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All Journal Natural Science: Journal of Science and Technology Jurnal Manajemen Terapan dan Keuangan Warta Rimba Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Belantara Jurnal Penelitian Kehutanan Bonita Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economics, Business and Innovation Research NuCSJo : Nusantara Community Service Journal Journal of Industrial and Syariah Economics Journal of Islamic Finance and Syariah Banking
Moh Ihsan
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Journal : Jurnal Ilmiah Universitas Batanghari Jambi

 1 
Pengaruh Gaya Hidup, Media Sosial, Literasi Keuangan dan e-Money terhadap Perilaku Konsumtif (Studi Kasus Pada Generasi Z di Kota Jambi) Agustian, Muhamad; Setiawati, Rike; Ihsan, Moh
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5785

Abstract

This study aims to examine the influence of lifestyle, social media, financial literacy, and e-money usage on consumptive behavior. The research adopts a quantitative approach with a probability sampling technique, specifically simple random sampling. A total of 100 respondents participated, with data collected through a digital questionnaire using Google Forms and a 4-point Likert scale. Data analysis was conducted using the Partial Least Square (PLS) method with the aid of Smart PLS 4 software. The findings reveal that lifestyle, social media, and e-money have a positive and significant impact on consumptive behavior, while financial literacy has a significant negative effect. 
Co-Authors Abdul Rosyid Agustian, Muhamad Ajidirman , Bau Toknok Fauziah Ramadhana Firmansyah Firmansyah Fitri Fitri Herianto Mangi Jemi Yanto Sandego Meri Yarni Muhammad Haris Saputra Rahmad Kurniawan Ramadhanil Pitopang Rasmi, Muhammad Putra Rike Setiawati Rista Aldilla Syafri Rukmi Rukmi Rukmi Sitti Ramlah Sri Ningsih Sustri Sustri Toding, Gideon Tona Aurora Lubis Wiskandar , Yusran