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All Journal Jurnal Pengabdian UntukMu NegeRI NUSANTARA : Jurnal Ilmu Pengetahuan Sosial MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Komunikasi Indonesia Proceedings of Jogjakarta Communication Conference (JCC)
An Nur, Fitrinanda
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Critical Discourse Analysis of Mgdalenaf’s Choices on MSMEs during the Covid-19 Pandemic Hariyanti, Nunik; An Nur, Fitrinanda; Nabilah, Rifdah Ghinah
JURNAL KOMUNIKASI INDONESIA Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

This study focuses on how the discourse on helping Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic is shown on the food vlogger Mgdalenaf. MSMEs are in the spotlight because they are an important sector in the Indonesian economy that has been affected by the Covid-19 pandemic. One of the Indonesian food vloggers with almost 4 million followers on the YouTube channel; since the end of 2020, Mgdalenaf has broadcast programs to help MSMEs in the Jabodetabek area. In 2021, Mgdalenaf and the team were trying to reach a wider range of MSMEs affected by the Covid-19 Pandemic in Java-Bali. MSMEs themselves are the pillars of the Indonesian economy because 60% of Indonesia’s GDP comes from MSMEs. Discourse to help MSMEs through its broadcasts. The researcher aims to reveal the critical discourse raised by the creator of the food vlogger Mgdalenaf related to the issue of helping MSMEs using van Dijk’s critical discourse analysis through three components of analysis, namely text, social cognition and social analysis. The results of this study, the text describes the experiences of SMEs amid the Covid-19 Pandemic. In the context of social cognition, creators have a role to play in helping the affected MSMEs. While the social analysis raised is the dominance of the existing discourse in society, MSMEs represent the lower middle-class economy, which is currently difficult to carry out the production, distribution and consumption processes. In addition, the discourse that emerged was to revive MSMEs as a driver of the community’s economy, and women were also able to contribute to the economy’s running.
Women's Representation in Pond's Age Miracle Advertisement “Perawatan Esktra untuk Kamu yang Luar Biasa” version on Youtube Rahmawati, Fani Sania; An Nur, Fitrinanda; Deslia, Iva Fikrani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4 No 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.829

Abstract

This research aims to esxplanation about women representation in Youtube channel. This research is a qualitative research, using qualitative analysis methods. Data collection techniques in this study using observations in the form of observations made at every place contained in advertisements, documentation, and literature studies, where the results of data collection will then be processed by researchers to obtain accurate and appropriate results. Age Miracle The version of "Perawatan ekstra untukmu yang luar biasa", women are represented as extraordinary figures, women are shown as active, independent, able to carry out activities outside the home, can work in the public sphere, can develop various skills and potentials. . but broadly speaking, this ad directs women to return to the domestic sector, as well as women's beauty
Reception of Audiences Aged 8–15 Years to Gimmick and Sarcasm in Windah Basudara's YouTube Content M. Gibran Pratama, Gibran; An Nur, Fitrinanda
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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This study explores the audience reception of children and early teenagers (ages 8–15) toward YouTube content by Windah Basudara, known for his sarcastic style and repeated use of gimmicks. Using digital observation and content analysis methods, this research investigates how young viewers interpret media messages and how viral trends like “Brainrot” influence their media consumption behavior. Based on Stuart Hall’s encoding/decoding theory, findings indicate that young audiences tend to accept meanings hegemonically without critical reflection. These results highlight the urgent need for digital media literacy education at an early age.  
Artificial Intelligence Sebagai Jembatan Budaya Batik Indonesia di Korea Selatan Winiarti, Sri; Sunardi, Sunardi; An Nur, Fitrinanda; Intan Rawit Sapanti
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 2 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i2.9324

Abstract

Pelestarian budaya Indonesia terus digalakkan pemerintah melalui berbagai kegiatan, salah satunya adalah pengenalan batik sebagai warisan budaya tak benda yang telah diakui UNESCO. Batik menjadi simbol identitas nasional yang harus dijaga dan diwariskan. Untuk meningkatkan literasi budaya masyarakat, dilakukan kegiatan pengabdian kepada masyarakat berupa pelatihan penggunaan aplikasi berbasis Artificial Intelligence (AI) bernama iWareBatik. Aplikasi ini membantu mengidentifikasi jenis batik di Indonesia serta menyajikan informasi budaya yang relevan. Pelatihan dilaksanakan secara terprogram melalui tutorial dan praktik langsung menggunakan smartphone, serta disertai materi pendukung. Evaluasi dilakukan melalui kuesioner untuk mengukur pemahaman peserta. Hasilnya menunjukkan tingkat kepuasan yang sangat tinggi, dengan nilai rata-rata 92,4%. Sebagian besar aspek mendapat nilai 100%, terutama dalam hal kemudahan penggunaan, akurasi deteksi pola batik, dan penyajian informasi budaya. Namun, terdapat beberapa aspek yang perlu diperbaiki, seperti dukungan terhadap internasionalisasi Muhammadiyah (86,7%) dan efektivitas pelatihan dalam pelestarian budaya (80%). Hal ini menunjukkan bahwa meskipun aplikasi telah memenuhi harapan pengguna secara umum, masih terdapat ruang untuk peningkatan agar dampaknya terhadap pelestarian budaya semakin maksimal.
REPRESENTASI POLA KOMUNIKASI OTORITER IBU TERHADAP ANAK PEREMPUAN DALAM FILM “LOSMEN BU BROTO” Thursy Andiansyah, Alfiah; An Nur, Fitrinanda
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 8 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i8.2024.3323-3332

Abstract

Film adalah salah satu bentuk komunikasi massa elektonik yang banyak digunakan oleh Masyarakat. Film juga terus melahirkan realitas social dan juga menyajikan suatu makna secara tersembunyi melalui tanda-tanda dalam film. Film Losmen Bu Broto dirilis pada 18 November 2021, film ini menceritakan kehidupan di suatu losmen yang berisi Pak Broto, Bu Broto, Pur, Sri, Tarjo, dan para pekerja losmen lainnya. Dalam film Losmen Bu Broto terdapat beberapa scene yang menunjukkan pola komunikasi otoriter Ibu terhadap anak perempuannya. Penelitian ini menggunakan metode kualitatif yang kemudian dianalisis menggunakan teori semiotika John Fiske. Beberapa scene yang dianalisis menggunakan teori John Fiske menghasilkan tiga level presentasi dalam film Losmen Bu Broto yaitu level realitas, level representasi, dan level ideologi. Dapat disimpulkan dari hasil penelitian bahwa terdapat komunikasi otoriter Ibu terhadap anak perempuannya dalam film Losmen Bu Broto, hal tersebut ditandai dengan sosok Ibu yang memiliki pola komunikasi yang disertai dengan sikap dan dialog yang tegas, tidak memiliki kebebasan dalam menentukan pilihan hidup, dan selalu mengambil Keputusan secara sepihak.
Co-Authors Hariyanti, Nunik Iva Fikrani Deslia M. Gibran Pratama, Gibran Nabilah, Rifdah Ghinah Rahmawati, Fani Sania sapanti, intan rawit Sri Winiarti Sunardi Sunardi Thursy Andiansyah, Alfiah