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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Proceeding National Conference Business, Management, and Accounting (NCBMA)
Kevin Kamal
Universitas Pelita Harapan
Economics, Econometrics & Finance Social Sciences

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PERANAN DIGITAL TRANSFORMATIONAL LEADERSHIP TERHADAP ORGANIZATIONAL INNOVATION DALAM DIGITAL STARTUP Ardi Kho; Kevin Kamal
Proceeding National Conference Business, Management, and Accounting (NCBMA) 6th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Transformational leadership menjadi salah satu fokus dalam penelitian kepemimpinan sampai sekarang. Kompetisi global serta perkembangan teknologi yang semakin cepat telah mendorong perkembangan inovasi organisasi. Namun hubungan antara Digital transformational leadership yang memiliki digital talent dengan inovasi organisasi masih memerlukan studi lebih lanjut terutama mengenai operasionalisasi serta teorinya. Penelitian ini merupakan telaah literatur terhadap penelitian-penelitian terdahulu. Hasil penelitian menemukan bahwa Digital transformational leadership memengaruhi inovasi organisasi secara positif dan signifikan, baik di organisasi for profit maupun non-profit tetapi memerlukan berbagai variabel lain sebagai mediasi. Temuan penelitian menunjukkan variabel yang menjadi mediasi berbeda di berbagai negara. Oleh sebab itu, penelitian mendatang disarankan untuk menggunakan pendekatan kuantitatif dengan menguji lebih banyak variabel.
Antecedents of Passenger Loyalty in Online Taxi Services: A Case Study of GoCar Services Kevin Kamal; Rosdiana Sijabat
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 2 (2023): April - June, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.2.8434

Abstract

This research was conducted to determine the relationship between perceived value (X1), value for money (X2), corporate image (X3), and switching costs (X4) on passenger satisfaction (M) and passenger loyalty (Y) for GoCar customers in Indonesia. This research is a quantitative study using a questionnaire with statement items arranged using a Likert scale (1-5). The sampling technique was carried out using the Lemeshow formula for an unknown population. The data obtained was then processed using the PLS-SEM method with the SmartPLS 3.2.9 application. The results of the study found that perceived quality, value for money, and corporate image in the four-wheeled ride-hailing service industry affect passenger satisfaction which will then generate passenger loyalty. Switching costs were also found to positively affect passenger loyalty. This implies that four-wheeled ride-hailing customers care about quality, price and quality comparison, corporate image, and costs/barriers that arise when they decide to switch from a service.
Co-Authors Ardi Kho Rosdiana Sijabat