Article Per Year (5 Year)
p-Index From 2021 - 2026
2.092
P-Index
This Author published in this journals
All Journal MABIS JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Jurnal Informatika Ekonomi Bisnis Management and Sustainable Development Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Amkop Management Accounting Review (AMAR) Jurnal Informatika Ekonomi Bisnis Conference Proceedings International Conference on Education Innovation and Social Science Economic: Journal Economic and Business Jurnal Pengabdian Masyarakat Mentari
Lauw Sun Hiong
Unknown Affiliation
Religion Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Management and Sustainable Development Journal

 1 
STUDI ORIENTASI PELANGGAN TERHADAP KEPUTUSAN MENGAMBIL KREDIT SEPEDA MOTOR MELALUI INOVASI LAYANAN DAN WEB DESIG QUALITY PADA FIFIGROUP CABANG PONTIANAK Novi, Nerika; Hiong, Lauw Sun
Management and Sustainable Development Journal Vol. 5 No. 2 (2023): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v5i2.716

Abstract

The goal of the study is to provide a robust framework for understanding how web design quality and the credit applications of motorcycle at FIFGROUP Cabang Pontianak relate to one another. The results of this study were derived from sample responses regarding the reason for extending credit for a second vehicle. For the purposes of this study, a quantitative study was conducted with 154 responses from members of the FIFGROUP Cabang Pontianak as the sample. Purposive sampling and data collection by keystroke logging are the two methods used for sample preparation. The patient is using the version 24 of the computer program Analysis of Moment Structure (AMOS). The results of the SEM (Structural Equation Modelling) study point to the importance of improving customer orientation toward credit applications through innovative service offerings, but not at the expense of web design quality. Results from the uji regression weight are supported by the assertion that orientation.
SELLING DECISION FACTORS: BASED ON PRODUCT QUALITY STRATEGY, COMPETITIVE PRICES, SERVICE QUALITY, AND PROMOTIONAL ATTRACTIVENESS: CASE STUDY ON REPSOL BRAND ENGINE OIL PRODUCTS OF PT BINTANG PUTRA AUTOPARTS IN PONTIANAK Hiong, Lauw Sun; Rolland, Michael Fernanda
Management and Sustainable Development Journal Vol. 6 No. 1 (2024): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v6i1.881

Abstract

Penelitian ini bertujuan untuk mengetahui penyebab tidak tercapainya omzet penjualan oli mesin Repsol selama 5 tahun terakhir, dan bagaimana upaya perusahaan dalam meningkatkan keputusan untuk menjual kembali pada PT Bintang Putra Autoparts di Pontianak. Bentuk penelitian ini adalah penelitian kuantitatif dengan populasinya adalah seluruh toko yang membeli dengan PT Bintang Putra Autoparts di Pontianak yang berjumlah 131 toko. Metode yang digunakan adalah sampling jenuh dan mengumpulkan data melalui penyebaran kuesioner. Penelitian ini menggunakan program spss 26. Berdasarkan hasil pengujian secara simultan (uji F) menunjukkan bahwa variabel kualitas produk, harga kompetitif, kualitas layanan, dan daya tarik promosi berpengaruh signifikan terhadap keputusan menjual kembali. Hasil pengujian secara parsial (uji t) menunjukkan bahwa kualitas produk, harga kompetitif, kualitas layanan, dan daya tarik promosi berpengaruh secara signifikan terhadap keputusan menjual kembali.
DAMPAK ORIENTASI PELANGGAN DAN INOVASI LAYANAN MELALUI KEMAMPUAN PEMASARAN DINAMIS: PENDEKATAN RESOURCE-BASED VIEW DAN TEORI KEMAMPUAN DINAMIS Andreas; Hiong, Lauw Sun
Management and Sustainable Development Journal Vol. 7 No. 1 (2025): Management and Sustainable Development
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v7i1.1011

Abstract

One of the problems experienced by micro, small, and medium enterprises is ignoring the importance of creating a sustainable marketing strategy and adapting to economic developments in the era of globalization. This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis to reveal the relationship between customer orientation and dynamic capability theory, which aims to improve marketing performance in the Small and Medium Enterprise Food and Beverage sector. The population in this study consisted of MSME entrepreneurs in Pontianak city, West Kalimantan, Indonesia with a total sample size of 134 in the food and beverage business sector. The results of the analysis show that the adoption of dynamic capability theory can provide insight to business people to determine marketing strategies that are sustainable and adaptive to economic development.
Co-Authors Andreas Ariesta, Ryan Cinda, Julianti Dedi Haryadi Dewi Santika Ellin, Veronica Febriana Louw Graceallah, Georgerius Hengky Leon Joecelyn, Monica Julianti, J Melly Melly Nopiani Indah Novi, Nerika Putra, Cristian Natalis Ricky Ricky Rolland, Michael Fernanda Selvi, Maria Jenia Siam, Stivenes Tjin