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All Journal Jurnal Ilmu Manajemen (JIM) Dinamis : Journal of Islamic Management and Bussiness
Muzayyanah Jabani
Institut Agama Islam Negeri PALOPO
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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APAKAH MODAL SOSIAL DAN KEARIFAN LOKAL MEMPENGARUHI SEMANGAT BERWIRAUSAHA? BUKTI EMPIRIS WIRAUSAHA BUGIS Muhammad Nur Alam; Hamida Hamida; Erwin Erwin; Muzayyanah Jabani
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.998 KB) | DOI: 10.26740/jim.v11n1.p222-230

Abstract

Social capital and local wisdom predicted affecting entrepreneurial spirit on the Bugis people in Indonesia who have the value of local wisdom Warani Na Getteng. This study aims to analyze the impact or influence of the value of the local wisdom of Warani Na Getteng on the entrepreneurial spirit of the Bugis community; analyze the influence of social capital on the entrepreneurial spirit of the Bugis community. This study uses primary data in the form of a questionnaire or questionnaire distributed to 30 respondents using an accidental sampling technique. Using Ordinary Least Square (OLS) regression to determine the effect between variables, the authors found that the value of Warani Na Getteng's local wisdom positively influenced the entrepreneurial spirit. The exact estimation results also found that social capital positively affects the spirit of entrepreneurship. This research implies that this study provides an empirical contribution to the literature on the impact of local wisdom values and social capital on the entrepreneurial spirit. Besides that, the policy recommendation related to the results of this study is that strengthening the values of local wisdom in the community is necessary to increase the spirit of entrepreneurship, especially for people with low incomes.
Marketing Mix Strategy in Increasing Customer Loyalty CV. Elmira Productions Muzayyanah Jabani; Muh. Shadri Kahar Muang; Muhammad Hidayatur Rahman
Dinamis : Journal of Islamic Management and Bussiness Vol 5, No 1 (2022): April
Publisher : Institut Agama Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/dinamis.v5i1.3352

Abstract

This study discusses how the Marketing Mix Strategy in Increasing Customer Loyalty at CV. Elmira Productions. This study aims to determine the marketing strategy implemented by CV Elmira Production through marketing mix and SWOT analysis in increasing consumer loyalty. The subject of this research is the owner of CV Elmira Production. Data collection techniques carried out by researchers were interviews and documentation directly to the business owner. Besides that, there is additional data from reading books and also other sources related to the research title. The data obtained from the results of data collection are then analyzed using SWOT analysis to find out what are the Strengths, Weaknesses, Opportunities, as well as threats from the marketing strategy undertaken by the company. In addition, the results of the SWOT analysis research are shown by the Cartesian diagram calculation results that CV. Elmira Production is in quadrant I, which is aggressive with the implementation of a Growth Oriented Strategy which is a very profitable situation for the company. Where, the company has the power so that it can take advantage of existing opportunities.
Co-Authors Erwin Erwin Erwin Erwin Hamida Hamida Muh. Shadri Kahar Muang Muhammad Hidayatur Rahman Muhammad Nur Alam Muhammad Nur Alam Muhajir Takdir Takdir