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Idah Rosyidah
Universitas Jenderal Soedirman
Economics, Econometrics & Finance

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MODEL PENGUKURAN PREFERENSI KONSUMEN MENGGUNAKAN ANALISIS KONJOIN Supriyanto Supriyanto; Sudjono Sudjono; Idah Rosyidah
Pro Bisnis Vol 4, No 1: Februari (2011)
Publisher : Universitas Amikom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4404.962 KB) | DOI: 10.35671/probisnis.v4i1.304

Abstract

In the point of view of marketing, problem that frequently happens in designing the product is a conflict of interest between producer and consumer. To over iomi that problems, conjoint analysis can be used. conjoint analysis is a method that is used to measure cowumer preference of a product. By this method, the characteristic of products which consumer like the most can be lonwn. Then can be used bv producir to make a new product or modifi the product. There are two method ii conioint analysb, they are metric and nonmetric conjoint analysis.
Co-Authors Sudjono Sudjono Supriyanto Supriyanto