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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi MediaTor: Jurnal Komunikasi Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi ProTVF Jurnal Studi Komunikasi Jurnal Profetik Kajian Jurnalisme Jurnal Audience Journal of Media and Communication Science (JcommSci) Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Jurnal Politikom Indonesiana International Journal of Visual and Performing Arts Salus Cultura: Jurnal Pembangunan Manusia dan Kebudayaan International Journal of Applied Sciences in Tourism and Events Jurnal Psikologi Universitas Gadjah Mada Jurnal Indonesia Sosial Sains Warta LPM
Rustono Farady Marta
Communication Science Department, Faculty Of Social Science And Political Sciences, Universitas Satya Negara Indonesia, Jakarta, Indonesia
Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences

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Komparasi Tiga Bingkai Media sebagai Implementasi Precede-Proceed untuk Kegiatan Game Lokal Kreasi Indonesia 2020 Rustono Farady Marta; Johannes Kurniawan; Laurencia Steffanie Mega Wijaya Kurniawati; Nurlina Bangun; Cholifah Cholifah
Jurnal Ilmu Komunikasi Vol 20, No 1 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i1.4176

Abstract

Pemanfaatan teknologi dan komunikasi berbasis daring tengah menjadi sorotan publik, mengingat semakin meningkatnya jumlah pengguna internet di dunia. Penelitian ini bertujuan untuk menganalisis strategi pembelajaran hidup sehat dengan tema pencegahan COVID-19 yang diadakan oleh Kemenparekraf melalui media daring dengan bingkaian informasi sesuai kepentingan institusi yang berbeda-beda. Studi yang dikonduksi akan menggunakan Teori Precede Proceed dari Green Lawrence dan metode analisis framing Entman untuk memperlihatkan perencanaan penyajian informasi melalui Tirto,id, Agi.or.id, dan Jakpusnews.pikiran-rakyat.com yang diharapkan mampu memberikan persuasi kepada masyarakat khususnya orang tua kepada anak. Hal menarik yang tampak dalam data penelitian ini adalah ketiganya tetap mampu memberikan informasi mendukung tujuan Kementerian Pariwisata dan Ekonomi Kreatif mengenai apresiasinya terhadap permainan daring bagi anak masa kini dan upaya dalam sosialisasi pentingnya kebersihan untuk menjaga kesehatan tubuh dengan taat protokol kesehatan yang berlaku. Penelitian ini memberikan rekomendasi kepada komunikator media digital agar media daring dapat terus mengedepankan kegiatan edukatif seperti acara Gelora 2020 serta informasi mengenai pengenalan virus COVID-19 dan pencegahannya, serta kepada penulis karya ilmiah selanjutnya agar dapat mengembangkan penelitian terutama pada media daring yang terus mengedepankan kegiatan edukatif serta informasi mengenai pengenalan virus COVID-19 dan pencegahannya seperti beberapa permainan daring yang dibawakan dalam tiga portal berita diatas.
Implementation of CSR Program for Clean Water Well Development by PT. Chevron Pacific Indonesia to The Sakai Tribe Community Tiara Risky; Mufid Salim; Rustono Farady Marta; Kirti Dang Longani
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.21982

Abstract

PT. Chevron Pacific Indonesia is one of the largest oil companies in Indonesia. Social responsibility is essential so that the company can operate smoothly and get support from the surrounding community. It is necessary to implement a good Corporate Social Responsibility (CSR) program. This study aims to determine the implementation of the Corporate Social Responsibility (CSR) program to construct clean water wells in West Minas Village, PT. Chevron Pacific Indonesia. This research method uses descriptive qualitative research and data collection methods through interviews with the field Social Performance Specialist and Government specialist and three Sakai Tribe communities in West Minas Village. The data analysis technique used in this study uses the Ground technique by Miles and Huberman. The theory used in this research is a four-stage public relations strategy planning process by Cutlip Center & Broom. The results of this study indicate that PT. Chevron Pacific Indonesia has implemented the Corporate Social Responsibility (CSR) program to construct clean water wells and has carried out all public relations strategy planning stages.
MENELUSURI IDEOLOGI MEDIA TEMPO.CO MELALUI KONSTRUKSI REALITAS BERITA AMANDEMEN UUD 1945 Kurniawan Fadilah; Teguh Tjatur Pramono; Rustono Farady Marta; Joshua Fernando; Endik Hidayat
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 8 No 1 (2022)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v8i1.28254

