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All Journal Jurnal Optimasi Sistem Industri Jurnal Pengabdian kepada Masyarakat Nusantara
Fauziah Fauziah
Universitas Hasanuddin
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Evaluasi Kualitas Layanan terhadap Operator Telekomunikasi: Tinjauan Perspektif Pelanggan Armin Darmawan; Mulyadi Mulyadi; Fauziah Fauziah
Jurnal Optimasi Sistem Industri Vol. 16 No. 2 (2017): Published in October 2017
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/josi.v16.n2.p106-111.2017

Abstract

This study examines the quality level of service in one of the telecommunication operator (mobile network provider) in Makassar. This paper focuses on the identification of the gaps, mapping quality level of service, and the evaluation of the service quality level. The study was conducted using SERVQUAL approach which refers to the five dimensions of service quality. SERVQUAL is helpful in identifying, mapping, and analyzing the gap level between expectations and perceptions of a telecommunication service. Questionnaires were randomly distributed to the 400 respondents’ mobile telecommunication users in Makassar. The results show that there were 10 negative attributes on the SERVQUAL value of 15 questions. This indicates that the service quality to the users is at the low level. For mapping and prioritization of services related attributes that need to be improved, this study used the Importance-Performance Analysis (IPA) diagram. The first quadrant indicates a high level of customer expectations relative to those attributes but on the perception remains low. The first quadrant is a mapping attribute which is prioritized in the improvement of service quality related to the reliability dimensions i.e the improvement of network quality, network expansion, and the affordable cost of access (Internet, telephone, and SMS).
Pelatihan Digital Marketing dengan Metode Search Engine Optimizer (SEO) dan Search Engine Marketing (SEM) pada Kelompok UMKM Desa Mangkoso, Kecamatan Soppeng Riaja, Kabupaten Barru Jumidah Maming; Abdul Razak Munir; Fauziah Fauziah; Alfiyah Zahra Syukriyyah; Andi Muhlisa Rahmah; Nabilatul Mutmainnah; Reski Auliyani; Arlin MP Gatti
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 1 (2026): Edisi Januari - April
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i1.7803

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Mangkoso, Kabupaten Barru masih didominasi oleh praktik pemasaran konvensional yang membatasi jangkauan pasar dan daya saing produk. Kegiatan pengabdian ini bertujuan meningkatkan kemampuan digital marketing pelaku UMKM melalui pelatihan berbasis Search Engine Optimization (SEO) dan Search Engine Marketing (SEM). Mitra kegiatan adalah Dinas Koperasi, UKM, dan Perdagangan Kabupaten Barru dengan sasaran 30 pelaku UMKM binaan. Metode pelaksanaan meliputi ceramah interaktif, studi kasus, dan praktik langsung pembuatan akun Google Business Profile serta simulasi penggunaan Google Ads. Materi pelatihan mencakup pengenalan SEO berbasis kata kunci, optimalisasi Google Maps untuk visibilitas lokal, dan penerapan SEM melalui iklan berbayar. Hasil kegiatan menunjukkan peningkatan pemahaman peserta tentang pemasaran digital, terciptanya akun bisnis online aktif, dan meningkatnya visibilitas produk UMKM pada platform digital. Luaran kegiatan berupa publikasi ilmiah, publikasi media online, video dokumentasi, dan poster edukasi. Program ini memberikan kontribusi signifikan dalam memperluas akses pasar UMKM dan meningkatkan daya saing komoditas daerah di era digital. Pendampingan pasca-pelatihan diperlukan untuk memastikan keberlanjutan penerapan strategi digital marketing oleh pelaku UMKM.
Co-Authors Abdul Razak Munir Alfiyah Zahra Syukriyyah Andi Muhlisa Rahmah Arlin MP Gatti Armin Darmawan Jumidah Maming Mulyadi Mulyadi Nabilatul Mutmainnah Reski Auliyani