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All Journal Jurnal Hospitality dan Manajemen Jasa Jurnal Manajemen Pemasaran

Edwin Japarianto

Universitas Kristen Petra

Author-ID : 291449

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions

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ANALISA EXPERIENTIAL MARKETING TERHADAP LOYALITAS KONSUMEN DENGAN VARIABEL CUSTOMER EXPERIENCE SEBAGAI VARIABEL PERANTARA DI CIPUTRA WATERPARK SURABAYA sally eva setiawan; gabriella michelle; edwin japarianto
Jurnal Hospitality dan Manajemen Jasa Vol 2, No 2 (2014): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Tujuan penelitian ini adalah untuk menjelaskan pengaruh experiential Marketing terhadap customer loyalty melalui customer experience. Desain penelitian kausal. Variabel penelitian adalah experiential Marketing (sense, feel, think, act, dan relate), customer experience, dan customer loyalty. Sampel penelitian sebanyak 190 sampel dan teknik analisis menggunakan structural equation model. Pengujian hipotesis menunjukkan variabel feel dan relate yang berpengaruh terhadap customer experience dan customer experience berpengaruh terhadap customer loyalty. Sedangkan variabel lainnya tidak terbukti berpengaruh terhadap customer experience.

BUDAYA DAN BEHAVIOR INTENTION MAHASISWA DALAM MENILAI SERVICE QUALITY UNIVERSITAS KRISTEN PETRA Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

The main objective of this research is to clarify a correlaition between culture and behavioral intention of Petra Christian University students, culture observed by the dimention of: Power Distance, Uncertenty Avoidance, Individualism, Masculinity dan Time Orientation. Bahavioral Intention observed by the dimention of: Loyalty, Propensity to Switch, Pay More, External Response dan Internal Response and service quality observed by the dimention of: tangible, Responsiveness, Reliability, Emphaty and Assurance. Using Path Analysis, the result of this research indicates that service quality can be measure by behavioral Intention where as culture can not be used as the basis a evaluation because cultureof the students tend to be uniform. Abstract in Bahasa Indonesia : Penelitian ini mencoba untuk menjelaskan hubungan budaya dan behavioral intention mahasiswa Universitas Kristen Petra (UK Petra) dalam menilai kualitas layanan jasa bidang akademik UK Petra. Budaya ditinjau dari Power Distance, Uncertenty Avoidance, Indivduialism, Masculinity dan Time Orientation. Behavioral Intention ditinjau dari Loyalty, Propensity to Switch, Pay More, External Response dan Internal Response sedangkan kualitas layanan ditinjau dari tangible, Responsiveness, Reliability, Emphaty and Assurance. Menggunakan Path Analysis, hasil penelitian menunjukkan kwalias layanan dapat dinilai melalui behavioral Intention sedangkan budaya tidak signifikan sebagai dasar penilaian karena cenderung seragam. Kata kunci: Budaya, Behavioral Intention, Kwalitas layanan.

ANALISIS PEMBENTUKAN DISONANSI KOGNITIF KONSUMEN PEMILIK MOBIL TOYOTA AVANZA Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 1 No. 2 (2006): OCTOBER 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

The main objective of this research is to clarify factors to develop customer Cognitive dissonance when bought a Toyota Avanza. Cognitive dissonance has 3 dimensions: Emotional, Wisdom of Purchase, Concern Over the Deal. Emotional observed by the factors of: desperate, regret, disappointed, empty, angry, anxious, make a mistake, upset, frustration, furious, depressions, angry to himself, disgusted and get a problem. Wisdom of purchased observed by factors of: need Toyota Avanza, Right to buy Toyota Avanza, Make a right choice, to do right to buy Toyota Avanza. Concern over the Deal observed by the factors of: to do with a foolish, salesman not make confused and comfort with their agreement. With factor Analysis this research gets a three new factor: right chooses, right decision, right agreement Abstract in Bahasa Indonesia : Penelitian ini mencoba untuk melihat pembentukan Disonasi Kognitif konsumen pada saat mereka memutuskan untuk membeli mobil Toyota Avanza, Disonansi kognitif memiliki tiga dimensi yaitu, emotional, wisdom of purchase, concern over the deal. Emotional ditinjau dari putus asa, menyesal, kecewa dengan diri anda sendiri, takut, hampa, marah, cemas atau khawatir, telah membuat sesuatu yang salah, kesal atau jengkel, frustasi, sakit hati, depresi, marah dengan diri sendiri, muak dan mendapat masalah. Wisdom of Purchase ditinjau dari sangat membutuhkan mobil merek Toyota Avanza, perlu membeli suatu Toyota Avanza, telah membuat pilihan yang tepat, telah melakukan hal yang tepat untuk membeli mobil merek Toyota Avanza sedangan Concern over the deal ditinjau dari tidak merasa telah melakukan suatu ketololan, Tenaga Penjual tidak membuat mereka bingung, merasa nyaman dengan persetujuan yang telah di buat. Menggunakan Analisa faktor hasil penelitian memunculkan 3 faktor utama pembentuk disonansi yaitu: pilihan tepat, keputusan tepat, persetujuan tepat. Kata kunci: Emotional, Wisdom of Purchase, Concern Over the Deal.