Abstract

The research will be purposed to review the news regarding amandemends narration created by online media Tempo.co. The qualitative research will use Robert N. Entman’s Framing Analysis model. The results of the research implicate that there are refutation of amandemend narratives of UUD 1945 proposed by People’s Consultative Assembly of Indonesia. The cause of this phenomena lies within the public’s rejection regarding the amandemend due to it’s danger’s posed. Every assembly’s desicion relies on every stakeholder’s perspective, which makes the decision not one sided nor biased. The author recommends to Tempo.co that PPHN and GBHN has to be explained more comprehensively. The amandemend narrative of UUD 1945 offers a room for both the people’s assembly and Indonesians, which involve interviewees of both sides to create the news article. Tempo.co has to maintain the balance and accuracy of news production as it stands with their ideology.
Telaah Pesan Kampanye #Bijakkelolasampah pada Instagram @Waste4Change Mengenai Program Send Your Waste yang Berdampak Terhadap Sikap Followers Mengelola Sampah Skincare Galuh Dinda Utami; Syafril Tahar; Rustono Farady Marta; Natasia Angreani; Rizki Briandana
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 2 (2022): JCommsci Vol 5 No 2 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to identify how the campaign message of #Bijakkelolasampah at Instagram @Waste4Change affects their followers regarding Send Your Waste program. The study results implicate that the followers of @Waste4Change followers, which consists of 21-25 years of age and female-oriented respondents, fulfill the validity and reliability tests with a score of 0.30. The mean of the campaign message has a score of 3.43, which is within a “very good” interval category. The regression analysis also confirms that the campaign messages of @Waste4Change have a correlation score of 0.806 among their followers. This means the message of #Bijakkelolasampah campaign has around 65% affinity, whereas the other 35% is affected by other means. The @Waste4Change Instagram managers should pay more attention to every upload so as not to create an ambiguous meaning for their followers.
Stigma Sosial Pengangguran di Media Daring Amerika Serikat pada Masa Pandemi COVID-19 Evanytha Evanytha; Rustono Farady Marta; Hana Panggabean; Mercedes Amanda
Jurnal Komunikasi Vol. 16 No. 2 (2022): VOLUME 16 NO 2 APRIL 2022
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol16.iss2.art5

Abstract

The social stigma of unemployment during the COVID-19 pandemic related to problems of marginalization. This study explores the construction of the meaning of the social stigma of unemployment in United States online media. This study is a comparative study to compare the construction of the meaning of social stigma between online media usa.today and nbcwashington.com with Entman's framing analysis. The problem formulated through framing is that social stigma makes it difficult for unemployed people to get a job, and stigma creates feelings of inferiority. The cause of the social stigma is the perception of low personal qualities and stigma consciousness. Framing moral judgment is a negative perception in employers' minds and the feeling of shame due to unemployment. Countermeasure suggestion is a wide distribution of vaccines and suggestions about ways to find work. Online media can contribute as agents of change through news framing to improve public perceptions and provide informational support.
Gotong Royong Reflection in The Content of GOTO Advertising at Youtube Rustono Farady Marta; Natasia Angreani; Mikhael Wijaya; Nani Kurniasari; Mercedes Amanda
MediaTor (Jurnal Komunikasi) Vol 15, No 1 (2022): (Accredited Sinta 2)
Publisher : Unisba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v15i1.9499

Abstract

This research aims to understand the meaning of 'Gotong Royong' in GOTO's YouTube video by applying Hofstede's Cultural Dimensions. The world keeps on revolving and more technologies has appeared to make life in all aspects easier. GOTO is a newly merged tech giant of Gojek and Tokopedia as one of the most popular e-commerce in Indonesia. In order to be accepted by society, GOTO creates a creative ad with a philosophical message that not only aims to market their products but also to introduce 'Gotong Royong,' which is the culture of Indonesia. Through Philip Mayring, Qualitative Content Analysis helps us to explain the Hofstede six cultural dimensions through the mixture of visual and audio found in GOTO's. In order the emphasize the “Gotong Royong” culture, by using Philip Mayring Qualitative Content Analysis, the video was divided into parts that represent the audio and visual elements, GoTo's video tries to show a cultural message that is "Gotong Royong" which is the culture of Indonesia. This research found that GOTO implemented their 'Gotong Royong' motto and combined it with the goal of establishing GOTO, which is to increase the country's economic growth.
METAMORPHOSIS FROM MUSIC TO POLITICS: STUDY ON CELEBRITY GIRING GANESHA IN INDONESIAN LEGISLATIVE ELECTION Achmad Jamil; Rizki Briandana; Rustono Farady Marta; Fahmi Fotaleno; Muhammad Raqib Mohd Sofian
Profetik: Jurnal Komunikasi Vol 15, No 1 (2022)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v15i1.2155

