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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) LUGAS Jurnal Komunikasi JMK Jurnal Manajemen dan Kewirausahaan
Widya Nur Bhakti Pertiwi
Fakultas Ekonomi dan BIsnis Universitas Sultan Ageng Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Evaluating The Scheduling of The Development Projects of Rural Electricity Network Distribution Using Critical Path Method Diqbal Satyanegara; Widya Nur Bhakti Pertiwi
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 2 (2022)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i2.4174

Abstract

Delay in the completion of a project is a problem that is often faced, it certainly has an impact on the entire project. CPM is one of the control tools to get a working picture of the project. In 2015, PT PLN South Banten Area made a Development Project of Rural Electricity Network Distribution in Banten. This project is held by an electrical installation services company, PT. Z, in June 2015.This project is due 150 days, PT. Z had defined time completion on 143 days, but the completion took 154 days. The type of research used in this research is quantitative research with analytical technique CPM approach. This research identified the least project schedule planning. There are three activities in this project schedule which are unlisted yet, therefore it affected the timeline of the project. Based on the CPM calculation, PT. Z could have shorten the work time down to 3 days with the cost of Rp 1.802.386.000
Strategi Usaha Konveksi pada Masa Pandemi Covid-19 di Kota Serang Widya Nur Bhakti Pertiwi; Lia Uzliawati
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 1 (2022): Januari
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i1.1950

Abstract

Abstract In the midst of the rapid development of MSMEs, suddenly MSMEs were hit by a very formidable obstacle, namely the Covid-19 Pandemic. MSMEs as one of the supporters of the economy are also affected by the implementation of the PSBB (Pembatasan Sosial Berskala Besar), which automatically causes a decrease in the mobility of business actors, some even do not open their businesses at all. The purpose of this study is to find out what strategies must be carried out by convection entrepreneurs in Sukawana to survive during the covid-19 pandemic. This research is descriptive qualitative using SWOT analysis. One alternative strategy that should be carried out by convection entrepreneurs in Sukawana to survive is to minimize weaknesses by avoiding threats (W-T), namely starting to do more professional business management in terms of production, human resources, finance, and marketing. Keywords: Depend strategies, MSMEs, Covid-19 Pandemic, SWOT analysis Abstrak Di tengah perkembangan UMKM yang semakin pesat, tiba-tiba UMKM diterpa hambatan yang sangat berat, yaitu Pandemi Covid-19. UMKM sebagai salah satu penyokong perekonomian ikut terkena imbas dikeranakan diberlakukannya PSBB (Pembatasan Sosial Berskala Besar), yang otomatis menyebabkan menurunnya mobilitas para pelaku usaha, bahkan ada yang tidak membuka usahanya sama sekali. Tujuan dari penelitian ini yaitu untuk mengetahu strategi apa yang harus dilakukan oleh para pengusaha konveksi di Kelurahan Sukawana untuk bertahan di masa pandemi covid-19. Penelitian ini bersifat deskriptif kualitatif menggunakan analisis SWOT. Salah satu alternatif strategi yang sebaiknya dilakukan oleh para pengusaha konveksi di Kelurahan Sukawana untuk bertahan adalah dengan meminimalkan kelemahan dengan menghindari ancaman (W-T), yaitu mulai melakukan manajemen usaha yang lebih professional dari segi produksi, SDM, keuangan, maupun pemasaran.
Membangun Personal Branding melalui YouTube Widya Nur Bhakti Pertiwi; Arum Wahyuni Purbohastuti; Enok Nurhayati
LUGAS Jurnal Komunikasi Vol 4, No 2: DESEMBER 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v4i2.1220

Abstract

This research generally aims to develop personal branding research with social media. The previous research took Instagram, Facebook, or Twitter media, but this research focuses on personal branding on YouTube. This research method is a qualitative and descriptive method by observing Raditya Dika YouTube Channel and interviews with several Subribers Raditya Dika. The study describes the situations or events and does not seek links, hypotheses, or make predictions. In this research, the indicators of personal branding are authenticity,  integrity, consistency, specialization, authority, distinctiveness, relevance, visibility, persistence, goodwill, and performance. The subject of this research is Raditya Dika's YouTube channel, and the object of this research is a personal brand Raditya Dika through a personal YouTube channel. The results show that Raditya Dika can form, even enhance a positive image by establishing personal branding through YouTube.
Co-Authors Arum Wahyuni Purbohastuti Diqbal Satyanegara Enok Nurhayati Lia Uzliawati