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STRATEGI PEMASARAN DALAM DIGITALISASI UMKM UNTUK MENINGKATKAN OMSET PENJUALAN DI DESA PONDOK KAHURU Rika Kartika; Raden Irna Afriani; Gatot Hartoko; Ryan Pratama; Esti Safitri; Raihan Alhaidar
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.895

Abstract

In the MSME sector in Pondok Kahuru Village, the lack of product marketing strategies means low consumer purchasing power which causes low sales turnover. The aim of carrying out this community service activity is to provide education and assistance to MSMEs in product marketing strategies in order to increase consumer purchasing power, so that it can increase sales turnover.  The samples in this activity are Ms. Udoh's MSME dapros products. This method of implementing community service uses a descriptive observational method, followed by providing counseling, mentoring and seminars. In conclusion, through community service activities it can help increase consumer purchasing power because it expands wider market reach and can increase sales turnover.
PERAN KEBIJAKAN FISKAL DAN MONETER DALAM PEREKONOMIAN INDONESIA DARI HAMBATAN DAN UPAYA PENANGGULANGANNYA Rika Kartika
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 4 No. 1 (2024): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v4i1.146

Abstract

This research examines the facts about the implementation of Indonesia's fiscal and monetary policies and the obstacles. This literature research aims to compile and describe policy enforcement. The research was carried out using the type of library research. In this research, we use a qualitative approach which aims to examine existing social phenomena in more depth. This research uses reference books and journal articles related to the discussion in this journal. The Government & Bank Indonesia work together in creating fiscal and monetary policies that influence inflation, financial stability, or increase economic growth. State income or expenditure regulated in the APBN Law, and tax regulations to increase state revenues are part of the fiscal policy running in Indonesia. On the other hand, the Indonesian Central Bank implements monetary policy in Indonesia against the background of low interest rates and stable rupiah exchange rates.  However, there are several limitations to the effective implementation of Indonesia's fiscal and monetary policies, and inequality in the MSME sector remains limited, which hinders its role in enhancing economic growth and providing job vacancies. and the lack of public education and financial literacy which hampers the transmission of Bank Indonesia's monetary policy to the real sector