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All Journal Jurnal Al-Iqtishad AL ISHLAH Jurnal Pendidikan Ganaya: Jurnal Ilmu Sosial dan Humaniora Indonesian Journal of Economics, Social, and Humanities International Journal of Social and Management Studies (IJOSMAS) IJBEM : Indonesian Journal of Business Economics and Management JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE InJEBA : International Journal of Economics, Business and Accounting Jurnal Rumpun Ilmu Ekonomi
Martias, Dony
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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SEGMENTASI PASAR KONSUMEN PONDOK PATIN HM. YUNUS PEKANBARU Dony Martias
JURNAL AL-IQTISHAD Vol 12, No 2 (2016): Desember 2016
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v12i2.4450

Abstract

Perkembangan dalam dunia bisnis saat ini semakin maju dan berkembang termasuk bisnis pengolahan bahan pangan siap saji. Bisnis pengolahan bahan pangan siap saji seperti rumah makan, restoran, cafe merupakan salah satu bisnis yang menjanjikan saat ini. Karena rumah makan, restoran dan cafe menyediakan kebutuhan pokok yang dikonsumsi oleh masyarakat. Penelitian ini bertujuan untuk mengidentifikasi segmentasi pasar konsumen rumah makan Pondok Patin HM. Yunus Pekanbaru. Alat analisis yang digunakan adalah analisis faktor untuk menyederhanakan variabel dari segi segmentasi demografis, perilaku dari dara responden dan segmentasi psikografis yang berjumlah 22 item pernyataan. Segmentasi pasar dalam penelitian ini dilakukan berdasarkan variabel gaya hidup dengan menggunakan analisis klaster untuk mengelompokkan individu atau objek tersebut kedalam kelompok-kelompok yang mempunyai ciri dan respon yang sama. Dan dari hasil analisis faktor terhadap variabel  gaya hidup  terdapat 6 faktor yaitu aktif berorganisasi, optimis, senang kehidupan modern, pemerhati masalah sosial dan politik, mengedepankan status sosial dan memperhatikan penampilan. Sedangkan analisis klaster  yang dilakukan terhadap gaya hidup dari variabel demografis dan perilaku menghasilkan dua segmen yaitu segmen aktif dan segmen pasif. Dengan adanya segmen yang telah diketahui, penulis memberikan saran agar rumah makan Pondok Patin HM. Yunus Pekanbaru melakukan pengembangan produk dalam pangsa pasar dengan jumlah pesaingnya sedikit yang telah disesuaikan dengan karakteristik dalam segmen tersebut dengan memanfaatkan peluang yang ada untuk menutupi faktor-faktor yang menjadi ancaman, serta melakukan pilihan pasa satu atau semua segmen dengan pertimbangan mampu meningkatkan kinerja dari masing-masing segmen.
The Impact of the Learning Environment and Online Learning System using Google Meet on University Students' Motivation Dony Martias; Nasrullah Djamil
AL-ISHLAH: Jurnal Pendidikan Vol 15, No 1 (2023): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v15i1.2572

Abstract

Students' motivation to learn has been impacted by the widespread changes to the school system and learning environment brought on by the COVID-19 pandemic. This research aimed to examine the impact of the learning environment and online learning system using Google Meet on accounting students' motivation at a state Islamic university in Riau during the COVID-19 pandemic. A survey approach was taken, with hypotheses tested and quantitative data used in this investigation. According to the findings of this study, the learning environment and online learning system using Google Meet positively impact students' learning motivation. This demonstrates that changes in the environment and learning system during the COVID-19 pandemic caused students to become more independent and critical thinkers.
Investigating The Role of viral marketing, online consumer reviews and prices on online shop purchasing decisions Dony Martias
International Journal of Social and Management Studies Vol. 4 No. 3 (2023): June 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i3.309

