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Pengaruh Kualitas Pelayanan dan Produk Terhadap Kepuasan Pelanggan pada BMT Al Fath IKMI Hasan Basri; Dhea Juwita Andriani; Lily Nabilah
Ilmu Ekonomi Manajemen dan Akuntansi Vol 2, No 2 (2021): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v2i2.945

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan dan Produk terhadap Kepuasan Pelanggan pada BMT Al-Fath IKMI. Adapun jumlah responden yaitu 90 orang dari penduduk Wilayah Kecamatan Pamulang. Penelitian menggunakan metode deskriptif dengan pendekatan kuantitatif. Analisis dalam penelitian ini menggunakan software SPSS (Statistical Packages For The Social Sciences) 23.0 for Windows. Teknik analisis menggunakan analisis regresi berganda dengan persamaan kuadrat terkecil dan uji hipotesis menggunakan t-statistik serta uji F untuk menguji koefisien regresi secara parsial dan simultan. Uji validitas, reliabilitas, serta uji asumsi klasik yang meliputi uji normalitas, uji multikolonieritas, dan uji heteroskedastisitas. Hasil penelitian menunjukan bahwa, ada pengaruh signifikan Kualitas Pelayanan terhadap Kepuasan Pelanggan. Hal ini dilihat berdasarkan hasil (uji t) dengan nilai t hitung t tabel sebesar 3.353 1.66159 dan nilai signifikansi sebesar 0,000 lebih kecil dari 0,05 (.001 0.05). Kemudian ada pengaruh signifikan Produk terhadap Kepuasan Pelanggan. Hal ini dilihat berdasarkan hasil (uji t) dengan nilai t hitung tabel yaitu sebesar 2.033 1.66159 dan tingkat signifikansi sebesar 0,045 lebih kecil dari 0,05 (0,045 0,05). Dan, secara besama-sama terdapat pengaruh Kualitas Pelayanan dan Produk terhadap Kepuasan Pelanggan. Hal tersebut dilihat berdasarkan hasil (uji F) dengan nilai F hitung F tabel yaitu sebesar 32.330 3.10 dengan tingkat signifikansi 0,05 yaitu 0,000 0,05.

Pengaruh Kesehatan Keselamatan Kerja (K3) Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT. Anugrah Analisis Sempurna Hasan Basri; Indira Meilita; Lily Nabilah; Yohanes Bowo Widodo
Ilmu Ekonomi Manajemen dan Akuntansi Vol 2, No 1 (2021): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v2i1.947

Penelitian ini bertujuan untuk mengetahui pengaruh kesehatan keselamatan kerja dan lingkungan kerja terhadap kinerja karyawan pada PT. Anugrah Analisis Sempurna, Depok. Adapun jumlah responden yaitu 86 karyawan. Metode penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Analisis dalam penelitian ini menggunakan software SPSS (Statistical Packages For The Social Sciences) 23.0 for Windows. Teknik analisis menggunakan analisis regresi berganda dengan persamaan kuadrat terkecil dan uji hipotesis menggunakan t-statistik serta uji F untuk menguji koefisien regresi secara parsial dan simultan, uji validitas, uji reliabilitas, serta uji asumsi klasik yang meliputi uji normalitas, uji multikolinieritas, uji autokorelasi dan uji heterokedastisitas.Hasil penelitian menunjukkan bahwa ada pengaruh positif dan signifikan antara variabel kesehatan keselamatan kerja terhadap kinerja karyawan. Hal tersebut dapat dilihat berdasarkan hasil (uji t) dengan nilai t-hitung t-tabel yaitu sebesar 3,664 1,663 dan tingkat signifikansi 0.05 yaitu 0,000 0,05 yang berarti bahwa Ha diterima dan H0 ditolak. Kemudian terdapat pengaruh positif dan signifikan antara variabel lingkungan kerja berpengaruh terhadap kinerja karyawan. Hal tersebut dapat dilihat berdasarkan hasil (uji t) dengan nilai t-hitung t-tabel yaitu sebesar 8,160 1,663 dan tingkat signifikansi 0,05 yaitu 0,000 0,05 yang berarti bahwa Ha diterima dan H0 ditolak. Dan secara bersama-sama terdapat pengaruh antara kesehatan keselamatan kerja dan lingkungan kerja terhadap kinerja karyawan. Hal tersebut dalam dilihat berdasarkan hasil uji F dengan nilai F-hitung F-tabel yaitu sebesar 88,025 3,11 dan tingkat signifikansi yaitu sebesar 0,000 0,05.

