayanti Krisnandini Wahtu Pratiwi Malida Zulfaniazahra Riski Muhammad Edy Susilo Nabila Diandra Putri Ninik Probosari Ninik Probosari Prayudi Prayudi Reny Triwardani Reny Triwardani Retno Hendariningrum Wipti Aga Pramasepta