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Analisis Asosiasi Merek, Nilai Produk, dan Kualitas Pelayanan, Serta Pengaruhnya terhadap Kepuasan dan Loyalitas Konsumen Sepeda Motor di Bekasi Mohammad Rizan; Harun Arrasyid
Jurnal Siasat Bisnis Vol. 12 No. 2 (2008)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Abstract

The objectives of the research are: 1) to describe brand association, product value, service quality, consumer satisfaction and loyalty of motorcycle in Bekasi; 2) to test the influence of brand association, product value and service quality on consumer satisfaction; 3) to test the influence of brand association, product value, and service quality on consumer loyalty; 4) to test the influence of consumer satisfaction on consumer loyalty; 5) to test the simultaneous influence of brand association, product value, service quality on  consumer satisfaction and loyalty. The research methods are descriptive and explanatory survey. Population are motorcycle consumer of Honda, Yamaha, and Suzuki in Bekasi. Observation unit are 200 consumer. Sampling technique is proportional stratified random sampling, research instrument is Likert’s questionnaire, and analysis method is Structural Equation Modelling (SEM)/Lisrel 8.7 series. The descriptive research results indicate that dimension which strongly effect on brand association are behavior and benefit. Dimension which strongly effect on product value are cost, exchange value, esthetics and relative function. Dimension which strongly effect on consumer satisfaction are quality and total cost which must be paid. Dimension which strongly effect on consumer loyalty are repurchase, impenetrable to competitor, expand purchase, and recommend. The expalanatory/causal research results indicate that; 1) Brand association, product value, and service quality are significantly influenced on consumer satisfaction (R2=0.86); 2) Brand association, product value, and service quality are significantly influenced on consumer loyalty (R2=0.51); 3) Consumer satisfaction is significantly influenced on consumer loyalty (R2=0.62); 4) Brand association, product value and service quality are direct significantly influenced on consumer loyalty as well as indirectly through consumer satisfaction. Keywords: brand association, product value, service quality, consumer satisfaction, and consumer loyalty.
IMPLMENTASI SISTEM INFORMASI DATA GUDANG BARANG MENGGUNAKAN BAHASA PEMEROGMAN JAVA NETBEANS Hamun Habib Hasbullah; Harun Arrasyid; Suroto Suroto
Jurnal Teknik Industri, Sistem Informasi dan Teknik Informatika Vol. 1 No. 1 (2022): Jurnal Teknik Informatika, Sistem Infomasi dan Teknik Industri
Publisher : Universitas Bakti Indonesia

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Abstract

Penelitian ini bertujuan untukmenghasilkan perangkat lunak berbasis desktopdengan menggunakan bahasa pemrograman javauntuk mengelola informasi data barang yang tersediadalam gudang. Alat yang dimanfaatkan dalam prosespengerjaan perangkat lunak ini adalah aplikasideveloper Netbeans sebagai pengelola antarmukaaplikasi dan menggunakan MySQL sebagai pengelolabasis data yang akan di pakai. Prosedur penelitian iniadalah penelitian kualitatif dengan menggunakanmetode pengembangan perangkat lunak Waterfallmodel. Teknik pengumpulan data pada penelitianmenggunakan wawancara dan observasi. Instrumenmenggunakan Faktor Kualitas McCall sebagaiindikator untuk menentukan tingkat kelayakanperangkat lunak. Diharapkan penelitian ini mampuuntuk menjawab kebutuhan perusahaan yangmemiliki gudang yang dalam pengelolaan nya belummaksimal, membantu menambah referesi dan bahankajian bagi para akademisi dan juga sebagaipenambah wawasan bagi umat manusia.
SISTEM INFORMASI PENDATAAN NARAPIDANA PADA LAPAS MENGGUNAKAN WEB Imam Hidayat; Andi Wapa; Harun Arrasyid
Jurnal ilmiah Sistem Informasi dan Ilmu Komputer Vol. 2 No. 1 (2022): Maret : Jurnal ilmiah Sistem Informasi dan Ilmu Komputer
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (933.093 KB) | DOI: 10.55606/juisik.v2i1.232

Abstract

Every institution has important data that must be maintained its authenticity and integrity for the smooth performance of the institution. Both primary and secondary data. Because data collection is the most important part in any job. Meanwhile, in Kraksaan Prison, the data collection mechanism used is still inefficient because it inputs data twice. Namely with a notebook related to the identity of the inmate, and re-sorted into Microsoft Excel. Therefore, this study intends to facilitate prisons in tabulating data, the formulation of the problem in this study is how to make an information system application for data collection of prisoners in prisons using the web, the research method used in this study is a qualitative method. While the system development method in this study uses the waterfall method by conducting observations, interviews, and literature studies. The result of this research is the creation of an information system application for data collection of prisoners in prisons using the web, which aims to facilitate correctional officers in tabulating data. With the implementation of this data collection information system, it is expected to be able to handle problems in the agency, namely facilitating data collection and printing reports.