Pengaruh OCB dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Batara Titian Kencana (Xtrans) Cabang Menteng - Jakarta Pusat Hasan Basri
Ilmu Ekonomi Manajemen dan Akuntansi Vol 1, No 1 (2020): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Effect Of Organizational Citizenship Behavior And Employee Motivation To Employees Performance PT Batara Titian Kencana (Xtrans) Branch Menteng - Jakarta Pusat. Based on the results of research conducted on Organizational Citizenship Behavior (OCB) and Work Motivation on Employee Performance of PT Batara Titian Kencana (XTRANS) Menteng Branch - Central Jakarta, the writer can draw the following conclusion: 1. Organizational Citizenship Behavior (OCB) and Employee Performance PT Batara Titian Kencana Xtrans showed a correlation coefficient of 0.736 which means a strong influence between OCB on employee performance, while the diversity of respondents based on OCB variables that have been studied by the authors are dominated by indicators to colleagues who do not understand I am willing to tell about how the use of work tools yag well and true in carrying out all the work we do. 2. Motivation and Performance of employees of PT Batara Titian Kencana Xtrans showed a correlation coefficient of 0.711 which means a strong influence between work morivation variable on employee performance, while the diversity of respondents based on motivation variables that have been studied by the writer dominated by indicators I always try to improve work productivity . 3. In the result of correlation analysis between Organizational Citizenship Behavior (OCB), and Work Motivation to Employee Performance is strong and significant, it is shown figure in table R = 0,736. So it can be concluded that there is a strong influence between OCB variables work motivation together to employee performance. That is, employees can provide the best for companies or organizations, thus will affect both the performance of the employees themselves. Keywords: Organizational Citizenship Behavior and Employee Motivation To EmployeesPerformance

Pengaruh Kompensasi, Kepemimpinan dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT Bukit Makmur Mandiri Utama Hasan Basri; Muhammad Gusvarizon; Putu Tirta Sari Ningsih; Muhammad Habib Abdillah
Ilmu Ekonomi Manajemen dan Akuntansi Vol 3, No 2 (2022): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v3i2.1190

Penelitian ini bertujuan untuk mengetahui adanya pengaruh kompensasi, kepemimpinan dan disiplin kerja terhadap kinerja karyawan pada PT Bukit Makmur Mandiri Utama. Rumusan masalah penelitian ini adalah apakah kompensasi, kepemimpinan dan disiplin kerja berpengaruh signifikan pada kinerja karyawan di PT Bukit Makmur Mandiri Utama. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan korelasional. Penelitian ini dilakukan dengan mencari data primer melalui kuesioner terhadap responden (karyawan PT Bukit Makmur Mandiri Utama). Data penelitian diolah dengan Analisa statistik dengan uji validitas dan reliabilitas, uji asumsi klasik dan analisis regresi linear berganda. Pengujian hipotesis melalui uji t dan uji f. Analisis koefisien determinasi (R2) menggunakan aplikasi SPSS Statistik versi 20. Hasil analisis menunjukkan bahwa untuk hasil uji regresi linear berganda diperoleh persamaan Y= 24,350 + 0,741 X1 + (-0,040) X2 + 0,463 X3. Hasil uji f menunjukan bahwa kompensasi, kepemimpinan dan disiplin kerja secara simultan berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT Bukit Makmur Mandiri Utama dengan presentase sebesar 47,1% dari hasil koefisien determinasi (R2).

