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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Al-Muzara'ah Jurnal Pertanian Agros Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Pusat Inovasi Masyarakat Safari : Jurnal Pengabdian Masyarakat Indonesia paradigma agribisnis paradigma agribisnis
Rahmat Yanuar
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary Other

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Journal : Safari : Jurnal Pengabdian Masyarakat Indonesia

 1 
Optimalisasi UMKM Melalui Edukasi Branding dan Inovasi Packaging di Desa Bandardawung Dyah Yuni Kurniawati; Fairuz Rahmawati; Syifa Albalqis Danayomi; Intanita Nurlaili Rosyada; Dona Puan Maharani; Addina Harir Nur Azka; Sari Ayu Dwi Lestari; Rahmat Yanuar; Aldito Sadewo Putranto
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2024): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v4i2.1344

Abstract

Marketing strategies by optimizing branding and packaging are necessary because packaging not only functions as a storage container but can also attract more consumers. This community service aims to give awareness of the importance of product branding and introduce packaging innovations that can be implemented by business owners. This research method uses qualitative methods with observation and interviews as data collection techniques. The results showed that training on branding and packaging innovation succeeded in enhancing product packaging skills and increase understanding of the importance of branding in marketing products. In addition, improvements in branding and packaging are expected to increase product sales, empower the local economy, and improve the sustainability of SMEs in Bandardawung Village.
Co-Authors Addina Harir Nur Azka Aldito Sadewo Putranto Andre Yasip Hastadi Ane Tika Wahyuni Ani Nurfaizah Anisa Dwi Utami Busaid Dona Puan Maharani Dyah Yuni Kurniawati Emilia Anugerah Fairuz Rahmawati Febby Febriyanti Fetri Wahyuningsih Fiham Afwan Mu’arij Ghizela Fineartha Fauzi Heri Harti Ilma Islami Intan Qori Lutfiyani Intanita Nurlaili Rosyada Kurnia Intan Permata Lukman M Baga Maisya Nurrizky Az Zahra Meuthia Rachmania Muhammad Ibrahim Ismail Mustofa Mustofa Netti Tinaprilla Putroe Balqis Sabilla Utami Dewi Salsabilla Tiara Rahmani Sari Ayu Dwi Lestari Syarifah Annisaputri Syifa Albalqis Danayomi Tita Nursyamsiah, Tita Titi Rohimah Uding Sastrawan Wahyu Budi Priatna Yekti Mahanani