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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JSAI (Journal Scientific and Applied Informatics) Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Digital Business Management Journal of Sustainable Tourism and Entrepreneurship Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Indonesian Journal of Society Engagement (IJSE) Agrimansion: Agribusiness Management & Extension Unram Journal of Community Service (UJCS) Jurnal Pijar MIPA East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Manajemen dan Bisnis JAKPI Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Apriani, Ari
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Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Perancangan dan Implementasi Sistem Aplikasi untuk Meningkatkan Efisiensi dan Efektivitas Kegiatan Lembaga Riset dan Pengabdian Masyarakat (LRPM) Ramayanti, Desi; Hidayat, Ryan; Hanafi, Muhammad; Apriani, Ari
JSAI (Journal Scientific and Applied Informatics) Vol 7 No 2 (2024): Juni
Publisher : Fakultas Teknik Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jsai.v7i2.6255

Abstract

This study aims to develop an efficient and effective information system for the Research and Community Service Institute (LRPM) using the Rapid Application Development (RAD) method. RAD was chosen for its capability to produce rapid system development with iterations that allow adaptation to changing needs. The research methodology includes planning, design, implementation, and system testing. The system development involved the use of PHP with Laravel as the framework and MySQL as the database. The results indicate that the developed LRPM information system successfully met all the predefined functional requirements, including modules for login, registration, proposal submission, proposal tracking, and data management by the admin. System testing using the black box testing method resulted in a functionality score of 100%, indicating that the system operates according to expectations and is ready for use. This system is expected to improve efficiency and effectiveness in managing research and community service activities at LRPM.
Digital Transformation of SMEs: Boosting Online Shopping Interest through E-Commerce Adoption Apriani, Ari; Wahdiniawati, Siti Annisa; Perkasa, Didin Hikmah; Magita, Magita; Meliantari, Dian; Widayati, Catur
Dinasti International Journal of Digital Business Management Vol. 5 No. 3 (2024): Dinasti International Journal of Digital Business Management (April - Mei 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i3.2536

Abstract

The purpose of this study is to provide advice to conventional small and medium-sized businesses (SMEs) that want to increase their income by implementing online sales and marketing strategies. The necessity for SMEs to use e-commerce as a sales and marketing channel amid the COVID-19 epidemic is what spurred this inquiry. The use of e-commerce is seen as crucial by SME practitioners owing to its user-friendly transaction procedures and perceived safety. Customers who use platforms like Shopee and Tokopedia and who live in the Jakarta, Bogor, Depok, Tangerang, and Bekasi districts are the focus of the study. A questionnaire was used to poll 189 people in these locations as a sample. Partial Least Squares (PLS) were used to do quantitative analysis. According to the study's findings, consumers' intentions to make online purchases are not significantly impacted by perceived usefulness, perceived ease of use, or perceived risk. On the other hand, buying online intentions are significantly influenced by perceived enjoyment and trust. These results imply that in developing e-commerce platforms and marketing strategies, there should be a focus on fostering consumer trust, delivering enjoyable experiences, and ensuring ease of use and perceived benefits for users.
TRANSFORMASI DIGITALISASI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM): MINAT BELANJA ONLINE DENGAN MENGADOPSI E-COMMERCE Apriani, Ari; Wahdiniawati, Siti Annisa
Jurnal Akuntansi, Keuangan, Pajak dan Informasi (JAKPI) Vol 4, No 1 (2024)
Publisher : Unversitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jakpi.v4i1.4151

