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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Bisnis dan Kewirausahaan SOSHUM : Jurnal Sosial dan Humaniora [Journal of Social Sciences and Humanities] International Journal of Green Tourism Research and Applications Journal of Applied Sciences in Travel and Hospitality Jurnal Bali Membangun Bali International Journal of Travel, Hospitality and Events Journal of Applied Sciences in Travel and Hospitality JASL - Journal of Applied Studies in Language International Journal of Green Tourism Research and Applications
Budi Susanto
Jurusan Pariwisata Politeknik Negeri Bali
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengembangan Pariwisata Berbasis Masyarakat di Taman Nasional Bromo Tengger Semeru Jawa Timur Moh. Agus Sutiarso; Budi Susanto
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 1 No 2 (2018)
Publisher : Jayapangus Press

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Abstract

National Parks are regarded as having the best potential to provide for sustainable tourism development. National Parks management ideally brings together the concepts of conservation and that of recreational use with the objective of sustaining the natural environment.The specific objectives of this research are: 1) to study the development of tourism at Bromo Tengger Semeru National Park; 2) to study the contribution and the local people involvement in tourism activities. The largest number of the park visitors was Indonesia. Only 10% visitors were foreigners, of whom almost were European. Most of the visitors were aged 35 or under. The most common motivation for visiting the park (Mount Bromo) was to recreation and study. Tourism at Mount Bromo is rooted in the community, that the Tenggerese are benefitting from the industry through their individual involvement in tourism related enterprises (ownership of tourism services such as horse, jeep and home stay), and they are able to resist the incursion of outsiders and the over development. The ability to profit from private enterprise, coupled with a strong local identity. Tourism at Bromo Tengger Semeru National Park (Mount Bromo) can be directly and indirectly beneficial to people’s economic, social and cultural welfare. What is interesting about the case is that the local people (Tenggerese) has remained the principal beneficiary of the direct economic impacts by retaining firm control over ownership of tourism services, and this appears to be the key element in ensuring their prosperity.
Contribution of online platform reservations to increase room occupancy at The Haven Hotel Bali Seminyak Ayu Widya Wulandari; Budi Susanto; Ni Nyoman Triyuni; Ni Luh Ayu Kartika Yuniastari Sarja; I Ketut Budarma
International Journal of Green Tourism Research and Applications Vol 3 No 1 (2021): June 2021
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v3i1.2071

Abstract

This study discusses the contribution of online platform reservations to room occupancy rates at The Haven Hotel Bali Seminyak. The purpose of this study is to determine the contribution of online platform reservations to room occupancy rates and to find out which online platforms contributed the most. Data collection methods used are observation, interview, documentation. The analysis technique used is quantitative descriptive statistics. The results of this study stated that the contribution of the average percentage of online platforms for four years always fluctuates every year. Expedia for the last four years contributed 21.63% room occupancy rate, Booking.com for the last four years contributed 21.50% room occupancy rate, Agoda for the last four years contributed 10.66% room occupancy rate, Traveloka for four last year contributed 1.51% room occupancy rate, Hotelbed for the last four years contributed 2.14% room occupancy rate. Expedia contributed the most, viz 21.63% of room occupancy rate contribution for the last four years.
IMPLEMENTATION OF ADVERTISING AND PERSONAL SELLING TO INCREASE ROOM OCCUPANCY AT THE TRANS RESORT BALI Ida Ayu Putu Jeni Cahyani; Budi Susanto; I Putu Astawa
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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Abstract

