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All Journal Gadjah Mada Journal of Psychology Jurnal Psikologi Universitas Gadjah Mada
Lila Meutia Iskandar
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Penyesalan Pasca Pembelian Ditinjau dari Big Five Personality Iskandar, Lila Meutia; Zulkarnain, -
Jurnal Psikologi Vol 40, No 1 (2013)
Publisher : Faculty of Psychology, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.389 KB) | DOI: 10.22146/jpsi.7068

Abstract

The purpose of this study is to determine relationship between big five personality dimensions and post purchase regret. The study was done cross sectionally and involving 207 students of University “X” at Sumatera Utara. Data was collected through Big Five Inventory (BFI) and Post Purchase Consumer Regret (PPCR) scales. Data was analyzed using Pearson correlation and multiple regressions. The result shows that there is a significant correlation between big five personality and post purchase regret (r=0.374, p
Penyesalan Pasca Pembelian Ditinjau dari Big Five Personality Lila Meutia Iskandar; - Zulkarnain
Jurnal Psikologi Vol 40, No 1 (2013)
Publisher : Faculty of Psychology, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.389 KB) | DOI: 10.22146/jpsi.7068

Abstract

The purpose of this study is to determine relationship between big five personality dimensions and post purchase regret. The study was done cross sectionally and involving 207 students of University “X” at Sumatera Utara. Data was collected through Big Five Inventory (BFI) and Post Purchase Consumer Regret (PPCR) scales. Data was analyzed using Pearson correlation and multiple regressions. The result shows that there is a significant correlation between big five personality and post purchase regret (r=0.374, p
Co-Authors - Zulkarnain