Abstract

Penelitian ini bertujuan untuk mengevaluasi apakah persepsi mengenai kegunaan, kemudahan penggunaan, risiko, dan kepercayaan mempengaruhi sikap terhadap belanja online serta niat untuk melakukan pembelian secara online. Temuan dari penelitian ini diharapkan dapat membantu praktisi UMKM dalam menyusun strategi untuk meningkatkan niat konsumen berbelanja online. Populasi penelitian mencakup konsumen Shopee dan Tokopedia di wilayah Jabodetabek, dengan jumlah sampel sebanyak 270 responden yang tersebar di wilayah tersebut. Pengumpulan data dilakukan menggunakan metode kuesioner, di mana responden menjawab pertanyaan dalam bentuk pilihan dan skala Likert. Metode penelitian yang digunakan adalah analisis kuantitatif dengan alat analisis SEM. Hasil penelitian menunjukkan bahwa persepsi tentang kegunaan, kemudahan penggunaan, dan kepercayaan memiliki pengaruh positif dan signifikan terhadap sikap terhadap belanja online, sementara persepsi risiko tidak berpengaruh. Selain itu, penelitian ini menemukan bahwa persepsi mengenai kegunaan, kemudahan penggunaan, dan risiko tidak mempengaruhi niat untuk membeli secara online, sedangkan kepercayaan dan sikap terhadap belanja online mempengaruhi niat tersebut. Temuan ini memberikan wawasan berharga mengenai upaya transformasi digital untuk meningkatkan UMKM dan mengubah perilaku belanja konsumen di era digital.
Peningkatan Daya Saing Produk UKM Kemuning Mandiri Desa Cogreg, Kabupaten Bogor Apriani, Ari; Ramayanti, Desi; Komarudin, Komarudin; Elvaresia, Meysiel; Hutapea, Natalia
Indonesian Journal of Society Engagement Vol. 5 No. 3: Desember 2024
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/ijse.v5i3.177

Abstract

This community service program aims to enhance the competitiveness of the Kemuning Mandiri SME products in Cogreg Village, Bogor Regency, which faces challenges in marketing and branding. Utilizing methods that include socialization, packaging design training, and the utilization of e-commerce, this initiative focuses on product rebranding and the use of technology for production efficiency. The results achieved demonstrate a significant improvement in packaging design, making it more attractive and informative, thereby increasing product appeal. Additionally, members of the SME successfully marketed their products online through e-commerce platforms and social media. The implementation of automatic sealing machines has also greatly contributed to maintaining product quality and extending shelf life, enabling SME members to produce larger volumes without compromising quality. Furthermore, the food processor has assisted Kemuning Mandiri in increasing the production of lele nuggets. The implementation of this program has not only increased sales but also enhanced the capacity of SME members to manage their businesses effectively. It is expected that with ongoing support and collaboration, Kemuning Mandiri SME can continue to grow and make a positive contribution to the local economy.
EFEKTIVITAS PENANGKAPAN IKAN (JARING INSANG MENGGUNAKAN MATA JARING YANG BERBEDA) DI DESA LABUHAN LALAR KABUPATEN SUMBAWA BARAT Supriastuti, Eko; Rakhman, Amry; Nursan, Muhammad; Antonindo, Anton; Apriani, Ari
JURNAL AGRIMANSION Vol 25 No 3 (2024): Jurnal Agrimansion Desember 2024
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v25i3.1732

Abstract

Sebagian besar masyarakat yang tinggal di Desa Labuhan Lalar bermata pencaharian dan penghasilan sebagai nelayan, khususnya nelayan tangkap. Hasil nelayan tangkap ikan masyarakat yang ada di Desa Labuhan Lalar saat ini masih sangat minim dan belum dapat memenuhi jumlah permintaan konsumen, hal ini dibuktikan adanya ikan hasil tanggap yang di datangkan dari luar daerah. Jumlah ikan hasil tangkap yang di datangkan dari luar daerah jauh lebih banyak dan ukurannya lebih besar. Penelitian ini bertujuan untuk mengetahui efektivitas hasil penangkapan dengan menggunakan ala tangkap jaring insang dengan mata jaring yang berbeda di Desa Labuhan Lalar Kabupaten Sumbawa Barat. Data primer diperoleh dari hasil pengamatan terhadap alat tangkap dan yang diperoleh dari hasil wawancara kepada responden sebanyak 35 orang, khususnya nelayan jaring insang. Metode analisis dengan menggunakan uji normalitas dan homogenitas Dari hasil uji normalitas dan homogenitas mendapatkan nilai signifikan lebih besar dari 0,05 di antaranya uji normalitas memperoleh nilai signifikan Ukuran Mata jaring 1 ¼” (0,073) dan ukuran 2” (0,105), kemudian dari uji homogenitas memperoleh nilai signifikan sebesar (0,127) lalu pada uji hipotesis memperoleh nilai signifikan sebesar (0,004), sementara dari hasil penangkapan kedua jenis mata jaring yang digunakan mempengaruhi hasil tangkapan jaring insang. Dari hasil penelitian yang dilakukan ukuran mata jaring 1 ¼” lebih banyak hasil tangkapannya. Kesimpulannya jaring insang dengan ukuran mata jaring 1 ¼” lebih efektif hasil tangkapannya.
Empowerment of the Besi Sora Women Farmers Group through Increasing the Added Value of the Gadung Tuber Industry (Dioscorea Hispida) Rahmawati, Fitri; Sofyan, Ahdi Topan; Apriani, Ari; Larasati, Depi; Latipa, Latipa; Abidin, Zaenal
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.727

