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ANALISIS ANTESEDEN DAN KONSEKUENSI DARI RELATIONSHIP QUALITY Salman Faris Insani
Riset Manajemen dan Akuntansi Vol 7, No 2 (2016)
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/rma.v7i2.33

The paper investigates dan analyzes the factors that become antecedents of Relationship Quality: Client Knowledge, Customer Orientation, Expertise, Similarity, and Communication, and the consequences of the implementation of marketing strategies based on Relationship Quality, consisting of the formation and development of customer’s Purchase Intention and positive Word Of Mouth for the company. The sample in this study is the customer who have used the product of Telkomsel for 2 years or more, been visiting to the office of Grapari Solo, and been interact directly with the customer services. The respondents of this study totaled 179 respondents. The sampling method used was non probability sampling where as the technique used is purposive sampling. By using the Structural Equation Modeling (SEM) analysis, the findings indicate that: Client knowledge is positively related to Relationship Quality; 2) Customer Orientation is positively related to Relationship Quality; 3) Expertise is positively related to Relationship Quality; 4) Similarity have no effect on Relationship Quality; 5) Communication is positively related to Relationship Quality; 6) Relationship Quality is positively related to Purchase Intention; 7) Relationship Quality is positively related to Word Of Mouth. Keywords: Relationship Quality, Purchase Intention, Word Of Mouth.

IbM PENGOLAHAN JAGUNG IBU-IBU PKK DESA TAMBAKMERANG GIRIMARTO WONOGIRI Afriyanti -; Novian Wely Asmoro; Salman Faris Insani
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2017: Prosiding Seminar Nasional Publikasi Hasil-Hasil Penelitian dan Pengabdian Masyarakat
Publisher : Universitas Muhammadiyah Semarang

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Jagung merupakan komoditas pertanian yang banyak ditanam di Desa Tambakmerang. Hasil panen jagung yang melimpah saat panen raya menyebabkan harga jual jagung menurun. Kondisi tersebut mendorong tim Pengabdian pada Masyarakat melaksanakan program IbM pengolahan jagung kepada mitra Anggota PKK Desa Tambakmerang, Girimarto Kabupaten Wonogiri. Pemahaman pengetahuan dan teknologi pasca panen jagung pada petani di Desa Tambakmerang Kecamatan Girimarto Wonogiri perlu ditingkatkan melalui penyuluhan dan pelatihan pasca panen jagung serta produk olahannya untuk mendapatkan nilai tambah bagi komoditas jagung. Metode kegiatan yang dilakukan melalu beberapa tahap yaitu : pertama, sosialisasi dan inventarisasi potensi jagung; kedua : penyuluhan dan pemberian materi terkait pasca panen jagung; ketiga, pelatihan dan praktek produkolahan jagung; keempat, evaluasi kegiatan penyuluhan dan pelatihan yang telah dilakukan melalui pembandingan hasil pretest dan posttest, keberhasilan penyuluhan dan pelatihan apabila skor nilai lebih dari 75 atau terjadi peningkatan nilai pretest dan postest ¬>15%.. Hasil kegiatan pengabdian yang telah dilaksanakan mampu meningkatkan pemahaman mitra terkait pengelolaan pengolahan jagung menjadi produk tortilla chips, dengan indikator peningkatan skor nilai pretest dan posttest mencapai 19%. Telah dihasilkan pula produk tortilla chips yang siap jual. Keywords: Jagung, Pascapanen, Penyuluhan, Pelatihan, Produk

Analisis Faktor-Faktor Resistensi Terhadap Teknologi Smartwatch (Studi Pada Perilaku Konsumen Di Indonesia) Salman Faris Insani; Ariyani Wahyu Wijayanti; Desti Irawati
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 1 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Pertumbuhan Internet of Thing (IOT) di abad ke-21 ini sangat pesat. Meskipun IoT menawarkan peluang baru, namun memunculkan tantangan pada resistensi. Resistensi adalah suatu reaksi konsumen terhadap inovasi produk, reaksi dapat berupa penundaan pembelian ataupun penolakan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mendasari resistensi konsumen terhadap produk smartwatch. Sampel yang digunakan adalah konsumen di Indonesia yang mengetahui namun tidak berminat untuk memiliki produk smartwatch sebanyak 163 responden. Hasil studi ini mengindikasi bahwa variabel gangguan berpengaruh terhadap resitensi konsumen. Selain itu masalah privasi memiliki pengaruh terhadap gangguan dan ketergantungan memiliki pengaruh terhadap kekhawatiran privasi. Selain itu persepsi ketidakbermanfaatan, persepsi harga, persepsi kebaruan dan efikasi diri tidak memiliki pengaruh terhadap resistensi.

Pengaruh Asosiasi Merek, Loyalitas Merek, Kesadaran Merek dan Citra Merek terhadap Ekuitas Merek Nike Di Media Sosial Pada Kalangan Konsumen Muda Ristanto Wahyu Nugroho; Salman Faris Insani; Bambang Nur Cahyaningrum
Journal Of Business, Finance, and Economics (JBFE) Vol 1, No 1 (2020): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

The purpose of this research is to test and analyze the influence of brand associations, brand loyalty, brand awareness and brand image on brand equity on young consumers. The samples in this study were 137 students of the University of Veteran Bangun Nusantara, University of Sebelas Maret Surakarta and University of Muhammadiyah Surakarta. The sampling method used in this study is nonprobability sampling, while the technique used is purposive sampling. The results of data from 137 respondents were analyzed using descriptive statistical testing and multiple linear regression using the Stastitular Package for Social Science Computer Progamme (SPSS) version 21. Results through multiple linear regression analyses, showed that brand associations and brand loyalty had an effect on Nike brand equity on social media among young consumers while brand awareness and brand image, had no effect on Nike brand equities on social media among young consumers. Keywords: brand associations, brand loyalty, brand awareness

