MODEL PENGUKURAN PREFERENSI KONSUMEN MENGGUNAKAN ANALISIS KONJOIN

Supriyanto Supriyanto (Universitas Jenderal Soedirman)
Sudjono Sudjono (Universitas Jenderal Soedirman)
Idah Rosyidah (Universitas Jenderal Soedirman)

Pro Bisnis
Vol 4, No 1: Februari (2011)

In the point of view of marketing, problem that frequently happens in designing the product is a conflict of interest between producer and consumer. To over iomi that problems, conjoint analysis can be used. conjoint analysis is a method that is used to measure cowumer preference of a product. By this method, the characteristic of products which consumer like the most can be lonwn. Then can be used bv producir to make a new product or modifi the product. There are two method ii conioint analysb, they are metric and nonmetric conjoint analysis.