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All Journal Jurnal Bisnis Perikanan Jurnal Sosial Ekonomi Perikanan Journal of Fish Health Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial
Desy Sriwulan
Department Of Fisheries Agribusiness, Faculty Of Fisheries And Marine Sciences, Halu Oleo University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science

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PEMASARAN ABON IKAN DI KOTA KENDARI PROPINSI SULAWESI TENGGARA Roslindah Daeng Siang; Desy Sriwulan; Risfandi Risfandi
Jurnal Bisnis Perikanan (Journal of Fishery Business) Vol 4, No 2: OKTOBER 2017 : JURNAL BISNIS PERIKANAN
Publisher : Program Studi Agrobisnis Perikanan, Fakultas Perikanan dan Ilmu Kelautan, UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.313 KB)

Abstract

The purpose of this research is to identify marketing problems, analyze the marketing pattern, and to find out the market map and the direction of the marketing target of abon ikan. This research was conducted by survey method. Methods of collecting data by direct observation and in-depth interviews. The research respondents were producers, traders and consumers of shredded fish products, which were selected by purposive sampling. Data analysis with descriptive methods, using qualitative analysis, namely tracking marketing channels, and market mapping. The results of the study show that the main problem of marketing abon ikan is the availability of raw materials that are not continuous, low production technology, low business capital, production houses do not meet standards, incomplete business licensing, product certificates, training and development of quality human resources are still lacking and the availability of clean water. There are three types of marketing channel patterns, namely from producers to consumers, from producers to the center of Kendari then to consumers, and from producers to traders in Surabaya. Processing businesses cannot yet produce sustainably, the market area is only limited in Kendari City and the surrounding districts in Southeast Sulawesi, so there is still a need to develop a broader market development strategy
KAJIAN EFISIENSI SALURAN PEMASARAN IKAN TERI KERING DI DESA TERAPUNG KECAMATAN MAWASANGKA INDUK KABUPATEN BUTON TENGAH Muhammad Sutrisno; Nurdiana A; Wa Ode Piliana; Irdam Riani; Desy Sriwulan
Jurnal Bisnis Perikanan (Journal of Fishery Business) Vol 6, No 1: APRIL 2022 : JURNAL BISNIS PERIKANAN
Publisher : Program Studi Agrobisnis Perikanan, Fakultas Perikanan dan Ilmu Kelautan, UHO

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Abstract

Penelitian ini di laksanakan di Desa Terapung Kecamatan Mawasangka Induk Kabupaten Buton Tengah terhadap nelayan penangkap ikan teri pada Bulan Februari 2021. Tujuan penelitian ini adalah mengkaji pola saluran pemasaran ikan teri kering hasil tangkapan nelayan, jumlah margin, farmer share, dan efisiensi pemasaran. Data yang di kumpulkan berupa data primer dan data sekunder dengan metode wawancara dan dokumentasi selanjutnya di analisis dengan cara deskriptif dengan pendekatan kuantitatif. Hasil penelitian menunjukan bahwa pola saluran pemasaran ikan teri kering di Desa Terapung ada 3, yaitu Pola saluran pemasaran I dari nelayan ke konsumen. Pola saluran II dari nelayan ke pengumpul kemudian ke konsumen.  Serta pola saluran pemasaran III dari nelayan ke pengumpul kemudian ke perusahaan. Saluran Pemasaran I Jumlah margin Rp. 0, Farmer share 100% dan keuntungan Rp.0. Pola pemasaran II Jumlah margin Rp.10.000, Farmer share 60% dan keuntungan Rp.9.880. Pola pemasaran III jumlah margin Rp.19.500, Farmer share 56 % dan keuntungan Rp.17.650 Pola Saluran I,II dan II tergolong efisien karena memiliki farmer share lebih dari 50% yaitu 100%, 60% dan 56%.   Kata Kunci : Pola pemasaran, farmer share dan efisiensi
KAJIAN BISNIS ALAT TANGKAP BAGAN APUNG DI PERAIRAN PULAU KATELA KABUPATEN MUNA BARAT Ramadhan Dafis; Onu La Ola; Akhmad Mansyur; R. Ruslaini; Sarini Yusuf; Desy Sriwulan
Jurnal Sosial Ekonomi Perikanan Vol 7, No 4: NOVEMBER 2022: JURNAL SOSIAL EKONOMI PERIKANAN
Publisher : UNIVERSITAS HALU OLEO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v7i4.1392

