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All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Raysa Nahtania
Unknown Affiliation
Computer Science & IT Electrical & Electronics Engineering Social Sciences

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Personal Branding Ridwan Kamil Melalui Media Sosial Instagram Pasca Menjabat Sebagai Gubernur Jawa Barat Qurotul Putri Riyadi; Raysa Nahtania; Hafsya Nur Abida; Tria Patrianti
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 4 No. 1 (2024): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v4i1.772

Abstract

Social media has a role in building relationships with each other, both through interaction and spreading information so that it can be known by many people. Indonesian political actors took advantage of this moment to build and create their self-image, one of whom was Ridwan Kamil or who is often called Kang Emil. He uses his Instagram social media @ridwankamil to build his image as a form of closeness to society. The image displayed by Ridwan Kamil is very diverse. The aim of this research is to find out Ridwan Kamil's personal branding on Instagram social media after he served as governor of West Java. The theory used in this research is the theory of the Eight Laws of Personal Branding by Peter F. Montoya. The method used is descriptive qualitative and data collection techniques by means of online observation on Instagram posts @ridwankamil and literature studies in the form of books, journals, theses, articles and websites related to this research. The results of this research are that the personal branding carried out by Ridwan Kamil in using Instagram social media is running according to his strategy, namely by uploading interesting photos or videos, and in the uploads there is a message that he wants to convey to his citizens which is packaged in a unique, different and funny way.
Pengaruh Komunikasi Krisis Kasus Overclaim Kandungan Produk Skincare terhadap Citra Elsheskin Raysa Nahtania; Sa’diyah El Adawiyah
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 3 No. 1 (2026): Februari: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v3i1.1539

Abstract

Elsheskin is a local skincare brand from Yogyakarta, which is under the auspices of PT Elshe Estetika Nusantara. In October 2024, it was circulated that Elsheskin had overclaimed the content of skincare products, because the retinol content in Elsheskin's retinol rejuvenating night serum product was proven to be inconsistent with laboratory test results. This overclaim case has damaged Elsheskin's image. The purpose of this study is to measure Elsheskin's crisis communication in dealing with the case of overclaiming the content of skincare products, Elsheskin's image after conducting crisis communication and how much influence the crisis communication of the case of overclaiming the content of skincare products has on Elsheskin's image. The theory used is the crisis communication theory (Coombs, 2019) which consists of the pre-crisis stage, the crisis event stage and the post-crisis stage. This study also uses the Image theory (Boulding, 2007) which consists of knowledge, feelings, values ​​and beliefs. The method used in this study is a quantitative approach with a survey method and a simple random sampling technique by distributing paper questionnaires to 80 respondents selected according to the characteristics of the study. From the results of calculations and data processing using the SPSS 25 application, namely: a) Elsheskin has carried out crisis communication well in accordance with crisis communication theory. b) Elsheskin has succeeded in restoring its image due to the overclaim case. c) There is an influence of crisis communication in the case of overclaiming skincare product content on Elsheskin's image of 59.2%.
Co-Authors Hafsya Nur Abida Qurotul Putri Riyadi Sa’diyah El Adawiyah Tria Patrianti