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All Journal Channel : Jurnal Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Syntax Idea Jurnal Mutakallimin : Jurnal Ilmu Komunikasi COMMICAST MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Jurnal Ilmu Komunikasi Dan Media Proceedings of Jogjakarta Communication Conference (JCC)
Iva Fikrani Deslia
Universitas Ahmad Dahlan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Public Relations Practice in Issue Management of Inclusive Schools Iva Fikrani Deslia
CHANNEL: Jurnal Komunikasi Vol 9, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v9i1.20142

Abstract

The communications management aspect of inclusive schools is essential because the main constraints of inclusive schools and children with special needs (ABK) to advance and access education are not in their disability or impairment but on public acceptance. This research is motivated by the negative issues faced by inclusive schools. Negative assumptions against inclusive schools and children with special needs are challenges for inclusive schools. Therefore, inclusive schools need issue management. This research aims to know the communications management in inclusive school management conducted by SD Tumbuh 1 Yogyakarta. The approach used in this research is qualitative with the case study method. Data collection techniques used are in-depth interviews, observation, and documentation. The research result shows that SD Tumbuh 1 conducted issue management in five stages: problem identification, issue analysis, issue change strategy options, issue actions programming, and result evaluation.  Society has given a positive response because of the various programs that have been organized to handle the issue. The inclusive aspect implemented by SD Tumbuh 1 can be portrayed as an added value for the school.  As a recommendation, communication with the public of inclusive schools must be built continuously, consistently, and involving various parties. Communication acts that are persuasive and educative are also needed to construct positive opinions on inclusive schools. The use of mass media and social media also still needs to be optimized. For further research, because this study captured the school’s issue management, there is an opportunity to research issue management from the public.
Women's Representation in Pond's Age Miracle Advertisement “Perawatan Esktra untuk Kamu yang Luar Biasa” version on Youtube Fani Sania Rahmawati; Fitrinanda An Nur; Iva Fikrani Deslia
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 4, No 3 (2023): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.829

Abstract

This research aims to esxplanation about women representation in Youtube channel. This research is a qualitative research, using qualitative analysis methods. Data collection techniques in this study using observations in the form of observations made at every place contained in advertisements, documentation, and literature studies, where the results of data collection will then be processed by researchers to obtain accurate and appropriate results. Age Miracle The version of "Perawatan ekstra untukmu yang luar biasa", women are represented as extraordinary figures, women are shown as active, independent, able to carry out activities outside the home, can work in the public sphere, can develop various skills and potentials. . but broadly speaking, this ad directs women to return to the domestic sector, as well as women's beauty
Pola Komunikasi Antar Budaya dalam Mencegah Konflik Antar Umat Beragama Dita Zahrotul Fuadah; Iva Fikrani Deslia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i4.15160

Abstract

Penelitian ini bertujuan untuk menyelidiki penerapan pola komunikasi antarbudaya dalam mencegah konflik antar kelompok agama di Pendowoharjo Kalurahan, Kapanewon Sewon, Kabupaten Bantul, Yogyakarta. Komunikasi sangat penting bagi individu dan masyarakat, dan komunikasi yang efektif dapat berdampak positif pada kualitas hidup setiap orang. Pola komunikasi adalah perilaku yang memiliki kedudukan dalam suatu kelompok dalam proses penyampaian pesan. Komunikasi antar budaya adalah interaksi antara individu dengan latar belakang budaya yang berbeda. Di Kalurahan Pendowoharjo, meskipun memiliki keyakinan yang berbeda, masyarakat berusaha untuk hidup bersama dan mempertahankan tingkat toleransi yang tinggi dan menghormati perbedaan satu sama lain. Penelitian ini bertujuan untuk memahami bagaimana pola komunikasi antarbudaya dapat mencegah konflik antar kelompok agama di Pendowoharjo Kalurahan. Penelitian ini akan menggunakan metode kualitatif untuk mengeksplorasi upaya yang dilakukan oleh masyarakat untuk menjaga kerukunan beragama dan pola komunikasi antarbudaya antara kelompok agama mayoritas dan minoritas.
STRATEGI DIGITAL MARKETING COMMUNICATION MAESTRO PARFUM DALAM MENINGKATKAN MINAT BELI KONSUMEN Illa Feriyati; Iva Fikrani Deslia
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 7, No 1 (2024)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v7i1.14352

