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All Journal Jurnal Konseling dan Pendidikan Jurnal Public Relations (J-PR) Student Research Journal Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Budi Pekerti Agama Islam Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Riset Multidisiplin Edukasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Tria Patrianti
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Persepsi Peserta Program Pertukaran Mahasiswa Merdeka tentang Citra Kampus yang Multikultural : Studi Deskriptif Kualitatif di Universitas Muhammadiyah Malang Nailah Azizah Firdausi; Tria Patrianti
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 1 No. 4 (2024): November : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v1i4.382

Abstract

Multicultural campuses are growing in awareness of the importance of diversity in the higher education experience. Through the independent student exchange program, unity in diversity is strengthened. It is important for Universitas Muhammadiyah Malang to maintain its image as a multicultural campus. This study aims to examine the perceptions of independent student exchange program participants about the image of a multicultural campus. This research uses the theory of Image and Perception. Data analysis was carried out with descriptive qualitative. The results of this study, First, Selection, the Independent Student Exchange Program is considered very good by participants because it provides many benefits. They gained valuable memories, such as meeting new friends, learning new cultures, and gaining valuable practicum experience. Second, Organization, the Merdeka Student Exchange Program at Universitas Muhammadiyah Malang provides students with the opportunity to learn outside the classroom with education from destination universities. Participants experience differences in character and accent from other students, highlighting the importance of communicating well in a multicultural campus environment. Third, Interpretation, the Merdeka Student Exchange Program reflects students' drive for self-development and exploration of potential and encourages understanding of the diversity of ethnicity, nation, culture, race, and religion.
Peran Lembaga Al-Islam Kemuhammadiyahan Dalam Mengkomunikasikan Citra Kampus Islami Khansa Alifatun Nabila; Putri Vania Iftatunnisa; Anggita Candra Adnaneswari; Ainun Nusharatillah Al Falah; Tria Patrianti
Jurnal Budi Pekerti Agama Islam Vol. 2 No. 1 (2024): February : Jurnal Budi Pekerti Agama Islam
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbpai.v2i1.45

Abstract

Al-Islam Kemuhammadiyahan (AIK) serves as a platform for students at the University of Muhammadiyah Jakarta to learn about Kemuhammadiyahan and religious practices. In its implementation, the AIK institution also serves as a medium to instill the values of an Islamic campus, as stipulated in the Rector's Decree no. 446/R-UMJ/VII/2023 regarding the application of the AIK Curriculum and Islamic Campus. The AIK institution also provides a space for students at the University of Muhammadiyah Jakarta to submit their memorization, which is a requirement for their thesis defense. However, in its implementation, some students encounter challenges in submitting their memorization, both due to internal and external factors. This research aims to examine the image of the Al-Islam Kemuhammadiyahan institution for students at the Faculty of Social and Political Sciences (FISIP) UMJ and to analyze the role of this institution in communicating UMJ's positive image as an Islamic campus. This research employs a qualitative research method with a descriptive approach. The data collection techniques used include interviews as well as gathering secondary and primary data. The findings of this research reveal that AIK plays.
Optimalisasi Digital Public Relations Dalam Meningkatkan Citra Pasar Digital UMKM: Studi Deskriptif Kualitatif di Divisi Social Media dan Digital Marketing PaDi UMKM Jakarta Shifa Nurfitri Aulia Isti; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 4 (2025): Agustus: Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i4.1242

Abstract

PaDi UMKM is a limited liability company (PT) and is classified as a closed PT. PT PaDi UMKM was established in 2020. The purpose of this study is to determine the optimization of digital public relations in improving image. The theories used in this study are digital public relations theory and image theory. This research approach uses a descriptive qualitative method, with primary data collection techniques in the form of interviews with three informants and an expert, and secondary data in the form of documentation, both data and images. The results of the study indicate that the optimization of digital public relations by PaDi UMKM plays an important role in improving brand image. Referring to Clea Bourne's theory, PaDi UMKM utilizes digital tools such as blogs, articles, and social media for one-way and two-way communication. This strategy is supported by media monitoring that includes content planning, trend utilization, and sentiment analysis to understand public opinion. The success of building a positive image is supported by attractive visual content, inspirational storytelling, and active interaction with the audience, as well as collaboration with the Ministry of State-Owned Enterprises that strengthens credibility. Challenges in the form of user complaints about the application system are handled through fast responses and responsive customer service. With a solution-oriented approach, appropriate education, and the use of digital platforms, optimizing digital public relations not only increases positive public perception but also strengthens customer loyalty, making PaDi UMKM a reliable B2B marketplace.
IMPLEMENTASI DIGITAL PUBLIC RELATIONS MELALUI MEDIA SOSIAL TIKTOK @INFOBANKOFFICIAL DALAM MEMPERKUAT BRAND IMAGE PT INFOBANK MEDIA GROUP Muhammad Mahesa Rizieq Akbar; Tria Patrianti
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1084

