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All Journal JURNAL ILMU EKONOMI & SOSIAL
Putri Inggrid Maria Risamasu
Universitas Musamus
Economics, Econometrics & Finance

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PENGARUH HUBUNGAN PEMASARAN KEWIRAUSAHAAN, KECEPATAN INOVASI, DAN KEUNGGULAN POSISI UNTUK PENINGKATAN KINERJA PEMASARAN Irfan Wildzan Muafa; Putri Inggrid Maria Risamasu
EKONOMI & SOSIAL Vol 9 No 2 (2018): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v9i2.1865

Abstract

The research this time aims to examine the effect of Entrepreneurship Marketing on the Marketing Performance of a food and beverage SME through the Speed of Innovation variable and also through the variable Excellence of the position of an SME. The research carried out 150 samples of food and beverage SMEs in Semarang , Central Java from a population of 1488 food and beverage SMEs. This study uses descriptive quantitative research methods. This study found that entrepreneurial marketing has a positive influence on the innovation speed and also has a positive influence on position advantage. And the superiority of the position advantage has a positive influence on marketing performance. So that it can be concluded that entrepreneurship marketing can affect marketing performance through variable speed of innovation and also position superiority
Analisis Jiwa Kewirausahaan Masyarakat Marind Di Pesisir Pantai Lampu Satu Merauke Maria Kaok; Putri Inggrid Maria Risamasu
EKONOMI & SOSIAL Vol 13 No 1 (2022): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the entrepreneurial spirit of the Marind community on the Lampu Satu coast of Merauke. The focus of this research is to measure the level of entrepreneurial spirit possessed by the Marind community, which is the population of this study, the entire Marind community on the coast of Lampu Satu Merauke. This research is a quantitative research with sampling technique using simple random sampling as many as 30 people at random. The method of data collection was carried out by observation, interviews, documentation and questionnaires then after the data was collected it was continued with data analysis using descriptive statistical analysis with validity and reliability tests using SPSS 22. The results of research on 30 respondents showed that r count > r table. The validity test was carried out using SPSS with 22 being declared valid for all questions and the reliability test results were declared reliable because the Cronbach alpha value 0.60 was 0.956. For respondents' level of achievement of 5 indicators above the average of 80%. There is a need for further government intervention in training and socializing the importance of entrepreneurship by seeing the potential possessed by the Marind community to provide change and input for long-term survival to meet their daily economic needs.
Co-Authors Irfan Wildzan Muafa Maria Kaok