Abstract

- The purpose of this study is to analyze the relationship between Viral marketing and Purchasing Decisions, Online Consumer Reviews on Purchasing Decisions, Price and Purchase Decisions. The research method is a quantitative survey. The research data was obtained by distributing online questionnaires to 560 onlineshop consumers. Data analysis used structural equation modeling ( SEM) with SmartPLS 3.0 software tools. The stages of data analysis are validity, reliability and significance tests. The sampling technique used is non-probability sampling. The questionnaire used in this study uses the Google form, which will be distributed to respondents. The measurement method for this questionnaire uses a Likert scale of 5, namely Strongly Disagree (STS), (2) Answers Disagree (TS), (3) Neutral Answers (N), (4) Answers Agree (S), Strongly Agree (SS). ). The results of this study are Viral marketing has a positive and not significant effect on Purchasing Decisions, Online Consumer Reviews has a positive and significant effect on Purchasing Decisions, Price has a positive and significant effect on Purchase Decisions.
Pengaruh Lingkungan Belajar dan Sistem Pembelajaran Daring menggunakan Google Meet terhadap Motivasi Belajar Mahasiswa Akuntansi UIN Sultan Syarif Kasim Riau pada masa pandemi Covid 19 Martias, Dony; Djamil, Nasrullah
JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Vol. 1 No. 1 (2023): JAAMTER - MARET
Publisher : MUI Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pada masa pandemi Covid 19 telah banyak terjadi perubahan terkait lingkungan dan sistem pembelajaran pada mahasiswa, sehingga mempengaruhi motivasi belajar mereka. Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh lingkungan belajar dan sistem pembelajaran daring menggunakan google meet terhadap motivasi belajar mahasiswa pada masa pandemi Covid 19. Metode dalam penelitian ini menggunakan metode survey dengan menguji hipotesa dan menggunakan data kuantitatif. Hasil dari penelitian ini adalah lingkungan belajar dan sistem pembelajaran daring menggunakan google meet berpegaruh positif terhadap motivasi belajar mahasiswa. Hal ini menunjukkan bahwa perubahan lingkungan dan sistem pembelajaran pada masa pandemi Covid 19 membuat mahasiswa menjadi mandiri dan memiliki pemikiran yang kritis.
Analysis of Factors that Influence Purchasing Decisions for Wardah Cosmetics in Pekanbaru City Martias, Dony; Djamil, Nasrullah; Dwi Permata, Anggi
JAAMTER : Jurnal Audit Akuntansi Manajemen Terintegrasi Vol. 1 No. 4 (2023): JAAMTER - DESEMBER
Publisher : MUI Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10313759

Abstract

The objective of this study was to identify the factors that influence consumers' decisions to purchase Wardah cosmetics in Pekanbaru city. The sample size consisted of 100 participants selected using the accidental sampling technique. This study aimed to be unbiased, clear, and concise, utilizing a formal register and precise language to ensure comprehension. The data analysis employed quantitative multiple linear regression, and the data were analyzed using the SPSS software. Based on the results of this study, it is evident that product quality has an impact on the decision to purchase Wardah cosmetics in the city of Pekanbaru. The customer's perception of prices also affects their decision to purchase the said cosmetics, as well as promotions. The independent variables, namely product quality, price perception, and promotion, have a significant impact on the dependent variable, i.e., purchasing decision, concerning Wardah Cosmetics in Pekanbaru city. The R Square value of 0.845 or 84.5% indicates that the purchasing decision is influenced by product quality, price, and promotion while 15.5% is attributable to other variables not considered in this study.
The Influence of Government Policy in Period Covid-19 Pandemic Against Stock Value Automotive Companies on the Indonesia Stock Exchange Martias, Dony; Syafei, Jasmina; Adriyani, Annesa; Aswad, Hijratul
Indonesian Journal of Economics, Social, and Humanities Vol 5 No 2 (2023)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.5.2.85-103

Abstract

The purpose of this research find out the difference in stock returns from before and after the announcement of the first national case of covid-19 and the announcement of the PPKM Emergency Covid-19 and to find out the difference in stock transaction volume from before and after the announcement of the first national case of covid-19 and the announcement of the PPKM Emergency Covid-19.The population in this study were 15 automotive and component sub-sector companies on the Indonesia Stock Exchange (IDX), using a purposive sampling technique so thatobtained a sample of 8 companies. The observation period used in this study is a period of 31 days around the event date, namely 15 days before the event, 1 day during the event, and 15 days after the event. Data analysis using test parametric paired sample t-test, but if the data is not normally distributed, a non-parametric statistical test is used, namely the Wilcoxon signed rank test. The results of this study indicate that there are differences in stock returns from before and after the national announcement of the first case of Covid-19, there are no differences in stock returns from before and after the announcement of the Covid-19 Emergency PPKM, there are differences in the volume of stock transactions from before and after the national announcement of the first case Covid-19, there are differences in the volume of stock transactions before and after the announcement of the Covid-19 Emergency PPKM.
Effect of Institutional Ownership, Managerial Ownership, Profitability, Company Size and Tax Avoidance on Cost of Debt Cahyarani, Aurin; Martias, Dony
InJEBA : International Journal of Economics, Business and Accounting Vol. 2 No. 1 (2024): InJEBA (March)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10886954