Abstract

The skills in making Ngalit gadung sticks are very important for those who want to increase their knowledge to be more creative and innovative in making various types of modern cakes. Ngalit gadung sticks made from gadung are currently one of the modern cakes sold in Beru Village, Jereweh District, West Sumbawa Regency, they have a variety of delicious flavors and the process of making them is easy. Someone's skills in making easy and delicious cakes can be used as a business opportunity to help increase family income. For someone who has large capital, they can open a cake shop so they can improve their family's welfare level. Nowadays, there are many types of modern cakes, so they are required to be more creative and innovative in making cakes. Specific goals the training on making Gadung Ngalit Sticks aims to increase the skills possessed by the community, especially women from the MSME Group, in making cakes made from Gadung raw materials and Participants in this training program know what Gadung Ngalit Sticks are, what the ingredients are, and how to make them. The results to be achieved in implementing the Community Partnership program activities involving several students "Empowering the Besi Sora Women Farming Group (KWT) through increasing the Value Added Gadung Tuber Industry (Dioscorea Hispida)" in Beru Village, Jereweh District, West Sumbawa Regency are for the community, especially mothers. - MSME Group mothers can find out what Gadung Ngalit Stick Cake is and how to make it
The Dynamics of Impulse Buying: Exploring the Impact of Price Discounts, Time Pressure, Easy of Transaction, and Price Perception on Shopee Live Oning Amasuba, Agnes; Apriani, Ari
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3418

Abstract

This study investigates the factors influencing impulse buying behavior on Shopee Live, focusing on price discounts, time pressure, ease of transaction, and price perception. The findings reveal that price discounts significantly and positively affect impulse buying. Discounts enhance the perceived value of products, create a sense of urgency with time-limited offers, and utilize social influence by showcasing other buyers taking advantage of the deals. Time pressure also plays a crucial role, as it intensifies urgency, leading consumers to make quick, impulsive decisions. The interaction between sellers and consumers during live streaming further amplifies this effect. Conversely, ease of transaction does not significantly impact impulse buying. Although a smooth transaction process is appreciated, it does not independently drive impulsive purchases without the presence of other motivating factors. Additionally, positive price perception significantly boosts impulse buying, as consumers who view prices favorably are more likely to make spontaneous purchases. This study underscores the effectiveness of price discounts, time pressure, and positive price perception in enhancing impulse buying on Shopee Live, suggesting that sellers can optimize these factors to increase sales.
Marketing Innovation as a Catalyst for Clean Energy Technology Diffusion: A Quantitative Analysis of Market Penetration Strategies Endah Retno Wuryandari, Nur; Purwanto, Setiyo; Apriani, Ari
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3434