Pengaruh Brand Awareness dan Promosi terhadap Keputusan Pembelian Mobil di Carmudi.Co.Id Hasan Basri; Fitriyah Fitriyah; Reni Febrianti
Ilmu Ekonomi Manajemen dan Akuntansi Vol 4, No 1 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i1.1482

Tujuan penelitian ini adalah, untuk mengetahui dan menganalisis pengaruh brand awareness dan promosi secara parsial dan secara serempak terhadap keputusan pembelian mobil di carmudi.co.id area Jakarta. Metode pengolahan data yang digunakan penelitian adalah analisis regresi linier berganda dengan menggunakan program SPSS 24. Sampel yang digunakan dalam penelitian ini sebanyak 60 responden yang diambil dari pelanggan yang melakukan pembelian mobil di carmudi.co.id selama bulan Maret sampai Mei 2018. Data yang diperoleh adalah data primer yang merupakan hasil dari jawaban responden atas kuesioner yang disebarkan. Teknik analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian yang diperoleh, variabel brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian, terbukti nilai t-hitung (11,906) lebih besar dari nilai t-tabel (1,672), variabel promosi berpengaruh positif dan signifikan terhadap keputusan pembelian terbukti nilai t-hitung (3,927) lebih besar dari nilai t-tabel (1,672), dan secara simultan, brand awareness dan promosi berpengaruh signifikan terhadap keputusan pembelian mobil di carmudi.co.id area jakarta dengan nilai F-hitung (319,083) lebih besar dari nilai F-tabel (3,16) dengan presentase sebesar 0,918 (91,8%).

Gen Z Consumer Self Protection Against AI Algorithm Manipulation in E-Commerce Ependi Ependi; Mona Karina; Fery Hernaningsih; Hasan Basri; Archa Erica
APTISI Transactions on Management (ATM) Vol 10 No 3 (2026): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/7mh3jm73

AI integration in e-commerce has significantly impacted consumer decision-making through tailored algorithms. Research Gap However, existing literature heavily focuses on quantitative acceptance models in Western contexts, leaving a significant gap in understanding how emerging market consumers, particularly Generation Z students, actively exercise autonomy against non-transparent AI practices and algorithmic manipulation. This study explores the self-protection strategies of Generation Z consumers in Jakarta navigating AI-driven platforms. Methodology Utilizing a Grounded Theory Approach, data were gathered through in-depth interviews with 11 participants to construct an inductive framework. Review & Theoretical Contribution The research introduces the Theory of Consumer Digital Self-Protection and the Capability-Trust-Context (CTC) Adaptation Model, demonstrating that digital self-protection is an adaptive, multidimensional process driven by cognitive capacity, trust mechanisms, and behavioral control. Practical Implications for HEIs. The findings highlight critical implications for Higher Education Institutions (HEIs) to advance SDG 4 (Quality Education) by integrating critical algorithmic literacy and AI ethics into university curricula, thereby empowering students to maintain decision-making autonomy in an AI-dominated digital economy.

Comparative Analysis of the Financial Performance of Pt Mayora Indah Tbk (Myor) and Pt Indofood Cbp Sukses Makmur Tbk (Icbp) Based on Profitability and Solvency Ratios for the 2021–2024 Period. Rama Gustiawan; Hasan Basri; Susiana Dewi Ratih
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3296

Economic decision-making is generally based on an analysis of the financial performance of companies listed on the Indonesia Stock Exchange, including those in the food and beverage sector. Financial performance is assessed using standard financial ratios. The national economy underwent changes in 2021 during the COVID19 pandemic, then gradually improved in 2022. This picture of the national economy is reflected in the financial performance of companies listed on the Indonesia Stock Exchange. This study aims to analyze the comparison of the financial performance of PT Mayora Indah Tbk (MYOR) and PT Indofood CBP Sukses Makmur Tbk (ICBP) based on profitability and solvency ratios for the 2021–2024 period. The research method used is a quantitative descriptive approach with secondary data in the form of the companies' annual financial reports. The profitability ratios analyzed include Gross Profit Margin, Net Profit Margin, Operating Profit Margin, Return on Assets, and Return on Equity, while the solvency ratios consist of Debt to Asset Ratio and Debt to Equity Ratio. The results show that ICBP has superior and more stable profitability performance than MYOR, especially in terms of profit margin, while MYOR shows better performance in asset utilization efficiency and return on equity. In terms of solvency, both companies are in a healthy financial condition and meet industry standards, with MYOR having a lower level of financial risk. The recommendation from this study is for companies to continue to improve the efficiency of financial management in accordance with their respective characteristics, and for investors to consider their investment objectives when choosing a company.