Abstract

This research aims to determine the influence of Institutional ownership, managerial ownership, This research aims to determine the influence of institutional ownership, managerial ownership, profitability, company size, and tax avoidance partially and simultaneously on the Indonesia Stock Exchange (BEI) in 2020-2022. This type of research is quantitative. The number of samples in this research was 11 companies with the sampling method using the purposive sampling method. The data analysis method was carried out using panel data regression with the help of Eviews 9 which consists of descriptive statistical analysis, classical assumption testing, panel data regression model selection and hypothesis testing. This research uses secondary data obtained via www.idx.co.id. The results of data analysis or panel data regression show that institutional ownership, managerial ownership, profitability, company size and tax avoidance simultaneously have a significant effect on the cost of debt. The contribution of institutional ownership, managerial ownership, profitability, company size and tax avoidance variables in this research explains 96.31% of the variation in the cost of debt variable. Meanwhile, the remaining 3.69% is influenced by other variables not measured in this regression model. Partially, the institutional ownership variable has a significant effect on the cost of debt, while the managerial ownership variable has a negative and insignificant effect. The variables profitability, company size and tax avoidance partially have a negative and significant effect on the cost of debt.
Pengaruh Gender Keberagaman Dewan Komisaris, Risiko Komite Manajemen, Leverage Dan Ukuran Perusahaan Terhadap Pengungkapan Manajemen Risiko Perusahaan Lubis, Yuni Safitri; Martias, Dony
Jurnal Rumpun Ilmu Ekonomi Vol. 2 No. 2 (2024): JRIE (JUNI)
Publisher : Basecamp Economics PubMed

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12623059

Abstract

This research is a quantitative study which aims to determine the This research aims to determine the influence of gender diversity of the board of commissioners, risk management committee, leverage and firm size on enterprise risk management disclosures in insurance companies listed on the Indonesia Stock Exchange for the 2020-2023 period. The method used in this research is purposive sampling with a population of 18 companies and a sample of 17 companies. The data analysis method used is quantitative analysis, namely using Panel Data Regression analysis starting from descriptive statistical analysis, classical assumption testing, selection of panel data regression models, and hypothesis testing with the help of the EViews 12 computer program. The results of the research F test show the variable gender diversity of the board of commissioners , risk management committee, leverage and firm size simultaneously influence enterprise risk management disclosure. From this research, a coefficient of determination was obtained of 0.173516, which means that 17.35% of disclosure is explained by the gender diversity variables of the board of commissioners, risk management committee, leverage and firm size. And 82.65% is explained by other variables outside the model. Based on the t test results, the leverage variable has a negative and significant effect on enterprise risk management disclosure. Meanwhile, the gender diversity variables of the board of commissioners, risk management committee and firm size have no effect on enterprise risk management disclosure.
FUTURE SOCIAL MEDIA MARKETING TRENDS IN THE ERA OF INSDUSTRIAL SOCIETY Dony Martias
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 6 (2024): June
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social media is an effective way to market products and services widely which can increase sales and advance business. Social media still has a lot to offer in facilitating communication between businesses and their customers for the purpose of providing better service. The presence of social media continues to grow along with technological developments. Currently, social media is not only a space for communication, but also for self-expression and a means of promotion. This is because most people's lives are connected to social media. The future of social media in marketing is exciting, but also uncertain. It is important to consider the future of social media in the context of consumer behavior and marketing, as social media has become a vital marketing and communications channel for businesses, organizations and institutions, including those in the political field. Social media as technology is, centric but not entirely technological, an ecosystem in which a diverse and complex set of behaviors, interactions and exchanges involving many different types of actors are interconnected.
An Analysis of the Consumer Behavior of Rumah Sehat Thibbun Nabawi: A Study in Pekanbaru City and Batam City Martias, Dony; Muklis, Muklis; Adriyani, Annesa; Muslim, Muslim
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 2 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i2.3653

Abstract

This study aims to determine and analyze the influence of culture, reference group, and belief on consumer purchasing decisions in the treatment of Rumah Sehat Thibbun Nabawi. This is a survey research. The population in this study was Rumah Sehat consumers in Pekanbaru city and Batam city using an accidental sampling technique. The number of samples was 96 respondents. This means that from each consumer, 96 samples were taken from Pekanbaru city and 96 from Batam city. The data were collected by using a questionnaire. The results of this study indicated that the alternative therapies (Rumah Sehat) in Pekanbaru city with culture and beliefs influence the purchasing decisions of Rumah Sehat consumers while the reference group does not influence the purchasing decisions of Rumah Sehat consumers. The culture, reference group, and belief influence the purchasing decisions of Rumah Sehat consumers in Batam city. Overall, there is a significant comparison between Rumah Sehat in Pekanbaru City and the consumers of Rumah Sehat in Batam city toward the consumer purchasing decisions in doing therapies in Thibbun Nabawi.
Co-Authors Adriyani, Annesa Andri Novius Aswad, Hijratul Cahyarani, Aurin Dwi Permata, Anggi Elisanovi, Elisanovi Jasmina Syafei Lubis, Yuni Safitri Lusiawati, Lusiawati Muklis Muklis Muslim Muslim Nasrullah Djamil PUTRI WAHYUNI Putri, Tia Kartika Rialdi, Rendi