Abstract

This research aims to analyze the implementation of Digital Public Relations (Digital PR) conducted by PT Infobank Media Group through its official TikTok account, @InfobankOfficial, in strengthening its brand image as a credible, educational, and adaptive financial media institution in the era of digital communication. The phenomenon stems from the shifting information consumption patterns of the younger generation, who are increasingly active on short-form video platforms such as TikTok. This study employs a qualitative descriptive case study method. Data were collected through in-depth interviews with three key informants (Business Development Manager, Social Media Specialist, and Assistant Manager of Infobank), two external triangulators, and direct observation of @InfobankOfficial TikTok content. Data were analyzed through stages of reduction, presentation, and conclusion drawing. The findings reveal that Infobank implements a Digital PR strategy by utilizing TikTok’s features—short videos, viral sounds, educational captions, and interactive tools—to deliver financial literacy messages in an engaging and easily digestible way. The use of two-way communication and adaptation to social media trends proved effective in increasing user engagement and strengthening the public perception of Infobank’s brand image as a modern, professional, and responsive financial media institution. This study highlights the importance of integrating creative content with educational value in Digital PR strategies to build a positive reputation and sustain audience trust in the digital communication era.
Peran Public Relations Dalam Mempertahankan Citra Perusahaan Go To Pasca Merger Carolina Fernanda Diaz Aprianto; Fina Malika Azmi; Rara Salsabila; Tria Patrianti
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i1.1000

Abstract

The company merger between Gojek and Tokopedia, which has been carried out since 2021, aims to unite two different company ecosystems into a single entity with a wider reach. Therefore, the existence of Public Relations is needed in maintaining the image of the two companies that have become one. This study aims to determine the role of Public Relations in maintaining GoTo's corporate image after the merger. The theory used in this research is the theory of Dozier and Broom regarding the role of Public Relations in maintaining the company's image, including (1) expert preciber communication, (2) problem solving process facilitator, (3) communication facilitator and (4) technician. The method used in this research is descriptive qualitative method with data collection techniques through literature search, company documents, media monitoring, and observation. The results showed that with the role of Public Relations as a problem solving process facilitator and communication facilitator, the GoTo Company can handle issues regarding the policy of reducing incentives and employee layoffs quite well, so that GoTo's image can still be maintained
One river, one planning, and one integrated management policy for flood-free Salam, Rahmat; Izzatusolekha; Tria Patrianti; Muhammad Iqbal; Fithria Sari Andalas; Ardan Syukur
Jurnal Konseling dan Pendidikan Vol. 13 No. 3 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1168800

Abstract

Greater Jakarta, a densely populated metropolitan area, continues to face persistent and complex flooding challenges. Despite flood control efforts in the environmental sector, these initiatives remain fragmented and lack integration. This research aims to integrate river management policies to reduce flood risks in Greater Jakarta, a critical economic region. By developing a cohesive approach, the study seeks to formulate effective mitigation strategies focused on sustainable river management planning, enhanced coordination among stakeholders, and the development of adaptive flood management solutions. The research proposes an innovative model for integrated flood management under the concept of "One River, One Planning, One Integrated Management," which addresses the fragmentation of river management through a holistic approach. This model incorporates key aspects such as groundwater resources, sanitation, and agricultural irrigation. The study employs an Explanatory Sequential Design methodology, integrating quantitative and qualitative data analysis in two stages. In the first stage, quantitative data were collected through surveys with 350 respondents from seven areas in Greater Jakarta, representing diverse community demographics. In the second stage, qualitative data were gathered through interviews with seven heads of the Environmental Agency (DLH) across these regions, as well as group discussions with 25 representatives from government, academia, and Watershed Forums. The research utilizes multiple indicators to assess the effectiveness of the proposed policy model, including technical infrastructure, stakeholder coordination, and community participation. The findings suggest that integrated flood management strategies can enhance collaboration among stakeholders, improve flood mitigation practices, and strengthen the capacity of the River Authority Agency (BOS) in Greater Jakarta. Statistical results and qualitative insights from the study highlight the potential for policy innovation, particularly in fostering inter-agency collaboration. The research’s main outputs include a Sinta 2 Journal article, policy briefs, intellectual property rights (IPR), and proposals to the government for strengthening flood management frameworks. The study demonstrates practical contributions to flood management, providing actionable insights for improving policy implementation and coordination across multiple governance levels.
Strategi Komunikasi Pemasaran “Iro Rumah Kopi” dalam Memperkuat Brand Awareness Nasywa Damayanti; Shafira Rixas Febriana; Tria Patrianti
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 2 No. 1 (2026): Februari : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v2i1.846

Abstract

The coffee shop industry in Indonesia is experiencing rapid growth, leading to increasingly intense market competition, particularly among small and medium enterprises. Iro Rumah Kopi, an UMKM located in Lebak Bulus, is required to implement effective marketing communication strategies to strengthen its brand awareness. This study aims to analyze digital marketing communication practices conducted through social media platforms, especially Instagram and TikTok, which are widely used to reach young and urban audiences. A descriptive qualitative approach is applied to examine the content shared by the marketing team, focusing on messages, visual elements, storytelling techniques, and patterns of audience interaction. The results indicate that marketing communication plays a crucial role in shaping consumer perceptions and increasing brand visibility. Visual content combined with consistent storytelling and active engagement with followers successfully enhances audience interaction. The positioning of Iro Rumah Kopi as a “second home” emerges as a central message that fosters emotional connections with customers. Overall, the study concludes that consistent, creative, and relevant digital communication strategies significantly contribute to improving brand awareness and customer attachment.
Analisis Konten Digital @pocarisportid dalam Memperkuat Citra Event Pocari Sweat Run Dafina Dewi Puspasari; Dyah Ayu Prazna Paramitha; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1442