SIKAP RELATIF DAN KOMITMEN JANGKA PANJANG KONSUMEN DALAM MODEL LOYALITAS (Studi Kasus pada PT. Garuda Citilink) Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

The main objective of this research is to clarify a impact of relative attitude and long term commitment to consumer loyalty Garuda Citilink, Attitude observed by the dimention of: Personal Experience, Reference Group, Promotion. Commitment observed by the dimention of: Social Benefit, Comfortable benefit and Special Cases benefit and customer loyalty observed by the dimention of: satisfaction and willingness to buy. Using Path Analysis, the result of this research indicates that customer loyalty can be influence by customer commitment.

PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA Edwin Japarianto; Sugiono Sugiharto
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Dynamics of the retailing business economy in Indonesia develop rapidly, so that it triggers the customers’ shopping lifestyle and their fashion involvement as well. They have higher expectation, demand more and desire better quality product consistently. But in the other side there are some problems. For instance the prosperity consumers spend their money fluctuatively and oftenly out their financial plan. The purpose of this research is proving, whether shopping lifestyle and fashion involvement will influence the impulse buying behavior of Surabaya’s high income community. As sampling, this study used the population of Surabaya that usually spend their money more or equal to Rp.1.250.000 per month, and ever go shopping at Galaxy mall, Lendmarc and Grand City. The technical analysis to examining the role of shopping lifestyle and fashion involvement toward the impulse buying behavior is Multi linear Regression. The examination result showed that Hedonic Shopping Value and Fashion Involvement influenced the Impulse Buying Behavior of Surabaya’s High Income Society.

ANALISA PERBEDAAN “RETAIL IMAGE” MALL DAN SHOPPING CENTRE DI SURABAYA PADA SEGMEN PELAJAR DAN MAHASISWA Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 7 No. 1 (2012): APRIL 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

In today’s shopping center growth in Surabaya, it is necessary to create an attractive image to invite consumers visit. This research try to observe retail image captured by the consumers, the observed variables are: location, merchandise, price, service, and physical facilities. Purposive sampling conducted for 100 repondents in total from student and undergraduate student based on similar charateristics of those two groups. One way ANOVA developed to analyze differences among those two groups. This research concludes that from those five factors it is known that there are few differences of consumer’s valuation image for Royal Plaza and CITO especially from the physic facilities.

EVALUASI CUSTOMER PT POS INDONESIA DITINJAU DARI KEPUASAN KEPERCAYAAN DAN SWITCHING BARRIERS Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research is aimed to analyze the evaluation of perceived quality and perceived value to PT. Pos Indonesia customers satisfaction and to examine the customers satisfaction based on trust, customers loyalty and switching barriers. Research data are collected through survey method with interview method straight to 400 respondents who use PT. Pos Indonesia. The technique of collecting sample is using Non probablity sampling. Methodology that is used are CHAID, Suharjo, Split, Penalty-Rewards. Based on several tolls we can collcect almost evaluation result about PT. Pos Indonesia performance.

ANALISA PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE DAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA MALL CIPUTRA WORLD SURABAYA Lizamary Angelina Darma; Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 8 No. 2 (2014): OKTOBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

This study aims to analyze the influence of Hedonic Shopping Value on Impulse Buying at mall Ciputra World Surabaya by considering Shopping Lifestyle factor and Positive Emotion. This study uses 100 respondents and path analysis method. The research result obtained, there is no significant effect of Hedonic Shopping Value on Impulse Buying, there is a significant effect of Hedonic Shopping Value on Positive Emotion, there is a significant effect of Hedonic Shopping Value on Shopping Lifestyle, there is a significant influence of Positive Emotion on Impulse Buying, there is no significant influence of Shopping Lifestyle on Impulse Buying and there is a significant influence of Shopping Lifestyle on Positive Emotion

ANALISA PENGARUH SELF IMAGE CONGRUITY, RETAIL SERVICE QUALITY, DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING DI BROADWAY BARBERSHOP SURABAYA Livia Margarita Widjiono; Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 9 No. 1 (2015): APRIL 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

This study aims to analyze the influence of Self Image Congruity, Retail Service Quality, and Customer Perceived Service Quality on Repurchase Intention with Customer Satisfaction as intervening variable. This study uses 100 respondents and path analysis method. The research result obtained, there is no significant effect of Self Image Congruity on Customer Satisfaction, there is a significant effect of Retail Service Quality on Customer Satisfaction, there is no significant effect of Customer Perceived Service Quality on Customer Satisfaction, there is a significant effect of Customer Satisfaction on Repurchase Intention, there is a significant effect of Self Image Congruity on Repurchase Intention, there is a significant effect of Customer Perceived Service Quality on Repurchase Intention.

ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 9 No. 2 (2015): OKTOBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies.

Co-Authors agustin wiek kustanto Angela Natalie A. Aureleen Lee Santoso Christopher William David Richardo David Richardo, David Desyandri Desyandri Eva Yohana Sudjianto Feliana Monica Fransisca Andreani gabriella michelle Kunto, Yohanes Sondang Lavenia Calista Alessandro Livia Margarita Widjiono Lizamary Angelina Darma Luciana Chandra Boediarso Melisa Gunawan Michaela Louisa Muliadi Monika Kristanti Novita Maya Santoso Nur Ainy Khomariyah Onggo Winarto Onggo Winarto, Onggo Poppy Laksmono Priscilla Amanda Pryono sally eva setiawan Shafira Azzahroh Sindy Natalia Wijaya Stephanie Adelia Stephanie Christina Sugiono Sugiharto Trixie Nova Bella Tandijaya Vanessa Eugenia Budi Yanto Vionetta Agnes Giveline Widya Wulandari Yohan Gunawan Henuk

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