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All Journal Journal of International Conference Proceedings Experimental Student Experiences
I Gusti Ngurah Sanjaya
Politeknik Negeri Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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From Leadership to Agility: What, How and Where We Are Now? I Gusti Ketut Gede; I Ketut Yasa; I Gusti Ngurah Sanjaya
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1928

Abstract

The role of leadership has become an important topic in the business, management and strategic literature. However, the important role of leadership in building organizational agility is still separate and has not been incorporated into the existing literature. The present study identifies the trend of research and publications in the Web of Science and Scopus database in the last two decades which were analyzed using a systematic literature review approach. The results show that at present, both topics are very important publication ideas, especially how organizations deal with turbulence from markets, competitors and even pandemics. Furthermore, the trend of publications regarding leadership in building organizational agility is increasing both in the number of publications, topic selection, impact factors, citations and author country networks. This review literature study provides a comprehensive overview of future leadership to build organizational agility research and collaboration opportunities. Keywords: Bibliometrics analysis, leadership, organizational agility, VoSViewer
Comparison of the Effectiveness of Google Ads and Facebook Ads as Promotional Media with the Epic Model at Four Points By Sheraton Bali, Kuta Ni Kadek Mita Dewi; I Gusti Ngurah Sanjaya; Gede Sedana Wibawa Yasa
Experimental Student Experiences Vol. 3 No. 4 (2024): August
Publisher : LPPM Institut Studi Islam Sunan Doe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58330/ese.v1i8.344

Abstract

As a 4* hotel in Bali, Four Points by Sheraton Bali, Kuta uses various media to advertise. The number of advertising promotion media used, it is necessary to compare the effectiveness of similar advertising media. The purpose of this research is to compare the effectiveness of Google Ads and Meta Ads as promotional media for Rediscover Kuta at Four Points by Sheraton Bali, Kuta. This research method is a quantitative descriptive research with the EPIC Model approach. The sampling technique used was non-probability sampling with a purposive sampling technique with a total of 96 respondents, namely internet users aged 21 to 65+ years who have seen at least once Facebook Ads and/or Google Ads posted by Four Points by Sheraton Bali, Kuta. Of the 96 respondents, 44 saw Google Ads ads and 52 respondents knew Facebook Ads information. Data was taken by distributing questionnaires in the form of questionnaires. The results of this study indicate that both Google Ads and Facebook Ads promotional media are considered effective, but Facebook Ads gets a higher EPIC Rate, which is 3.23 compared to Google Ads with an EPIC Rate of 3.06. Meanwhile, after being tested with the Independent t-test, the two did not have a significant difference. This proves that these two promotional media are effectively used.
Co-Authors Budi Susanto Cokorda Istri Sri Widhari Gede Sedana Wibawa Yasa I Gusti Ketut Gede I Ketut Yasa Ni Kadek Mita Dewi Solikin Solikin