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All Journal Sains: Jurnal Manajemen dan Bisnis LUGAS Jurnal Komunikasi
Arum Wahyuni Purbohastuti
Fakultas Ekonomi dan Bisnis Universitas Sultan Ageng Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Perilaku Mahasiswa Terhadap Sosial Media Arum Wahyuni Purbohastuti
Sains: Jurnal Manajemen dan Bisnis Vol 11, No 2 (2019): Juni
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.8 KB) | DOI: 10.35448/jmb.v11i2.6061

Abstract

The purpose of this study is to determine the behavior of students towards the social media they have. Where for the previous research there were more who discussed the influence of social media on consumer behavior, but in this study examined the opposite. The samples taken in this study were active students aged 18-23 years. This research is a qualitative research by conducting in-depth interviews. The results obtained are that student behavior towards social media is still reasonable because students' mindset of the negative impact of social media is very understandable but students cannot deny that when they study they often take the time to open social media due to throwing away their boredom and habits. or to seek information for the sake of smooth learning.
Membangun Personal Branding melalui YouTube Widya Nur Bhakti Pertiwi; Arum Wahyuni Purbohastuti; Enok Nurhayati
LUGAS Jurnal Komunikasi Vol 4, No 2: DESEMBER 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v4i2.1220

Abstract

This research generally aims to develop personal branding research with social media. The previous research took Instagram, Facebook, or Twitter media, but this research focuses on personal branding on YouTube. This research method is a qualitative and descriptive method by observing Raditya Dika YouTube Channel and interviews with several Subribers Raditya Dika. The study describes the situations or events and does not seek links, hypotheses, or make predictions. In this research, the indicators of personal branding are authenticity,  integrity, consistency, specialization, authority, distinctiveness, relevance, visibility, persistence, goodwill, and performance. The subject of this research is Raditya Dika's YouTube channel, and the object of this research is a personal brand Raditya Dika through a personal YouTube channel. The results show that Raditya Dika can form, even enhance a positive image by establishing personal branding through YouTube.
Co-Authors Enok Nurhayati Widya Nur Bhakti Pertiwi