This research has been done to observe the implementation of advertising and personal selling at The Trans Resort Bali and the effect to increase room occupancy. Independent variables used in this research are advertising (X1) and personal selling (X2), while the dependent variable is the room occupancy (Y). The data which is used in this research are the primary data and secondary data. The primary data is by conducting interview with sales and marketing staff, and the secondary data is the cost of advertising, personal selling and the room occupancy. Data collection method which is used in this research are observation, interview, and documentation. As for data analysis technique used is multiple linear regression to explain the effect of advertising and personal selling to increase room occupancy at The Trans Resort Bali, and further processed by using SPSS 17. The advertising that has been done at The Trans Resort Bali are print advertising through flyer, newspaper and printed magazine, electronic advertising through TV channel, radio broadcast, and internet media, outdoor advertising through billboard, and specialty advertising through souvenirs such as pen, calendar, luggage tag, sport towel, and sales kit. The implemented personal selling activities that have been done are sales call to various travel agents, and domestic or foreign sales trip. The results of this research indicate that simultaneously and partially, both of the independent variables have a positive effect to the room occupancy. Based on the SPSS calculation in multiple determination analysis, the value of determination coefficient is 76,9%. It means the contribution of advertising (X1) dan personal selling (X2) is 76,9% to the room occupancy, while 23,1% can be influenced by the other factors not included in this research
THE APPLICATION OF PROMOTION MIX IN INCREASING THE ROOM OCCUPANCY AT THE SAMAYA SEMINYAK Ni Putu Dian Prabawati Devi; Budi Susanto; I Ketut Suarja; I Gusti Agus Mas Krisna Komala Sari
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

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Abstract

The purpose of this study is to determine the influence of promotion costs against occupancy rooms at The Samaya Seminyak. The data in this research is a secondary data regarding the cost of promotion and occupancy of the rooms at The Samaya Seminyak. Data analysis is simple regression analysis. The findings of this research is that the cost of promotion has positive and significant effect on room occupancy. Whereas, based on the results of the analysis of the coefficient of correlation and determination, the influence of promotion costs against occupancy rooms at The Samaya Seminyak is very strong, amounting to 68.6%, while the rest which amounts to 31.4% is influenced by other factors which is not examined in this study.
EVALUATION OF TRAVEL AGENT’S RESERVATION CONTRIBUTION ON THE OCCUPANCY IN PELANGI BALI HOTEL AND SPA Ni Luh Putu Sri Artini; Budi Susanto; I Ketut Sutama
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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Abstract

Offline and online travel agent has important role to improve the hotel room occupancy in order to fill monthly and yearly budget. The purpose of this study is to determine the evaluation of offline and online travel agent’s reservation contribution on the occupancy in Pelangi Bali Hotel and Spa. This research is a descriptive statistic research which is presented by statistic tables and data collected by interviewing the Sales Executive at Pelangi Bali Hotel and Spa, observation and documentation. The result showed that the contribution of offline and online travel agent in the last 3 years is unstable each month, this is can showed from the average of offline travel agent contribution on 2015 is 24,05%, on 2016 is 29,93%, and on 2017 is 32,95%, while the average of online travel agent contribution on 2015 is 40,24%, on 2016 is 30,54%, and on 2017 is 40,03%. The comparation between contribution of offline and online travel agent in the last 3 years is not significant, however between reservation from offline and online travel agent, contribution from online travel agent is always increasingly every year. That showed online travel agent contribution gives enhance to the room occupancy more than offline travel agent contribution.
THE EFFECT OF SERVICE EXELLENCE AND PRICE ON CUSTTOMER LOYALTY AT VILLA AIR BALI BOUTIQUE RESORT AND SPA Anak Agung Sasmita Dewi; I Ketut Astawa; Budi Susanto
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 2 (2018): June 2018
Publisher : Politeknik Negeri Bali

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Abstract

This research is motivated by the writer's curiosity towards customer response of Villa Air Bali Boutique Resort and Spa in terms of customer loyalty. This is because Villa Air Bali Boutique Resort and Spa has customers who are loyal to the services provided although in Bali, especially Seminyak area there are also many resort villas that offer good service at a cheaper price. The purpose of this study was to determine the effect of excellence service and price on customer loyalty. Sampling technique using non probability sampling with purposive sampling type. Respondents in this study up to 100 respondents. The analysis used in this research is quantitative analysis using SPSS software version 17.0 for Windows, where previously tested the validity, reliability, multiple regression analysis, t test, F test, coefficient of determination and multiple correlation analysis first. The results of this study indicate that the excellence service (X1) and price (X2) partially or simultaneously affect customer loyalty (Y).
ALTERNATIVE DIGITAL PROMOTION AT W BALI - SEMINYAK Ni Luh Cahaya Erani; Budi Susanto; I Dewa Gede Ari Pemayun
Journal of Applied Sciences in Travel and Hospitality Vol 3 No 1 (2020): JASTH : Journal of Applied Sciences in Travel and Hospitality
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.81 KB) | DOI: 10.31940/jasth.v3i1.1412