FENOMENA UNDERPRICING PADA PERUSAHAAN YANG GO PUBLIC DI INDONESIA Purwanto .; Sri Wahyu Agustiningsih; Salman Faris Insani; Budi Wahyono
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 3 No 1 (2014): Jurnal Ekonomi Bisnis & Kewirausahaan Vol.3 No.1 Agustus 2014
Publisher : Universitas Sahid Surakarta

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This research trytoanalyzethe factors thatinfluence the occurrence ofunderpricingin companies thatgopublic. This study uses a more variable varies the financial and non-financial variables contained in the prospectus which is composed of the reputation of the underwriter, auditor reputation, firm size, financial leverage, return on assets (ROA) and return on equity (ROE). According to the results of previous studies, these variables generally tend to show a significant effect on underpricing in companies that go public. This research is ekspost facto (causal comparative). Sample selection method used was purposive sampling and sample used was 132 sample companies doing an Initial Public Offering on the Indonesia Stock Exchange in the period 2002-2012. This study uses regression testing models. Regression analysis showed that nlytheunderwriterreputationsignificantly influenceunderpricing

PENGARUH STRUKTUR CORPORATE GOVERNANCE TERHADAP INITIAL PUBLIC OFFERING (IPO)UNDERPRICING DI INDONESIA Purwanto .; Sri Wahyu Agustiningsih; Salman Faris Insani; Budi Wahyono
JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal Ekonomi Bisnis Dan Kewirausahaan Vol. IV, No. 1 Januari 2015
Publisher : Universitas Sahid Surakarta

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This research trytoexaminewhethercorporate governancewhenthe company madean Initial Public Offering(IPO) affectthe level ofunderpricingshares of companies thatgo publicby usingthe period2002-2012.This studyfocuses onthe influence ofcorporate governance structureon the level ofunderpricingby usingcontrol variablesunderwriterreputation, return on assets (ROA), firm size, financial leverage, andreturn on equity(ROE). According tothe results ofprevious studies, these variablesgenerallytend toshowa significant effecton underpricingin companiesthatgo public This research is ekspost facto (causal comparative). Sample selection method used was purposive sampling and sample used was 131 sample companies doing anInitial Public Offering on the Indonesia Stock Exchange in the period 2002-2012. This study uses regression testing models. Regression analysis showed that onlytheunderwriterreputationsignificantly influenceunderpricing

Pengaruh Asosiasi Merek, Loyalitas Merek, Kesadaran Merek dan Citra Merek terhadap Ekuitas Merek Nike Di Media Sosial Pada Kalangan Konsumen Muda Ristanto Wahyu Nugroho; Salman Faris Insani; Bambang Nur Cahyaningrum
Journal Of Business, Finance, and Economics (JBFE) Vol 1 No 1 (2020): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/.v1i1.723

The purpose of this research is to test and analyze the influence of brand associations, brand loyalty, brand awareness and brand image on brand equity on young consumers. The samples in this study were 137 students of the University of Veteran Bangun Nusantara, University of Sebelas Maret Surakarta and University of Muhammadiyah Surakarta. The sampling method used in this study is nonprobability sampling, while the technique used is purposive sampling. The results of data from 137 respondents were analyzed using descriptive statistical testing and multiple linear regression using the Stastitular Package for Social Science Computer Progamme (SPSS) version 21. Results through multiple linear regression analyses, showed that brand associations and brand loyalty had an effect on Nike brand equity on social media among young consumers while brand awareness and brand image, had no effect on Nike brand equities on social media among young consumers. Keywords: brand associations, brand loyalty, brand awareness

Meningkatkan Value Product, Pelaporan Keuangan Digital Dan Pemasaran Digital Pasca Covid 19 Pada UMKM Katering Darso Made Wedaswari; Salman Faris Insani; Sari Widati; Siti Nur Annisaa’; Rihan Mustafa Zahri
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 3 (2023): Agustus: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i3.430

Sukoharjo is a district that has quite well-known names or nicknames, including: prosperous city, textile city, city of girls (trade, education, industry, and business), herbal medicine district, and so on. One of the industries run in Sukoharjo district is a home industry. The home industry is one manifestation of the existence of Small and Medium Enterprises (MSMEs) as a support for the Indonesian economy which contributes 23.89% to GDP and 93.78% to total employees. The development of the culinary world in Sukoharjo district is quite rapid. This is in line with the development of catering in the Sukoharjo district. For example, the MSME business in Darso catering is in Kwarasan, Grogol, Sukoharjo. Business competitors in the culinary catering business industry will be able to survive if they increase the value of their products. The management of Darso's catering business is still simple. Have not kept records of financial reports or bookkeeping in an orderly manner. These proposals together with the Community Service Team and partners will carry out training in management management starting with planning, implementing and supervising / controlling production activities in accordance with the expectations of business owners, namely being able to produce goods / products effectively and efficiently, so that business owners can guarantee survival and development, then it is appropriate if the company does the best management in the field of production. Since the Covid-19 pandemic took place, Darso's catering business has begun to redesign its business. During the pandemic, Darso catering owners started doing research. Solutions related to increasing product value by increasing new innovations such as improving service quality. Service quality can be improved by means of good and friendly service to consumers or customers of the catering business. Improving the quality of packaging or product containers produced. Maximizing the use of marketing tools, namely to identify consumer responses to products. Provide basic accounting training and assistance in making simple general journals to profit and loss reports. Financial management and management based on financial applications. Designing an online marketing system by conducting training and mentoring on the use of social media and optimizing strategies for using e-commerce applications.

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