Abstract

Pocari Sweat Run as an annual running event of PT. Amerta Indah Otsuka since 2013 has been the main platform to build the brand image of isotonic drinks through an inclusive offline and online hybrid experience. Instagram account @pocarisportid plays a strategic role with digital content such as race teasers, runner testimonials, and UGC content to strengthen the perception of the event as part of a healthy lifestyle. Pocari Sweat Run as one of the National running events utilizes the Instagram account @pocarisportid to convey information, value, and event experience to the audience on a regular basis. This research attempts to examine the role of digital content Instagram @pocarisportid in strengthening the image of the event Pocari Sweat Run. This research uses descriptive qualitative approach with content analysis method. Data analysis was conducted using Ardianto image theory and The Theory of Uses and Gratifications. The finding demostrated  @pocarisportid digital content was able to build a positive image of Pocari Sweat Run as a healthy, professional and inclusive running event. Promotional and educational content represents the expected image (wish image), while documentation of activities and participant testimonials reflect the mental image that emerged from the audience. In addition, digital content is able to meet the needs of information, entertainment, and social interaction of audiences. The implications of this study indicate that the management of digital content that is consistent and oriented to the needs of the audience can be an effective communication strategy in strengthening the image of sports events.
Peran Lembaga Musik Pervagatus sebagai Band Performer dalam Membentuk Respresentasi Musik pada Program TV One Damai Indonesiaku Keisya Amanda Putri; Adelia Dwi Ratri; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1446

Abstract

This study investigates how Lembaga Musik Pervagatus, a group that does not display Islamic identity, creates an Islamic musical image when performing at religious events in Islamic campuses.  This study investigates how visual elements, song selection, and stage interaction influence audience perception. It does so using qualitative methods through interviews and performance observations.  How the band's performative identity is influenced by attributes such as appearance, personality, cultural values, and audience relations is studied using Kapferer's Brand Identity Prism model.  Conversely, Stuart Hall's theory of representation helps explain how Islamic meaning emerges in the context of events. The results show that the image of Islamic music attached to Pervagatus does not originate from the band's original identity; rather, it is a construction of meaning influenced by the context of religious events and the audience's interpretation of the song ‘Maulana Ya Maulana’ that they performed.  This perception was further reinforced by their neat, polite, and enthusiastic appearance.  The results show that the relationship between performance, context, and audience interpretation shapes the image of Islamic music on campus.
Peran Digital Public Relation dalam Mempertahankan Reputasi Brand di Instagram @tokokopituku Nazila Putri Kyla; Azifah Faza Aghnia; Tria Patrianti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 6 (2025): Desember : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i6.1457

Abstract

This study aims to analyze the role of Digital Public Relations (DPR) in maintaining public trust in Kopi Tuku's reputation through its Instagram account @tokokopituku. Using qualitative methods with documentation studies, this study analyzed feed posts, captions, comment interactions, and related digital documents. The results show that Kopi Tuku implements a consistent digital communication strategy through simple visuals, humanistic storytelling, and a friendly style of language. This creates a deep perception of authenticity and transparency in the eyes of consumers. Although comment interactions are not too intense, the principle of symmetrical communication is still applied with quick and friendly responses. The consistency of brand values ​​and identity further strengthens public trust, maintaining Kopi Tuku's reputation amidst the intense competition in the coffee industry. This research contributes to the development of digital PR studies and serves as a reference for local coffee industry players in formulating social media-based communication strategies to build closer relationships with consumers.
Co-Authors Adelia Dwi Ratri Agnia Mumtaza Ainun Nusharatillah Al Falah Anggita Candra Adnaneswari Ardan Syukur Azifah Faza Aghnia Carolina Fernanda Diaz Aprianto Dafina Dewi Puspasari Duvalio Adnan Zordi Dyah Ayu Prazna Paramitha Fardien, Anindia Farhatuz Zahra Faris Aulia Riski Fina Malika Azmi Fithria Sari Andalas Izzatusolekha Keisya Amanda Putri Khaeran, Dian Khaeran Khansa Alifatun Nabila Mohammad Syahrul Ihsan Muhamad Aprian Nazarudin Muhammad Cahya Panca Wijaya Muhammad Iqbal Muhammad Mahesa Rizieq Akbar Nailah Azizah Firdausi Nasywa Damayanti Nazila Putri Kyla Nur Azel Rizki Syahbani Putri Vania Iftatunnisa Rachmandita Oktavian Rara Salsabila Salam, Rahmat Sa’diyah El Adawiyah Shafira Rixas Febriana Shifa Nurfitri Aulia Isti