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All Journal INFORMASI Community Empowerment Journal of Community Practice and Social Welfare (JaCiPS) Communicator Sphere
Zen Amirudin
Universitas Muhammadiyah Malang
Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Content Marketing Training and Assistance to Micro Enterprises from Rumah Kreatif BUMN-Telkom Community in Malang Regency Moch Fuad Nasvian; Radityo Widiatmojo; Aditya Dwi Putra Bhakti; Zen Amirudin
Journal of Community Practice and Social Welfare Vol. 1 No. 1 (2021): Journal of Community Practice and Social Welfare
Publisher : LPPM Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/jacips.2021.1.1.11-22

Abstract

The Covid-19 pandemic in Indonesia forces people to have different behaviours, both socially and economically. This epidemic has made Indonesians’ shopping behaviour change; online shopping and cashless transactions have increased rapidly. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has left behind this consumer behaviour change. The BUMN Creative House (RKB) is a government effort to improve MSMEs’ quality in products, marketing, and funding. Regularly, RKB provides its members with training, workshop but cannot afford to assist their new knowledge. Telkom Indonesia manages the RKB in Malang Regency. This service activity is in the form of training and mentoring for MSMEs who are also partners of the RKB. The training lasts for three weeks, with tiered materials about content marketing and one month of assistance after the last session training to deepen their skills to help MSMEs setup their new digital marketing technique and deepen their skills. From this program, we found that (1) MSMEs digital literacy is varied depending on their age; (2) Greater Malang MSMEs is slow to adapt in new digital marketing technique, they even scared to try it, because even after one month of assistance, only 3 out of 15 businesses can advertise on the Facebook Platform.
Anti-bullying campaign at the Mambaus Sholihin Islamic Boarding School 2 Blitar Iradhad Taqwa Sihidi; Zen Amirudin
Community Empowerment Vol 7 No 3 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.338 KB) | DOI: 10.31603/ce.5788

Abstract

Bullying has evolved into a very dangerous specter in the educational sector. Schools, which should be a place for kids to develop humanist, dialogical, and sympathetic character, have instead become hotbeds of violence. At the Modern Mambaus Sholihin Islamic Boarding School 2 Blitar, this community service strives to promote a comprehensive and critical awareness of bullying through campaigns. This program's implementation strategy is multi-tiered, beginning with observation, seminars, and mentoring (evaluation). The program can help students have a better understanding and awareness of how to prevent bullying in the Santri community. Therefore, understanding the different types of bullying and the hazards it poses to victims' physical and emotional health inspires a desire to establish a social environment free of bullying.
Konstruksi Kesetaraan Gender dalam Majalah Online (Analisis Framing Artikel Magdalene.Co Periode Januari 2020) Lia Prastiwi; Isnani Dzuhrina; Zen Amirudin
Communicator Sphere Vol. 2 No. 2 (2022): December 2022
Publisher : Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55397/cps.v2i2.19

Abstract

Penelitian ini bertujuan mengetahui konstruksi yang dilakukan Magdalene.co dalam menyajikan artikel. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik analisis framing dari Zhongdan Pan dan Gerald M. Kosicki.  Selanjutnya artikel – artikel tersebut dianalisis dengan  struktur framing yaitu struktur sintakis, skrip, tematik, dan struktur retoris. Dari hasil analisis pembingkaian ditemukan magdalene.co secara konsisten melalui artikel- artikelnya membahas kondisi sosial di Indonesia dengan isu yang menguak adanya kerentanan dan ketidaksetaraan mulai dari body shamming¸sikap misoginis, pengabaian hak kerja yang dialami oleh beragam gender terutama perempuan. Pemilihan pengangkatan isu tersebut mengesankan bahwa perempuan adalah objek yang paling rentan mengalami ketidakadilan. Dari hasil temuan analisis dipahami bahwa hierarki pengaruh media yang diuraikan penulis disimpulkan bahwa hieraki pengaruh pengaruh individu, rutinitas media, organisasi, ekstramedia serta ideologi telah mempengaruhi pemilihan tema serta tujuan dari artikel- artikel magdalene.co. Hal tersebut terlihat dari pemilihan narasumber artikel lebih condong pada perempuan. Selain itu ditemukan dari keseluruhan artikel dimana dalam pemberitaannya meniti beratkan pada satu sudut pandang feminisme.
MODEL COMMUNICATION ENGGAGEMENT DALAM KOMUNIKASI POLITIK CALON LEGISLATIF DALAM PEMILU UMUM 2014 Amirudin, Zen
Informasi Vol. 45 No. 2 (2015): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.498 KB) | DOI: 10.21831/informasi.v45i2.7987

Abstract

Partai Kebangkitan Bangsa (PKB) Blitar in the general elections in 2014 gained nine seats compare to seven seats at previous election. The success caused due to synergistic communication engagements between political parties supporters such as Nahdlatul Ulama, Muslimat, Ansor Youth Movement and others. Meanwhile, during the campaign period, political communication of PKB Blitar candicate focus on: image building of candicate, campaign process, and communication media.Partai Kebangkitan Bangsa di Kabupaten Blitar dalam pemilihan umum 2014 telah berhasil memperoleh 9 kursi. Jumlah tersebut meningkat lebih banyak jika di bandingkan periode sebelumnya yang mendapatkan tujuh kursi. Faktor utama peningkatan kursi karena mampu menjalin komunikasi politik sinergis yang berbasis communication engagement antara aparatus partai politik, organisasi kemasyarakatan seperti Nahdlatul Ulama, Muslimat, Gerakan Pemuda Ansor maupun yang lainnya. Sedangkan proses komunikasi politik yang dilakukan oleh para calon legislatif PKB Kabupaten Blitar dalam melakukan kampanye dengan memfokuskan pada tiga hal utama, yakni: citra calon legislatif, proses kampanye, dan penggunaan media komunikasi.
Co-Authors Aditya Dwi Putra Bhakti Iradhad Taqwa Sihidi Isnani Dzuhrina Lia Prastiwi Moch Fuad Nasvian Radityo Widiatmojo