Abstract

Maestro Parfum, brand parfum yang berdiri sejak 2007 dan beroperasi di Jawa Tengah dan D.I. Yogyakarta, mengamati peningkatan minat terhadap parfum dari berbagai segmen pasar, termasuk remaja, dewasa, dan eksekutif. Pada tahun 2018, mereka mulai aktif dalam pemasaran melalui media sosial. Melalui kerjasama dengan perusahaan luar negeri, Maestro Parfum mengimpor berbagai macam biang parfum seperti Argevilee, Parfek, Luzzi, Charaboth, dan Essence. Tujuan penelitian ini adalah untuk mengeksplorasi strategi digital communication marketing Maestro Parfum dalam meningkatkan minat beli konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi, wawancara, dan dokumentasi. hasil penelitian menunjukkan bahwa Maestro Parfum menerapkan Email Marketing yang efektif untuk mengirimkan penawaran khusus dan diskon yang relevan, meningkatkan keterlibatan pelanggan. Konten visual yang menarik dan panggilan tindakan yang jelas dalam email juga mempengaruhi pelanggan untuk melakukan pembelian atau mengeksplorasi produk lebih lanjut. Selain itu, strategi Content Marketing Maestro Parfum berfokus pada pembuatan konten yang relevan dan menarik bagi audiens mereka. Konten ini dipromosikan melalui media sosial dan situs web, memungkinkan perusahaan mencapai audiens yang lebih luas. Kolaborasi dengan influencer dan penggunaan fitur-fitur platform media sosial juga meningkatkan dampak strategi ini. Maestro Parfum memastikan bahwa konten yang disajikan memberikan nilai tambah kepada audiens, membangun hubungan yang mendalam, dan memperkuat kesetiaan terhadap merek.
Women's Representation in Pond's Age Miracle Advertisement “Perawatan Esktra untuk Kamu yang Luar Biasa” version on Youtube Rahmawati, Fani Sania; An Nur, Fitrinanda; Deslia, Iva Fikrani
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol. 4 No. 3 (2023): September
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v4i3.829

Abstract

This research aims to esxplanation about women representation in Youtube channel. This research is a qualitative research, using qualitative analysis methods. Data collection techniques in this study using observations in the form of observations made at every place contained in advertisements, documentation, and literature studies, where the results of data collection will then be processed by researchers to obtain accurate and appropriate results. Age Miracle The version of "Perawatan ekstra untukmu yang luar biasa", women are represented as extraordinary figures, women are shown as active, independent, able to carry out activities outside the home, can work in the public sphere, can develop various skills and potentials. . but broadly speaking, this ad directs women to return to the domestic sector, as well as women's beauty
Implementation of Kpopfication in the campaign of presidential candidate Anies Rasyid Baswedan Rafika Sari, Zahroh; Fikrani Deslia, Iva
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.11424

Abstract

The digital era makes the existence of social media a tool used to spread and get information about many things that happen from one individual to another with a wider scope. This is also the basis for the entry of many cultures from other countries through posts spread through social media. The Korean cultural wave, also known as Hallyu, is a term used in the process of spreading Korean culture through products from South Korea. With a successful team, Anies Rasyid Baswedan utilized interest generation with a K pop design platform similar to the idol concept to communicate with his fans. Through the main X (Twitter) account @aniesbubble, he forms a positive image with the information shared. The research method used in this research is descriptive qualitative. The study aims to of this research entitled Implementation of Kpopfication in the Campaign of Presidential Candidate Anies Rasyid Baswedan is to find out the implementation of Kpopfication in the campaign of Presidential candidate Anies Baswedan and find out the impact of using Kpopfication in the campaign strategy. The results of this study show that the implementation of Kpopfication used in the campaign of Anies Baswedan's presidential candidate is by using the X application which is designed according to the fansite account of the bubble application which reports a lot of information using Korean. In addition, the @aniesbubble account also utilizes the habits of Kpopers such as live reports of activities, production fan projects, and distributing free goods. The impact of kpopfication carried out by the @aniesbubble account is that many people are interested in following and deciding to elect Anies Baswedan as president for the next period. From the creative campaign strategy Anies Baswedan received 24.95 votes.
Digital Marketing of Purbayan Tourism Village Yogyakarta Through Instagram @kamwispurbayan in Facing Competition of Tourism Destinations Ikmalina Faza, Fadhila; Fikrani Deslia, Iva
COMMICAST Vol. 5 No. 2 (2024): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i2.11501

Abstract

Purbayan Tourism Village is one of the villages in Kota Gede Yogyakarta, located at Jalan Canteng No.29, RT 37/RW 09, Purbayan, Kota Gede District, Yogyakarta City, Special Region of Yogyakarta. This village used to be an ordinary village, which has a distinctive feature, namely the existence of the remains of the Ancient Mataram Kingdom building and is famous for its silver-making crafts in Kota Gede Yogyakarta; gradually, this village became a tourist village. This study applies the SOSTAC Method in marketing Purbayan Tourism Village. The SOSTAC Method comprises six stages: Situational Analysis, Objective, Strategy, Tactic, Action, and Control. This study aims to understand how applying the SOSTAC Method can help Purbayan Tourism Village improve their marketing effectiveness. The research approach used is literature studies, documentation, and interviews with data analyzed descriptively. The study results show that applying the SOSTAC Method allows Purbayan Tourism Village to identify opportunities in planning and implementing marketing strategies. Suggestions for Purbayan Tourism Village include maximizing the use of social media, not just focusing on one social media. For the most actively used Instagram social media, there needs to be deeper monitoring related to the data collection of the number of views, followers, followers, and the number of visitors to the Instagram account, as well as the content created, so that it becomes an evaluation in conducting digital promotions through Instagram. There needs to be an increase in marketing in the field of social media so that it can maximize by increasingly productive human resources.
Efektivitas Akun Instagram @pmb_uad dalam Pemenuhan Kebutuhan Informasi Calon Mahasiswa Baru UAD Kharisa Alifia Putri; Iva Fikrani Deslia
Syntax Idea 3944-3952
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i9.4452