Abstract

Although the global transition to clean energy has become a priority, the diffusion of clean energy technologies still faces significant challenges, especially in terms of market penetration. Marketing innovation is emerging as a potential catalyst for accelerating adoption, but quantitative understanding of its impact is still limited. This study aims to quantitatively analyze the influence of marketing innovation on the diffusion of clean energy technology, with a focus on market penetration among the millennial generation in Jakarta. Using a cross-sectional research design, data was collected through an online survey of 150 millennial respondents, adapting a structured questionnaire from previous studies. Data analysis was carried out using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach to test the relationship between marketing innovation variables, consumer awareness, adoption intentions, and clean energy technology market penetration. The results of the research are expected to provide valuable insights for industry players and policymakers in designing effective marketing strategies to accelerate the adoption of clean energy technologies, as well as contributing to the academic literature on innovation diffusion in the context of the energy transition.
Digital Transformation and E-Commerce Growth: Impact on Consumer Behavior and SMEs Annisa Wahdiniawati, Siti; Apriani, Ari; Alvin Orlando, Arthur
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3438

Abstract

This study investigates the factors influencing online shopping interest and consumer trust in e-commerce platforms, focusing on the Shopee platform. Through surveys and interviews with MSME players, the study reveals that perceived risk, particularly psychological risk, does not significantly affect online shopping interest or consumer trust. Conversely, perceived usefulness, especially in terms of time-saving, positively and significantly influences both online shopping interest and trust. While electronic word-of-mouth (e-WOM) does not impact online shopping interest, it positively and substantially affects trust. Trust mediates the relationship between perceived usefulness and online shopping interest, as well as between e-WOM and online shopping interest. These findings highlight the complexity of factors influencing online shopping behavior and underscore trust's critical role in mediating these relationships. The implications suggest that e-commerce platforms should enhance perceived usefulness and consumer trust through improved service and product quality, and active customer engagement. Strategies include improving customer service quality, incentivizing positive reviews, and ensuring transparency in return policies and data privacy. MSME players can leverage these insights to develop more effective marketing strategies, boost consumer engagement, and strengthen consumer relationships in the e-commerce environment.
Carbon Emissions Disclosure: Return on Assets, Leverage and Media Exposure Lestari, Lestari; Meiwanto Doktoralina, Caturida; Mareta, Sigit; Apriani, Ari; Alhazami, Lutfi
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3441

Abstract

The purpose of this study is to prove the hypothesis that return on assets, leverage projected by debt to equity ratio and media exposure affect the disclosure of carbon emissions. This type of research uses a quantitative approach. The population in this study are mining companies listed on the IDX in 2018-2022. The total population is 52 companies. Researchers apply a non-probability sampling method, which will specifically be carried out using purposive sampling method, then a total sample of 26 companies is found. The data collection technique used in this exploration is the documentation strategy. Then the data analysis uses multiple linear regression analysis method to analyze the effect of independent variables on the dependent which is processed using Statistical Program for Social Science (SPSS) 25 software program. Based on hypothesis testing, the results show that media exposure has a positive and significant effect on carbon emission disclosure. Meanwhile, Return on Asset and Debt to Equity Ratio have no significant effect on carbon emission disclosure.
Co-Authors A. Rahman Ahdi Topan Sofyan Alvin Orlando, Arthur Amir Hamzah Anjarwati, Sri Annisa Wahdiniawati, Siti Antonindo, Anton Christina Catur Widayati Desi Ramayanti Didin Hikmah Perkasa Elvaresia, Meysiel Endah Retno Wuryandari, Nur Fitri Rahmawati Hilda Yuliastuti Hutapea, Natalia Islamiah Kamil Jamiatul Aulia Kamsariaty, Kamsariaty Komarudin Komarudin Kurniawati, Lia Larasati, Depi Latipa, Latipa Lestari Lestari Lutfi Alhazami Magita, Magita Magito, Magito Mareta, Sigit Marisa, Sealviana Candra Meiwanto Doktoralina, Caturida Meliantari, Dian Muhammad Hanafi Nia Sarinastiti Nursan, Muhammad Oning Amasuba, Agnes Panggabean, Helena Louise Prayoga, Rahmat Rakhman, Amry Randyantini, Vely Rony, Zahara Tussoleha Royani Damayanti, Ida Sani, Indra Saputri, Ika Puji Setiyo Purwanto Siti Annisa Wahdiniawati, Siti Annisa Sukmayadi Sukmayadi Supriastuti, Eko Tsintana Fitri, Aulya Ulfa, Andi Maria Yolifiandri, Yolifiandri Zaenal Abidin