The Influence of Shopee Live Interactivity, Online Promotions, and Product Quality on Purchase Decisions for MSME Products via Consumer Purchase Intention Galuh Puteri Kinanti; Agustinus Yanuar Budhi Heriyanto; Hasan Basri
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 2 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i2.3614

This study aims to analyze the influence of Shopee Live interactivity, online promotion, and product quality on purchasing decisions through consumer purchase intention in Karangtengah District, Cianjur Regency. This research employed a quantitative approach using a survey method. Data were collected from 240 respondents selected through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The results indicate that Shopee Live interactivity, online promotion, and product quality have a positive and significant effect on purchase intention. Purchase intention also has a positive and significant effect on purchasing decisions. Directly, product quality has a positive and significant effect on purchasing decisions, while Shopee Live interactivity and online promotion do not have a significant effect on purchasing decisions. Furthermore, purchase intention is proven to mediate the influence of Shopee Live interactivity, online promotion, and product quality on purchasing decisions. These findings suggest that consumer purchasing decisions are largely influenced by purchase intention, which is formed through effective interactivity, attractive promotions, and high product quality.

The Influence of Social Media Promotion Service Quality and Product Price on Consumer Purchase Decisions at Optik B. Riski Cianjur through Brand Image as a Mediating Variable Arsy Kirana Salsabila; Hasan Basri; Helena Louise Panggabean
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 2 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i2.3925

This study aims to analyze the effects of service quality, social media promotion, and product price on consumer purchasing decisions at Optik B. Riski Cianjur through brand image as a mediating variable. The study employed a quantitative approach using purposive sampling involving 200 respondents. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS. The findings show that service quality and social media promotion have positive and significant effects on brand image, while product price has no significant effect on brand image. Service quality, social media promotion, product price, and brand image have positive and significant effects on purchasing decisions. Brand image mediates the effects of service quality and social media promotion on purchasing decisions but does not mediate the effect of product price. The R-square values are 0.221 for brand image and 0.382 for purchasing decisions. The study recommends that Optik B. Riski Cianjur prioritize service quality improvement, optimize social media promotion, maintain price suitability with product benefits, and strengthen brand image to improve consumer purchasing decisions.

Trust-Based Consumer Responses to Ai Recommendations: Examining Transparency, Purchase Intention, and Digital Skepticism in E-Commerce Jaka Trio Setiawan; Ependi; Hasan Basri
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 2 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i2.4064

Artificial intelligence (AI) has transformed e-commerce by enabling recommendations. However, AI recommendations do not necessarily lead to purchasing decisions. This study examines the influence of AI Recommendation Transparency on Purchase Intention, with Trust as a mediating mechanism and Digital Skepticism as a moderating condition. A cross-sectional survey was conducted among 168 undergraduate students at Universitas Mohammad Husni Thamrin, Jakarta, who had experience using AI-based recommendations. The relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results show that AI Recommendation Transparency significantly influences Trust (β = 0.705, p < 0.001), while its effect on Purchase Intention is not significant (β = 0.104, p > 0.05). Trust significantly influences Purchase Intention (β = 0.610, p < 0.001), indicating its role in translating transparency into purchasing decisions. Digital Skepticism does not significantly moderate the relationship between AI Recommendation Transparency and Purchase Intention (β = 0.062, p > 0.05), but significantly moderates the relationship between Trust and Purchase Intention (β = 0.149, p < 0.05). These findings indicate that transparency alone is insufficient to generate purchase intention; its value emerges when it builds consumer trust. The study highlights the importance of explainable, credible, and responsible AI systems.

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