Abstract

Semua manusia memiliki kebutuhan, salah satunya adalah kebutuhan informasi. Perkembangan zaman membuat mudah untuk mendapatkan informasi baru karena tidak ada batas ruang dan waktu. Akun Instagram @pmb_uad merupakan platform komunikasi yang digunakan untuk memberikan informasi kepada calon mahasiswa. Penelitian ini bertujuan untuk mengetahui efektivitas akun Instagram @pmb_uad dalam memenuhi kebutuhan informasi calon mahasiswa. Populasi dalam penelitian ini adalah semua followers akun Instagram @pmb_uad, dengan sampel sebanyak 100 orang yang diambil menggunakan teknik random sampling. Hasil penelitian menunjukkan bahwa akun Instagram @pmb_uad efektif dalam menyampaikan informasi kepada calon mahasiswa. Kesimpulannya, akun Instagram @pmb_uad berhasil memenuhi ekspektasi para followers-nya dalam hal penyampaian informasi yang informatif dan memuaskan
Analisis Isi Konten Marketing Akun Instagram @mop.beauty dalam Meningkatkan Engagement Followers Tassah Aulya Sakti; Iva Fikrani Deslia
Syntax Idea 4023-4036
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i9.4462

Abstract

Kehadiran Instagram telah membuka peluang bagi brand untuk terlibat secara lebih personal dan interaktif dengan konsumen. Instagram menyediakan fitur – fitur yang menarik seperti visual yang atraktif dan konten interaktif, sehingga mampu meningkatkan minat beli konsumen. Menurut Pulizzi (2014), content marketing bertujuan untuk memenuhi kebutuhan informasi konsumen dengan cara yang menyenangkan dan relevan, yang pada akhirnya akan mengarah pada kepercayaan dan loyalitas merek.. Penelitian ini mengadopsi metode analisis isi yang dikemukakan oleh Eriyanto (2011). Analisis is merupakan Teknik penelitian ilmiah yang bertujuan untuk mengidentifikasi karakteristik isi komunikasi secara sistematis dan objektif. Dalam sosial media, analisis isi dapat digunakan untuk mengkategorisasikan jenis konten, menganalisis tema – tema dominan, dan mengevaluasi efektivitas strategi konten dalam meningkatkan engegment. Berdasarkan tinjauan literatur, konten yang diunggah oleh @mop.beauty akan dikategorisasikan ke dalam beberapa jenis, yaitu: (1) Jenis Konten Marketing (2) Strategi Engagement. Strategi konten marketing yang diterapkan oleh akun Instagram @mop.beauty selama periode Januari-Maret 2024 telah berhasil meningkatkan engagement followers mereka. Hasil analisis menunjukkan bahwa @mop.beauty menggunakan berbagai jenis konten, seperti konten edukasi, user-generated content (UGC), dan konten interaktif. Kombinasi strategi ini terbukti efektif dalam meningkatkan interaksi dengan pengikut, yang tercermin dari peningkatan jumlah likes, komentar, dan shares pada postingan mereka. Penggunaan hashtag yang konsisten, interaksi aktif dengan followers, serta konsistensi visual juga berkontribusi dalam membangun komunitas yang engaged di Instagram.
Digital Marketing Kampung Nobita dalam Meningkatkan Loyalitas Customer Dyah Khanza Aszahra; Iva Fikrani Deslia
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i2.56785

Abstract

Penelitian ini bertujuan untuk mengetahui digital marketing terhadap upaya peningkatan loyalitas customer dengan objek penelitian kafe kampung nobita. Usaha yang bergerak dalam bidang food and beverage yang berdiri pada tahun 2021 dan berlokasi di Kecamatan Kersana, Kabupaten Brebes, Jawa Tengah. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara key informan, observasi dan dokumentasi dengan menggunakan teori digital marketing dave chaffey. Hasil penelitian ini mengungkapkan bahwa kampung nobita dalam upaya digital marketing menggunakan Search Engine Marketing, Online PR dan Influencer Marketing, Online Partnership Including Affiliate Marketing, Display Advertising, dan Sosial Media Marketing, sehingga dapat meningkatkan loyalitas customer dan kepuasan konsumen pada kampung nobita.
Co-Authors An Nur, Fitrinanda Ande Vawana Andini Putri Lestari Araminta, Araminta Aulya Sakti, Tassah Dita Zahrotul Fuadah Dyah Khanza Aszahra Fani Sania Rahmawati Fitrinanda An Nur Gugus Hendrian Ikmalina Faza, Fadhila Illa Feriyati Johansyah, M Syafiq Kharisa Alifia Putri Kholilah Nabila Shofi Aini Rafika Sari, Zahroh Rahmawati, Fani Sania Tassah Aulya Sakti Tyas, Tiara