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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Jurnal Agribisnis Jurnal Manajemen Bisnis Digital Terkini
Eny Ivans
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS USAHATANI PADI SAWAH PADA IRIGASI DESA DI KECAMATAN PURBOLINGGO KABUPATEN LAMPUNG TIMUR Eny Ivans; Wan Abbas Zakaria; Helvi Yanfika
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 1, No 3 (2013)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.187 KB) | DOI: 10.23960/jiia.v1i3.579

Abstract

Village irrigation is an alternative irrigation technology to complement the technical limitations of irrigation.  The purpose of village irrigation development is to increase the availability of water which can support the growth of rice plants so that the factors of production are efficiently used.  This study aimed to determine the factors that influence production, productivity levels, and farm income in irrigated rice village.  The study was done in Tanjung Kesuma village, Purbolinggo District, East Lampung regency by a survey method.  The number of 40 farmers of this research samples was drawn randomly.  The research was conducted in irrigated farm village, at the season of gadu that was occured in April until September 2012.  The factors that affected the production were analized by Cob-Douglas function.  Farming analysis was used to determine the level of farm productivity and farm income.  The results showed that the affecting factors of paddy production were land, seeds, urea, organic fertilizer, and labor.  The paddy farming in irrigated fields paddy villages during gadu growing season in 2012 was profitable.  The average productivity and farm income were 1.9 tons/ha and Rp3,387,325.89 with the R/C ratio of 2.17. Keywords : farming, income, productivity, rice, irrigated farm
Analisis Pemasaran Tepung Tapioka di ITTARA SENTOSA Lampung Timur Ivans, Eny; Ambar Sari, Novia; Oktaviana Kamto Putri, Lycha
JURNAL AGRIBISNIS Vol. 14 No. 1 (2025): Jurnal Agribisnis Volume 14 No 1 Tahun 2025
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v14i1.3757

Abstract

Persoalan pemasaran tepung tapioka diantaranya karena saluran pemasaran dan nilai margin yang tinggi. Perusahaan tepung tapioka memiliki beberapa saluran pemasaran. Tujuan penelitian ini adalah untuk mengetahui saluran pemasaran, margin pemasaran, farmer's share dan efisiensi pemasaran tepung tapioka. Lokasi penelitian berada di perusahaan ITTARA Rukun Santosa Desa Muara Jaya Kecamatan Sukadana Kabupaten Lampung Timur. Penelitian dilaksanakan dari bulan Maret sampai dengan Mei 2024 dengan metode kualitatif. Jumlah responden 11 orang. Berdasarkan hasil penelitian bahwa saluran pemasaran tepung tapioka yang ada di Desa Muara Jaya terdiri dari tiga saluran pemasaran yaitu saluran I (Produsen - Konsumen), saluran II (Produsen-Tengkulak-Konsumen), saluran III (Produsen - Tengkulak - Pengecer - Konsumen). Marjin permasalahan saluran 1 sebesar Rp. 0/Kg, farmer's share sebesar 100% dan efisiensi pemasaran sebesar 0%, sedangkan saluran II diperoleh margin sebesar Rp. 1000/Kg, farmer's share sebesar 88,23% dan efisiensi pemasaran sebesar 4,7%, dan saluran III diperoleh margin pemasaran sebesar Rp. 2.500/Kg farmer's share sebesar 77,27% dan efisiensi pemasaran sebesar 8,7%. Marketing problems for tapioca flour include marketing channels and high margins. Tapioca flour companies have several marketing channels. The aim of this research is to determine marketing channels, marketing margins, farmer's share and marketing efficiency of tapioca flour. The research location is at the ITTARA Rukun Santosa company, Muara Jaya Village, Sukadana District, East Lampung Regency. The research was carried out from March to May 2024 using qualitative methods. The number of respondents was 11 people. Based on research results, the marketing channel for tapioca flour in Muara Jaya Village consists of three marketing channels, namely channel I (Producer - Consumer), channel II (Producer - Middleman - Consumer), channel III (Producer - Middleman - Retailer - Consumer). The problem margin for channel 1 is IDR. 0/Kg, farmer's share is 100% and marketing efficiency is 0%, while channel II obtains a margin of Rp. 1000/Kg, farmer's share is 88.23% and marketing efficiency is 4.7%, and channel III obtains a marketing margin of Rp. 2,500/Kg farmer's share is 77.27% and marketing efficiency is 8.7%.
Strategi Pemasaran Industri Kecil dan Menengah (IKM) Tahu di Desa Toto Harjo Kecamatan Purbolinggo Chindy Novita Sari; Eny Ivans; Novita Novita
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1480

Abstract

The tofu IKM is one of the small and medium-sized enterprises that requires development. This is due to the fact that IKM is crucial to economic expansion. The purpose of this study is to develop marketing strategies and analyze the marketing mix for tofu IKM. Given that Toto Harjo Village, Purbolinggo District, is a hub for the tofu business, the study was carried out there. Qualitative descriptive research methodology was employed. Five individuals made up the sample size; they were purposefully chosen based on production requirements of 15–25 kg. According to the study's findings, the product component of the marketing mix is the most crucial. The product is the most crucial component of the marketing mix in this study since it serves as the focal point of all marketing initiatives, with its quality and diversity serving as deciding factors in satisfying customer demands and expectations. The WO strategy is the best marketing approach. The WO strategy is implemented by developing new tofu product varieties and more appealing packaging, participating in SME capital assistance programs, attending training on waste management and tofu production processes, conducting promotional activities and broadening the marketing reach of SMEs, and increasing the capacity of SMEs through SME management training.
Co-Authors Ambar Sari, Novia Chindy Novita Sari Helvi Yanfika Novita Novita Oktaviana Kamto Putri, Lycha Wan Abbas Zakaria