Jurnal Psikologi Universitas Gadjah Mada
Vol 40, No 1 (2013)

Penyesalan Pasca Pembelian Ditinjau dari Big Five Personality

Lila Meutia Iskandar (Unknown)
- Zulkarnain (Unknown)

Article Info

Publish Date
27 Jun 2013

Abstract

The purpose of this study is to determine relationship between big five personality dimensions and post purchase regret. The study was done cross sectionally and involving 207 students of University “X” at Sumatera Utara. Data was collected through Big Five Inventory (BFI) and Post Purchase Consumer Regret (PPCR) scales. Data was analyzed using Pearson correlation and multiple regressions. The result shows that there is a significant correlation between big five personality and post purchase regret (r=0.374, p

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Journal Info
Jurnal Psikologi Universitas Gadjah Mada
Website

Abbrev

jpsi

Publisher

Universitas Gadjah Mada

Subject

Education Public Health Social Sciences

Description

Jurnal Psikologi (jpsi) is an open-access journal, dedicated to the wide dissemination of novel and innovative empirical research in various aspects of psychology, with a particular interest – the development of psychology and behavioral sciences in the world. Jurnal Psikologi invites manuscripts ...