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All Journal Channel : Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Syntax Idea Jurnal Mutakallimin : Jurnal Ilmu Komunikasi COMMICAST MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Ilmu Komunikasi Dan Media Proceedings of Jogjakarta Communication Conference (JCC) INJECT Interdisciplinary Journal of Communication
Iva Fikrani Deslia
Universitas Ahmad Dahlan
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Journal : COMMICAST

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Implementation of Kpopfication in the campaign of presidential candidate Anies Rasyid Baswedan Rafika Sari, Zahroh; Fikrani Deslia, Iva
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.11424

Abstract

The digital era makes the existence of social media a tool used to spread and get information about many things that happen from one individual to another with a wider scope. This is also the basis for the entry of many cultures from other countries through posts spread through social media. The Korean cultural wave, also known as Hallyu, is a term used in the process of spreading Korean culture through products from South Korea. With a successful team, Anies Rasyid Baswedan utilized interest generation with a K pop design platform similar to the idol concept to communicate with his fans. Through the main X (Twitter) account @aniesbubble, he forms a positive image with the information shared. The research method used in this research is descriptive qualitative. The study aims to of this research entitled Implementation of Kpopfication in the Campaign of Presidential Candidate Anies Rasyid Baswedan is to find out the implementation of Kpopfication in the campaign of Presidential candidate Anies Baswedan and find out the impact of using Kpopfication in the campaign strategy. The results of this study show that the implementation of Kpopfication used in the campaign of Anies Baswedan's presidential candidate is by using the X application which is designed according to the fansite account of the bubble application which reports a lot of information using Korean. In addition, the @aniesbubble account also utilizes the habits of Kpopers such as live reports of activities, production fan projects, and distributing free goods. The impact of kpopfication carried out by the @aniesbubble account is that many people are interested in following and deciding to elect Anies Baswedan as president for the next period. From the creative campaign strategy Anies Baswedan received 24.95 votes.
Digital Marketing of Purbayan Tourism Village Yogyakarta Through Instagram @kamwispurbayan in Facing Competition of Tourism Destinations Ikmalina Faza, Fadhila; Fikrani Deslia, Iva
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.11501

Abstract

Purbayan Tourism Village is one of the villages in Kota Gede Yogyakarta, located at Jalan Canteng No.29, RT 37/RW 09, Purbayan, Kota Gede District, Yogyakarta City, Special Region of Yogyakarta. This village used to be an ordinary village, which has a distinctive feature, namely the existence of the remains of the Ancient Mataram Kingdom building and is famous for its silver-making crafts in Kota Gede Yogyakarta; gradually, this village became a tourist village. This study applies the SOSTAC Method in marketing Purbayan Tourism Village. The SOSTAC Method comprises six stages: Situational Analysis, Objective, Strategy, Tactic, Action, and Control. This study aims to understand how applying the SOSTAC Method can help Purbayan Tourism Village improve their marketing effectiveness. The research approach used is literature studies, documentation, and interviews with data analyzed descriptively. The study results show that applying the SOSTAC Method allows Purbayan Tourism Village to identify opportunities in planning and implementing marketing strategies. Suggestions for Purbayan Tourism Village include maximizing the use of social media, not just focusing on one social media. For the most actively used Instagram social media, there needs to be deeper monitoring related to the data collection of the number of views, followers, followers, and the number of visitors to the Instagram account, as well as the content created, so that it becomes an evaluation in conducting digital promotions through Instagram. There needs to be an increase in marketing in the field of social media so that it can maximize by increasingly productive human resources.
Co-Authors An Nur, Fitrinanda Araminta, Araminta Aszahra, Dyah Khanza Aulya Sakti, Tassah Fani Sania Rahmawati Fitrinanda An Nur Fuadah, Dita Zahrotul Hendrian, Gugus Hermanto, Fairuz Sadad Ikmalina Faza, Fadhila Illa Feriyati Irgiawan Aditya Rangga Johansyah, M Syafiq Kharisa Alifia Putri Kholilah Nabila Shofi Aini Putri Lestari, Andini Rafika Sari, Zahroh Rahmawati, Fani Sania Tassah Aulya Sakti Tyas, Tiara