Abstract

This research is conducted to find out the application of online promotion strategy to increase room occupancy at W Bali – Seminyak because in the last three years, there was a fluctuation of room occupancy especially made by online booking source. The research objectives are to formulate promotional strategy of W Bali – Seminyak, prioritizing online promotion that can be applied by the hotel to achieve the occupancy target. The method used in this research are participant observation, interview, questionnaire and documentation with 7 key informants from sales and marketing department. The data in this research is analyzed by using the combination of qualitative and quantitative analysis; IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), IE (Internal-External) Matrix, SWOT (Strengths Weaknesses Opportunities Threats) and QSPM (Quantitative Strategic Planning Matrix).The results of IFAS matrix shows; the major strength is the hotel provides complete information at hotel website, social media, brochure, magazine and newspaper meanwhile the weakness is the hotel does not have their own magazine. The EFAS matrix shows if one of the opportunities is level of safety in Bali relative conducive and the threats is many similar hotels around Seminyak area which offer lower price. The SWOT analysis gives 8 alternative online promotions with the highest TAS (Total Attractive Score) is 99,32. Thus, the main strategy recommended is developing special package with affordable price in low season. The study results are expected can be used by managements to develop the online promotion strategy theoretically and enrich the reference especially on promotion strategy.
The Effectiveness of Online English Learning Activities in Rural Area: A Case Study of Timpag Village, Tabanan, Bali I Wayan Kiki Sanjaya; I Putu Ryan Dharma Putra; I Gede Mudana; Budi Susanto
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 3 No 1 (2022): Jurnal Bali Membangun Bali, Volume 3, Nomor 1, April 2022
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v3i1.224

Abstract

Purpose: This research aims to analyze online English learning activities in the rural area of Bali through a case study of Timpag Village, Tabanan Regency, Bali. Design/methodology/approach: A SWOT analysis was conducted to determine the strengths, weaknesses, opportunities, and threats that influence the decline in student enthusiasm related to online learning. Findings: The results obtained are a declining trend in teaching and learning activities in Timpag Village due to less interactive learning material and the lack of interaction between parents and teachers in monitoring student learning activities at home. Implications: The solution given is to improve coordination between parents and teachers and improve the quality of the material that will be provided.
PENERAPAN STRATEGI PEMASARAN DALAM MENUNJANG RESERVASI UNTUK MENINGKATKAN TINGKAT HUNIAN KAMAR PADA HOTEL LE MERIDIEN BALI JIMBARAN Ni Wayan Mayantari; I Putu Astawa; Budi Susanto
Jurnal Bisnis dan Kewirausahaan Vol 12 No 2 Juli (2016): Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana penerapan strategi pemasaran (Marketing Mix) dalam upaya meningkatkan penjualan produk. Pengumpulan data dalam penelitian ini melalui metode wawancara, observasi, dan studi kepustakaan. Kegiatan marketing mix yang dilakukan pada Hotel Le Meridien Bali Jimbaran adalah Aplikasi produk, penetapan harga khusus, Advertising, Personal Selling, Sales Promotion dan Publicity. Biaya promosi yang berlaku pada Hotel Le Meridien Bali Jimbaran berpengaruh signifikan terhadap peningkatan penjualan, semakin tinggi biaya promosi yang dikeluarkan maka semakin tinggi juga penjualan produk pada Hotel Le Meridien Bali Jimbaran. Teknik analisis yang digunakan analisis statistik deskriptif. Hasil penelitian menunjukkan bahwa penerapan strategi bauran pemasaran pada Hotel Le Meridien Bali Jimbaran sesuai dengan teori. Penerapan strategi bauran pemasaran dalam mempertahankan pasar pada Hotel Le Meridien Bali Jimbaran sudah diterapkan dengan baik.
LIMITATION OF HOTEL BUILDINGS IN SUPPORTING SUSTAINABLE TOURISM (IMPLEMENTATION OF REGULATION OF BADUNG REGENCY NO. 36 YEAR 2014) Solihin Solihin; Ni Made Rai Sukmawati; Nyoman Mastiani Nadra; Budi Susanto
Soshum: Jurnal Sosial dan Humaniora Vol 7 No 3 (2017): November 2017
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.74 KB) | DOI: 10.31940/soshum.v7i3.718