Abstract

Penelitian ini bertujuan untuk mengkaji harga pokok produksi dan keuntungan usaha bagan apung di Desa Katela Kecamatan Tiworo Kepulauan Kabupaten Muna Barat. Penelitian ini dilaksanakan pada bulan Januari 2021. Pemilihan lokasi ditentukan secara sengaja (purposive) menggunakan metode teknik sampel acak sederhana sehingga dipilih 45 orang sampel nelayan bagan apung dari 85 orang populasi nelayan bagan apung. Data primer diperoleh dari nelayan bagan apung dengan cara observasi dan wawancara secara langsung menggunakan kusioner. Data primer yang dikumpulkan antara lain umur, pendidikan, pengalaman usaha, biaya penangkapan, jumlah produksi dan harga pasar, sedangkan data sekunder di peroleh dari badan pusat statistic Kecamatan Tiworo Kepulauan terdiri dari jumlah penduduk, letak geografis, batas wilayah, keadaan iklim dan data lainnya yang berkaitan dengan penelitian ini. Data yang diperoleh di analisis menggunakan rumus total biaya, harga pokok produksi, dan keuntungan. Hasil analisis menunjukan bahwa: (1) harga pokok produksi dalam bisnis komoditas usaha bagan apung yang terendah sebesar Rp5.440/kg, dan tertinggi sebesar Rp10.216/kg. (2) keuntungan dalam bisnis komoditas usaha bagan apung yang terendah sebesar Rp3.145.836/bulan, dan tertinggi sebesar Rp4.729.329/bulan, dengan rata–rata Rp3.967.405/bulan. Pendapatan nelayan bagan apung di Desa Katela dikategorikan memiliki pendapatan sangat tinggi sehingga sangat penting untuk dipertahankan agar tercipta kesejahteraan nelayan.Kata Kunci: Nelayan; Bagan Apung;  Produksi;  Keuntungan
ANALISIS UJI BEDA PENDAPATAN NELAYAN PURSE SEINE BERDASARKAN UKURAN KAPAL DI TEMPAT PELELANGAN IKAN SODOHOA KOTA KENDARI Andi Wahid; N. Nurdiana A; Wa Ode Piliana; La Onu La Ola; Roslindah Daeng Siang; Syamsul Kamri; Desy Sriwulan
Jurnal Sosial Ekonomi Perikanan Vol 7, No 4: NOVEMBER 2022: JURNAL SOSIAL EKONOMI PERIKANAN
Publisher : UNIVERSITAS HALU OLEO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsep.v7i4.19669

