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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Jurnal Manajemen Atma Jaya Jurnal Manajemen Teori dan Terapan JMM (Jurnal Masyarakat Mandiri) MABIS: Manajemen dan Bisnis Amalee: Indonesian Journal of Community Research & Engagement AMAR (Andalas Management Review) Journal of Entrepreneurship & Business Jurnal Manajemen
. Indarini
Faculty Of Business And Economics, Universitas Surabaya,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Journal of Entrepreneurship

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The Effect of Personality Traits And Congruity on Customer Satisfaction and Brand Loyalty on Janji Jiwa Coffee in Surabaya Saifullah Saifullah; Dudi Anandya; Indarini Indarini
Journal of Entrepreneurship and Business Vol. 1 No. 2 (2020): Journal of Entrepreneurship and Business (September)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (750.585 KB) | DOI: 10.24123/jeb.v1i2.2974

Abstract

The purpose of this research aims to prove the effect of personality traits and congruity to customer satisfaction and brand loyalty on Janji Jiwa in Surabaya. The type of research used is basic business research with causal objectives and quantitative research approaches. This research uses a purposive sampling approach with the sample is respondents aged 18 years and above and have consumed Samyang instant noodles. Respondents used in this study were 180 people. The analysis in this study is SEM (Structural Equation Modeling) and then processed using SPSS software version 20 for windows and also AMOS version 21.0 for windows used for testing the Measurement Model (Outer Model) and Structural Model (Inner Model). Keywords: personality traits, congruity, customer satisfaction, brand loyalty
Factors affecting the Behavior Intention to Make Purchases Online On E-Commerce Shania Angelina; Dudi Anandya; Indarini Indarini
Journal of Entrepreneurship and Business Vol. 3 No. 1 (2022): Journal of Entrepreneurship and Business (March)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.734 KB) | DOI: 10.24123/jeb.v3i1.4705

Abstract

This study aims to determine and analyze the factors that influence behavioral intentions to make purchases online with the object of research e-commerce. The focus of this research are performance expectancy, effort expectancy, social influence, anxiety, personal innovativeness, and behavioral intention to purchase online. Sources of data obtained by distributing online questionnaires. Data were collected through questionnaires distributed to 398 respondents an then analyzed using path analysis and MGA (Multigroup Analysis) with SPSS (Statistical Package for Social Sciences) and SmartPLS 3.0 software. The results showed that performance expectancy, effort expectancy, social influence, and personal innovativeness had a positive and significant influence on behavioral intention to purchase online for the entire group, but there was no difference in the effect between the two gender groups. On the other hand, anxiety has a negative and significant influence on behavioral intention to purchase online in both gender groups and has a significant difference in influence which is dominated by the female group compared to the male group.
Co-Authors Agnes Ayu Wagiri Alexander Jonathan Alfian Hendra Krisnawan Andhy Setyawan, Andhy Angela Stephani Annisa Dieni Eka P. Christina R. Honantha Cyntya Kusuma Wardani Cyntya Kusuma Wardani Darwis Saputra Laurianto Dian Ambarwati Dion Heggie Hartanto Dudi Anandya Endang Ernawati Endang Ernawati Erviana, Ing Gavindra, Geraldus Grady Hermanus, Archie Edrick Irena Sastaviyana Juniati Juniati Karina Farah Saraswati Karina Permatasari Khaulah Al-Khansaa Krisnawan, Alfian Hendra Maharani Nur Kartikasari Margaretha Maria Sulayman Margaretha Maria Sulayman Melliyana Melliyana Mila Soraya Mila Soraya, Mila Monica Engelica Wewengkang RahardjaHonantha, Christina Redina Isnu Putri Rendy Wahyu Saputra Rida Yusfriska Saifullah Saifullah Setiawan, Vendra Shania Angelina Silvia Margaretha Silvia Margaretha Siti Rahayu Slamet Riyadi Tresiane Tresiane Vendra Setiawan Victoria Detra Johannes Wina Christina