Abstract

This study aims to analyze the metamorphosis of Giring Nidji from Music Stage to Politics Stage. Political dynamics in Indonesia are an attraction for all groups and levels of society, including musicians. This research begins by looking at the phenomenon of artists who have entered the world of politics, in this case Giring Ganesha, the vocalist of the band Nidji. He decided to leave the world of music that had raised his name to advance in the 2019 Legislative Candidate Election. After 15 years of working in the music world with his band Nidji, Giring Ganesha finally decided to resign and chose to enter politics. This study used the Symbolic Interaction Theory of George Herbert Mead and Herbert Blumer. This type of research is qualitative with a constructivist paradigm using a case study research method. The data collection techniques used interviews and observations. Four informants were selected as the main data and Giring himself was the key informant in this study. The results of this study indicate that in the metamorphosis process of Giring Ganesha from a musician to a politician, he has gone through several long stages such as preparation stage, play stage, game stage, generalizing stage, and becoming a legislative candidate. Eventually, he has formed his current self-concept and thoughts as a politician.
Peningkatkan Wisatawan Masa New Normal: Telaah Strategi Komunikasi Pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Kampar Ronaldi Safitra; Mufid Salim; Rustono Farady Marta; Nunik Hariyanti
Jurnal Politikom Indonesiana Vol 7 No 1 (2022): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jpi.v7i1.6701

Abstract

Kabupaten Kampar merupakan salah satu daerah yang terkena dampak buruk dari pandemi Covid-19 sehingga menyebabkan penurunan pengunjung. Dengan adanya kebijakan new normal yang dibuat oleh pemerintah pusat, maka diperlukan strategi pemasaran yang disesuaikan dengan situasi dan kondisi yang terjadi selama pandemi. Tujuan dari penelitian ini untuk mengetahui strategi komunikasi pemasaran Dinas Pariwisata dan Kebudayaan Kabupaten Kampar dalam meningkatkan wisatawan pada masa new normal. Penelitian ini menggunakan teori bauran pemasaran yang dikembangkan oleh (Kotler, 2012), metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif, dimana peneliti mengambil Dinas Pariwisata dan Kebudayaan Kabupaten Kampar sebagai objek penelitian. Pengumpulan data dilakukan dengan teknik observasi, dokumentasi dan wawancara. Wawancara dilakukan dengan pegawai dinas pariwisata, pengelola wisata, dan wisatawan. Data kemudian dianalisis dengan tiga tahapan yaitu reduksi data, penyajian data dan kesimpulan. Keabsahan data divalidasi dengan menggunakan triangulasi. Hasil dari penelitian menunjukkan bahwa Dinas Pariwisata dan Kebudayaan Kabupaten Kampar telah mengambil langkah yang sesuai dengan strategi komunikasi pemasaran, langkah tersebut adalah dengan menerapkan bauran pemasaran yang didalamnya terdapat bauran promosi. Akan tetapi Dinas Pariwisata dan Kebudayaan Kabupaten Kampar belum dapat menjalankan strategi komunikasi pemasaran tersebut secara maksimal dikarenakan adanya perintah PPKM dari pusat serta pembatasan kunjungan membuat pariwisata Kampar ditutup dan terpaksa dihentikan, setelah dibuka kembali belum terlihat adanya peningkatan jumlah wisatawan di Kabupaten Kampar. Kata Kunci: Strategi, Bauran Pemasaran, Dinas Pariwisata Kampar, New Normal
Reflections of Today’s Teens Behavior: From Impressions on Social Media to Cognitive Dissonance Rustono Farady Marta; Miletresia; Maristela Fernandes
Salus Cultura: Jurnal Pembangunan Manusia dan Kebudayaan Vol. 2 No. 1 (2022)
Publisher : Kementerian Koordinator Bidang Pembangunan Manusia dan Kebudayaan Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55480/saluscultura.v2i1.49

