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All Journal Jurnal Public Relations (J-PR) Jurnal Spektrum Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Sa’diyah El Adawiyah
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Marketing Public Relations terhadap Citra Perusahaan Erigo Shafwa Gheitsa Zabadiya; Sa’diyah El Adawiyah
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1448

Abstract

Marketing Public Relations is a communication tool that is useful for promoting the advantages of each company's products to increase public trust. Another impact of marketing public relations is creating a positive impression on the public, including towards the Erigo Company. The purpose of this study is to measure the influence of Marketing Public Relations activities on the image of the Erigo company. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed online to 75 respondents. The theories used in this study are the Public Relations theory by Edward R. Bernays and the corporate image theory by Kotler and Keller. The results of the analysis show that Marketing Public Relations has a significant influence on the image of the Erigo company, with a contribution of 65.1% and a correlation coefficient value of 0.812, which is included in the very strong category. It can be concluded that Marketing Public Relations carried out by Erigo effectively supports the formation of the company's image among young consumers.
Dinamika Komunikasi Antar Budaya Dalam Mengatasi Culture Shock Pada Mahasiswa Rantau Di Universitas Muhammadiyah Jakarta Fardien, Anindia; Khaeran, Dian Khaeran; Muhammad Cahya Panca Wijaya; Sa’diyah El Adawiyah; Tria Patrianti
Jurnal Public Relations (J-PR) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i2.11114

Abstract

Penelitian ini bertujuan untuk mengetahui dinamika komunikasi mahasiswa rantau dalam menghadapi culture shock ketika beradaptasi di Jakarta. Kajian ini dilatarbelakangi oleh perbedaan budaya, bahasa, dan lingkungan sosial antara daerah asal mahasiswa dengan kehidupan perkotaan Jakarta yang lebih cepat, padat, dan beragam. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus melalui wawancara mendalam terhadap tiga informan yang berasal dari daerah berbeda. Hasil penelitian menunjukkan bahwa mahasiswa rantau mengalami culture shock dalam bentuk yang variatif, meliputi kendala bahasa dan logat, perbedaan gaya komunikasi yang cenderung lebih blak-blakan, keterkejutan terhadap lingkungan fisik seperti kemacetan dan ritme hidup kota, serta perbedaan pola interaksi sosial dan kebiasaan sehari-hari. Perbedaan tersebut memengaruhi cara mahasiswa berkomunikasi dan membangun relasi dalam lingkungan baru. Proses adaptasi mahasiswa rantau berlangsung melalui komunikasi yang aktif, baik melalui observasi, percakapan, maupun interaksi dengan teman dan keluarga yang tinggal di Jakarta. Dukungan sosial terbukti menjadi faktor penting yang membantu mahasiswa mengelola tekanan psikologis dan memahami norma-norma budaya lokal. Selain itu, kemampuan kesadaran diri (self-awareness) dan sikap terbuka terhadap keberagaman menjadi penentu keberhasilan adaptasi. Penelitian ini menyimpulkan bahwa komunikasi memiliki peran sentral dalam membantu mahasiswa rantau menghadapi culture shock dan menyesuaikan diri dengan budaya Jakarta. Adaptasi yang berhasil bukan hanya ditandai oleh kemampuan mengikuti pola hidup baru, tetapi juga oleh terbentuknya sikap menghargai perbedaan, meningkatnya kepercayaan diri, serta berkembangnya identitas budaya yang lebih fleksibel dan matang.
Pengaruh Komunikasi Krisis Kasus Overclaim Kandungan Produk Skincare terhadap Citra Elsheskin Raysa Nahtania; Sa’diyah El Adawiyah
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 1 (2026): Februari: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i1.1539

Abstract

Elsheskin is a local skincare brand from Yogyakarta, which is under the auspices of PT Elshe Estetika Nusantara. In October 2024, it was circulated that Elsheskin had overclaimed the content of skincare products, because the retinol content in Elsheskin's retinol rejuvenating night serum product was proven to be inconsistent with laboratory test results. This overclaim case has damaged Elsheskin's image. The purpose of this study is to measure Elsheskin's crisis communication in dealing with the case of overclaiming the content of skincare products, Elsheskin's image after conducting crisis communication and how much influence the crisis communication of the case of overclaiming the content of skincare products has on Elsheskin's image. The theory used is the crisis communication theory (Coombs, 2019) which consists of the pre-crisis stage, the crisis event stage and the post-crisis stage. This study also uses the Image theory (Boulding, 2007) which consists of knowledge, feelings, values ​​and beliefs. The method used in this study is a quantitative approach with a survey method and a simple random sampling technique by distributing paper questionnaires to 80 respondents selected according to the characteristics of the study. From the results of calculations and data processing using the SPSS 25 application, namely: a) Elsheskin has carried out crisis communication well in accordance with crisis communication theory. b) Elsheskin has succeeded in restoring its image due to the overclaim case. c) There is an influence of crisis communication in the case of overclaiming skincare product content on Elsheskin's image of 59.2%.
Komunikasi Bisnis Berkeadilan Gender di Perusahaan BUMN Aida Maslamah; Sa’diyah El Adawiyah
Jurnal Spektrum Komunikasi Vol 14 No 1 (2026): Jurnal Spektrum Komunikasi : March 2026 [On Progress]
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, corporate leadership positions are predominantly held by men, accounting for 69.37%, compared to 30.63% occupied by women (BPS, 2020). This study examines the experiences of a female leader in a state-owned enterprise (SOE) who has struggled to overcome glass ceiling barriers and develop gender-equitable communication throughout her career.This research employs a qualitative approach, using a case study method to model the communicator role of a female corporate director in an SOE. Data collection methods include observations, in-depth interviews, and document analysis. The analysis and presentation of findings are guided by two theoretical frameworks: Tubbs and Moss’s Communication Style Theory and Marilyn Loden’s Gender Communication and Glass Ceiling Theory. This study examines the glass ceiling barriers experienced by Lies Permana Lestari in her career within a state-owned enterprise (SOE). Findings indicate three major obstacles: gender-biased promotion discrimination, stereotypes that women are unfit to lead in the male-dominated transportation sector, and communication challenges linked to domestic roles. These barriers highlight how SOE business communication practices remain shaped by masculine norms that constrain gender equality. To address these challenges, Lies employed dynamic and egalitarian communication styles. These approaches proved effective not only for her personal advancement but also for transforming organizational communication patterns. Specifically, she encouraged participatory meetings, facilitated equal dialogue between male and female employees, and prioritized collaboration over rigid hierarchy. By doing so, Lies not only overcame the glass ceiling but also contributed to fostering a more gender-equitable communication culture in the SOE. This case underscores the potential of communication strategies to challenge structural and cultural barriers in organizational settings.
Co-Authors Aida Maslamah Fardien, Anindia Khaeran, Dian Khaeran Muhammad Cahya Panca Wijaya Raysa Nahtania Shafwa Gheitsa Zabadiya Tria Patrianti