Abstract

Penelitian ini bertujuan untuk mengetahui perbandingan pendapatan nelayan purse seine berdasarkan ukuran kapal di Pelabuhan Pelelangan Ikan Sodohoa Kecamatan Kendari Barat Kota Kendari. Penelitian ini dilaksanakan pada bulan November - Desember tahun 2020. Metode dalam penelitian ini adalah metode sampling fraction per cluster dengan jumlah sampel sebanyak 10 orang yang menggunakan kapal di atas 30GT dan 10 orang yang menggunakan kapal di bawah 30GT. Data diperoleh melalui wawancara dengan menggunakan koesioner. Data yang diperoleh dianalisis menggunakan rumus total biaya, penerimaan, keuntungan dan uji-t untuk mengetahui perbandingan pendapatan nelayan purse seine . Dari hasil analisis diketahui bahwa keuntungan nelayan purse seine yang menggunakan kapal di bawah 30GT adalah sebesar Rp20.175.778/trip dan keuntungan nelayan purse seine yang menggunakan kapal di atas 30GT adalah sebesar Rp24.125.541/trip. Berdasarkan hasil analisis diketahui tingkat perbedaan pendapatan nelayan purse seine yang menggunakan kapal di atas 30GT dan di bawah 30GT adalah sebesar Rp3.949.763/trip. Berdasarkan analisis uji-t yang menggunakan SPSS diketahui nilai signifikasi adalah sebesar 0,331 dan lebih besar dari 0,05 berarti H0 diterima, artinya ada perbedaan keuntungan antara nelayan purse seine berdasarkan ukuran di Pelabuhan Pelelangan Ikan Sodoha Kota Kendari.Kata Kunci: Total Biaya, Penerimaan, Keuntungan, Uji-t
The Influence of Government Assistance in Increasing the Income of Small-Scale Fishery Product Processing Business in Kendari City Satria Anis Gumelar; Roslindah Daeng Siang; Sarini Yusuf; Rosmawati; Desy Sriwulan
Journal of Fish Health Vol. 6 No. 1 (2026): Journal of Fish Health
Publisher : Aquaculture Department, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jfh.v6i1.8592

Abstract

The objective of this study was to identify and analyze the impact of financial capital assistance, technological assistance and business development assistance of government on small-scale fishery product processing income in Kendari City. Determining the sample using the purposive sampling method from 81 populations of small-scale fishery product processing business actors, it was determined that there were 8 business actors who received financial capital assistance, 10 business actors who received technological assistance and 12 business actors who received business development assistance. The data collection methods used in this experiment were questionnaires and interviews. Data analysis used multiple linear regression analysis. The results found that (1) financial capital assistance, technological assistance and business development assistance had a positive and significant effect on income levels, (2) financial capital assistance had a positive and significant effect on income levels, (3) technological assistance had a positive and significant effect on income level, and (4) business development assistance had a positive and significant effect on income level. Financial capital and technological assistance must be accompanied by coaching and mentoring, for business development and sustainability.
Enhancing Msmes Customer Loyalty Through Social Media Marketing, Electronic Word Of Mouth, And Trust Moderation Desy Sriwulan
Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Vol. 3 No. 3 (2025): Vol. 3 No. 3 (2025): Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Volume 3 Nom
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pchukumsosial.v3i3.204

Abstract

This study aims to analyze the influence of social media marketing on customer loyalty with the role of electronic word of mouth as the main influence channel, as well as test trust as a moderation variable in strengthening the influence of electronic word of mouth on customer loyalty in the context of MSMEs in Kendari City. The study uses an explanatory quantitative approach with Structural Equation Modeling analysis based on Partial Least Squares. The respondents are active customers of MSMEs in Kendari City as many as 185 people. Data processing was carried out using SmartPLS to evaluate the measurement model through validity and reliability tests, then tested the structural model to assess the strength and significance of the influence between variables. The test results show that trust does not have a significant effect directly on customer loyalty. On the other hand, social media marketing has a positive and significant effect on customer loyalty and has a very strong and significant influence on electronic word of mouth. Electronic word of mouth also has a positive and significant effect on customer loyalty. In addition, trust has been shown to significantly moderate the relationship between electronic word of mouth and customer loyalty, so that the impact of electronic word of mouth becomes stronger when the level of customer trust is higher. This finding confirms that the strategy of increasing MSME customer loyalty needs to prioritize strengthening the quality of social media marketing to encourage positive electronic word of mouth, as well as building trust so that the influence of customer communication is more optimal in forming loyalty.
Co-Authors Akhmad Mansyur Andi Wahid Irdam Riani, Irdam Kamri, Syamsul Muhammad Sutrisno Nurdiana A Nurdiana A Onu La Ola Piliana, Wa Ode Ramadhan Dafis Risfandi Roslindah Daeng Siang Roslindah Daeng Siang Rosmawati Ruslaini Ruslaini Sarini Yusuf Satria Anis Gumelar