Abstract

Dinamika kepariwisataan di Kabupaten Badung, antara lain tercermin dengan pesatnya pembangunan fasilitas akomodasi wisata. Dalam periode 2010 – 2015, jumlah kamar hotel atau penginapan di Kabupaten Badung meningkat sebanyak 47%. Untuk mengantisipasi dampak negatif dari pesatnya pendirian fasilitas akomodasi wisata, Pemerintah Kabupaten Badung menerapkan Peraturan Bupati Badung No 36 tahun 2014 Tentang Standar Minimal Luas Lahan untuk bangunan Hotel dan Kondotel. Makalah ini membahas Peraturan Bupati Badung No 36 tahun 2014 dan implementasinya dalam membatasi bangunan hotel untuk mendukung pembangunan pariwisata berkelanjutan. Makalah ini merupakan bentuk kajian pariwisata yang menggunakan pendekatan kualitatif. Proses pengumpulan data dilakukan dengan teknik observasi, studi kepustakaan, dan wawancara mendalam dengan 8 informan pelaku dan pemerhati pariwisata Bali. Analisis data dilakukan secara deskriptif–intepretatif dalam perspektif kajian ilmu pariwisata. Hasil kajian menunjukkan bahwa Peraturan Bupati Badung No 36 tahun 2014 merupakan kebijakan yang terkait dengan orientasi pembangunan sektor pariwisata dan pengaturan luas lahan minimal untuk pendirian bangunan hotel dan kondotel di Kabupaten Badung. Kebijakan ini berorientasikan kepada upaya pembangunan pariwisata berkelanjutan, yaitu pembangunan pariwisata yang mendukung upaya pelestarian lingkungan dan peningkatan kesejahteraan sosial-ekonomi masyarakat lokal. Stakeholders terkait, termasuk calon investor, pemilik dan manajemen hotel serta kondotel dapat terus mendukung dalam upaya mewujudkan pembangunan pariwisata berkelanjutan.
Co-Authors Agung Putu Swabawa Anak Agung Ngurah Wira Kusuma Anak Agung Sasmita Dewi Anak Agung Sasmita Dewi Ayu Widya Wulandari Cokorda Istri Sri Widhari Gede Aditya Gunawan I Dewa Gede Ari Pemayun I Gede Mudana I Gusti Agus Mas Krisna Komala Sari I Gusti Ngurah Sanjaya I Gusti Putu Sutarma I Ketut Astawa I Ketut Budarma I Ketut Suarja I Ketut Sutama I Nyoman Meirejeki I Nyoman Rajin Aryana I Putu Astawa I Putu Budiarta I Putu Ryan Dharma Putra Ida Ayu Ketut Sumawidari Ida Ayu Putu Jeni Cahyani Made Sudiarta Ni Luh Ayu Kartika Yuniastari Sarja Ni Luh Cahaya Erani Ni Luh Made Sri Trisna Dewi Ni Luh Putu Sri Artini Ni Made Rai Sukmawati Ni Nyoman Triyuni Ni Putu Dian Prabawati Devi Ni Wayan Mayantari Nyoman Mastiani Nadra Sanjaya, I Wayan Kiki Solihin Solihin Solikin Solikin Yanuaresti Kusuma W.