Abstract

Social media has been used as a form of user character in Cyberspace. The new form of new media that was originally used as a place of self-expression has now built the users’ behavior. The used for representing themselves on social media initially aims to give an impression to other users then occur a cognitive dissonance behavior between behavior in the real world and things uploaded on social media. By using qualitative methods which focus on equilibrium in Tzvetan Todorov’s narrative analysis, researchers want to see the contrast in the behavior of social media users through the film ‘Social Life’. The author uses Impression Management Theory and Cognitive Dissonance Theory to describe and at the same time interpret the impression that the characters want to build in the film as well as the cognitive dissonance of social media users' behavior through the interpretation of the short film ‘Social Life’. The implication of this research is in the form of a narrative plot that shows the uncomfortable situation of the main character (Meredith) due to her desire to display a different self-image on social media so that this cognitive dissonance becomes the main consideration for leaving her social life.
Comparison of the Influence of Motivation for Foreign Tourists' Visits to Bali with the Inauguration of the Garuda Wisnu Kencana Statue Supina; Rustono Farady Marta; Cut Meutia Karolina
International Journal of Applied Sciences in Tourism and Events Vol. 6 No. 1 (2022): June 2022
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.407 KB) | DOI: 10.31940/ijaste.v6i1.42-51

Abstract

There is a growing expectation for the iconic statue to emerge as a tourism icon, particularly in Bali, Indonesia; following the completion of the Garu-da Wisnu Kencana Statue in 2018. Therefore, this quantitative study was car-ried out to answer the two key research questions; Are potential tourists aware of the presence of this new landmark after the development and whether there is an influence on motivation to visit, particularly for foreign tourists? The study was conducted using an online survey that was sent to 80 foreign tourists from all around the world. The findings revealed that the majority of respondents in this survey were uninformed of the statue's presence, and that if they were aware of its presence, it had an impact on their desire to visit Bali. This makes it critical to raise public awareness about the Garuda Wisnu Kencana Statue, which located at the Garuda Wisnu Kencana Cultural Park in Bali, Indonesia and suggested that the presence of Garuda Wisnu Kencana Statue can be op-timally used as a significant marketing tools by Indonesian Ministry of Tourism. Theoretical implications include summarizing the key elements of a tourism destination with a tourism icon that attracts potential tourists. Practical implica-tions include presenting measurement on steps to maximize the presence of a tourism icon with a variety of expectations from potential tourists.
Co-Authors Achmad Jamil Al Ryanne Gabonada Gatcho Andhita Ramadhania Pristiawati Anna Agustina Aufa Izzudin Baihaqi Beby Chandra Wijaya Changsong Wang Cut Meutia Karolina Dhimas Luthfi Prabowo Dini Agustina Endik Hidayat Evanytha Fahmi Fotaleno Fernando, Joshua Fitrinanda An Nur Flavianus Nanda Harsono Florence Yulisinta Florence Yulisinta Galuh Dinda Utami Hana Panggabean Hana Panggabean Hana Rochani Gustasari Panggabean Hana Rochani Gustasari Panggabean hanifah hanifah Hariyanti, Nunik Hidayat, Endik Jennifer Susanto Johannes Kurniawan Juliana Murniati Kirti Dang Longani Kristina Nurhayati Kurniawan Fadilah Laurencia Steffanie Mega Wijaya Kurniawati Mahfud, Cholifah Maristela Fernandes Mercedes Amanda Mercedes Amanda Mikhael Wijaya Miletresia Monika Eigenstetter Mufid Salim Mufid Salim Muhammad Raqib Mohd Sofian Nadila Wahyuni Nani Kurniasari Natasia Angreani Natasia Angreani Nurlina Bangun Nurul Hidayat Ratri Atmoko Benedictus Rizki Briandana Ronaldi Safitra Rüdiger Trimpop Semuel Akihary Supina Syafril Tahar Teguh Tjatur Pramono Tiara Risky Titi Widaningsih Umar Halim