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All Journal Channel : Jurnal Komunikasi Journal of Media and Communication Science (JcommSci)
Natasia Angreani
Universitas Bunda Mulia
Languange, Linguistic, Communication & Media

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Comparing Drivers Cultural Sensitivity Value between Gojek and Goviet from Digital Ads Natasia Angreani; Samantha Tandranegara; Rustono Farady Marta; Changsong Wang
CHANNEL: Jurnal Komunikasi Vol 9, No 2 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i2.21581

Abstract

Gojek is one of the multi-service technology platforms co-founded by native Indonesian. In their eight-year, Gojek expands its service to other markets in Vietnam. Although Indonesia and Vietnam are both located in the Southeast Asian region and have the same climate with the majority of the citizens who work as farmers and fishers, Indonesia and Vietnam certainly have a series of differences such as language,  culture, and religion. This study explores the intercultural sensitivity of Gojek drivers who went to Vietnam to meet fellow Goviet drivers. Together, they enjoy the beauty of the country and experience Vietnamese culture, which is shown in the GO-INTERNATIONAL YouTube video. This study used Bannett’s theory of the Developmental Model of Intercultural Sensitivity (DMIS) by the content analysis method to analyze the intercultural sensibility value on the Gojek “GO-INTERNATIONAL” video. The results indicate four stages such as minimization, acceptance, adaptation, and integration. This ad shows the bonds found in different cultural backgrounds and the ethnorelativism of Gojek drivers towards Goviet drivers.
Telaah Pesan Kampanye #Bijakkelolasampah pada Instagram @Waste4Change Mengenai Program Send Your Waste yang Berdampak Terhadap Sikap Followers Mengelola Sampah Skincare Galuh Dinda Utami; Syafril Tahar; Rustono Farady Marta; Natasia Angreani; Rizki Briandana
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to identify how the campaign message of #Bijakkelolasampah at Instagram @Waste4Change affects their followers regarding Send Your Waste program. The study results implicate that the followers of @Waste4Change followers, which consists of 21-25 years of age and female-oriented respondents, fulfill the validity and reliability tests with a score of 0.30. The mean of the campaign message has a score of 3.43, which is within a “very good” interval category. The regression analysis also confirms that the campaign messages of @Waste4Change have a correlation score of 0.806 among their followers. This means the message of #Bijakkelolasampah campaign has around 65% affinity, whereas the other 35% is affected by other means. The @Waste4Change Instagram managers should pay more attention to every upload so as not to create an ambiguous meaning for their followers.
Co-Authors Changsong Wang Galuh Dinda Utami Rizki Briandana Rustono - Rustono Farady Marta Samantha Tandranegara Syafril Tahar