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All Journal Jurnal Manajemen Terapan dan Keuangan MANAJEMEN DEWANTARA Jurnal Ekonomi
DINI ELIDA PUTRI
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Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH PERCEIVED SERVICE TERHADAP CITRA MUSEUM NEGERI JAMBI DINI ELIDA PUTRI
Jurnal Manajemen Terapan dan Keuangan Vol. 5 No. 2 (2016): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v5i2.3268

Abstract

The Museum Jambi Province is one of the places that collect, research, and display the collection of Jambi’s heritage. The Museum Jambi Province, which is categorized as a public sector in part of Ministry Culture and Tourism of Jambi Province, was expected to have the image of as an edutainment recreational site while delivering its historical values. The objective of this research is to describe the effect of five dimension of the service quality (reliability, responsiveness, assurance, empathy, and tangible) perceived by the visitors to the image of Museum Jambi Province. Population of this research is the student of senior high school that had been the visitors of Museum Jambi Province. The amount of 275 students as the research sample was chosen with Probability Sampling Technique. Based on the conducted research, the five dimension of the service quality simultaneously have a significant but yet not a strong effect to the image of Museum Jambi Province, approximately 48,3 percent. Empathy and Tangibles are the two dimensions that significantly have an effect to the Image of Museum Jambi Province (approximately 0,241 and 0,382), with the most attention should be aimed at attribute of delivering the right service for the right visitors and the modern technology supporting the service of Museum Jambi Province.
PENGARUH IKLAN TELEVISI DAN KOMUNIKASI WORD-OF-MOUTH DALAM KEPUTUSAN PEMBELIAN PRODUK PERAWATAN WAJAH MEREK WARDAH KONSUMEN WANITA KOTA JAMBI Dini Elida Putri; Friska Artaria
Jurnal Manajemen Terapan dan Keuangan Vol. 8 No. 1 (2019): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v8i1.6933

Abstract

Keputusan pembelian dilakukan konsumen setiap waktu terkait kebutuhan atau keinginannya.Tugas pemasar ialah untuk melihat beragam faktor yang dapat mempengaruhi konsumen dalam tiap tahapan proses keputusan pembelian, sehingga penyusunan strategi pemasaran sesuai dengan segmen pasar yang dituju. Salah satu langkah yang dilakukan pemasar adalah merancang bauran komunikasi perusahaan, dengan penggunaan media dan/ atau merancang pengaruh personal yang dapat timbul dilingkungan pelanggan, yaitu melalui komunikasi word-of-mouth.Tujuan dari penelitian ini adalah untuk menganalisis besar pengaruh iklan televisi dan komunikasi word-of-mouth serta signifikansi dari pengaruh kedua variabel tersebut secara parsial dan simultan terhadap keputusan pembelian produk perawatan wajah merek Wardah pada konsumen wanita di kota Jambi. Pengumpulan data dilakukan dengan menyebarkan kuesioner skala Likert lima tingkat kepada 100 responden. Pengujian hipotesis dilakukan dengan melakukan uji t dan uji F dengan menghasilkan kesimpulan, terdapat pengaruh signifikan dari iklan televisi dan komunikasi word-of-mouth masing-masing sebesar 0,438 dan 0,302 dan secara simultan berpengaruh signifikan sebesar 14,5% terhadap keputusan pembelian produk perawatan wajah merek Wardah pada konsumen wanita di Kota Jambi. Kesimpulan dari penelitian ini adalah bahwa iklan televisi dan komunikasi word-of-mouth memiliki pengaruh signifikan dalam pembuatan keputusan pembelian produk perawatan wajah oleh konsumen wanita di Kota Jambi.
ANALISIS DIMENSI BALANCE SCORECARD DARI PERSPEKTIF KEUANGAN PERUSAHAAN (STUDI KASUS PADA PT GUDANG GARAM, TBK DAN PT BENTOEL INTERNATIONAL INVESTAMA, TBK ) Friska Artaria Sitanggang; Dini Elida Putri; Erny Melina
Jurnal Manajemen Terapan dan Keuangan Vol. 8 No. 1 (2019): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v8i1.6937

Abstract

Tujuan penelitian ini adalah untuk untuk mengetahui gambaran PT Gudang Garam, Tbk dan PT Bentoel International Investama, Tbk. Jika ditinjau dari konsep Balanced Scorecard dalam perspektif keuangan, yakni dimensi pelanggan, dimensi proses bisnis internal, dimensi sumber daya manusia, dan dimensi keuangan.Setelah melakukan penelitian maka dapat disimpulkan bahwa historikal penjualan yang mewakili dimensi pelanggan menggambar tren meningkat selama periode tahun penelitian 2013-2018, artinya perusahaan mampu memenuhi kebutuhan dan  selera pelanggan sehingga penjualan dapat terus meningkat selama periode tahun penelitian. Rata-rata angka ratio perputaran aktiva serta current ratio yang mewakili dimensi proses bisnis internal pada objek penelitian masing-masing yakni pada PT Gudang Garam, Tbk masing-masing 1,2 kali dan 184,1% sedangkan PT Bentoel International Investama, Tbk masing-masing 1,4 kali dan 172%. Dari dimensi sumber daya manusia, diproksikan dengan angka rasio rata-rata Return on Equity (ROE) PT Gudang Garam, Tbk dan PT Bentoel International Investama, Tbk masing-masing 16.8% dan -60,7%. Sementara dari dimensi keuangan, diwakili oleh rasio solvablitas yakni Debt to Asset Ratio (DAR) rata-rata dari PT Gudang Garam, Tbk dan PT Bentoel International Investama, Tbk masing-masing 39,0% dan 72,8%. Dari kedua objek penelitian, PT Gudang Garam, Tbk memiliki struktur modal optimal, dikarenakan dengan komposisi struktur modal yang dimiliki, perusahaan ini memiliki kemampulabaan positif yang ditunjukkan oleh perolehan angka rasio ROE yakni selama periode tahun penelitian 2013-2018.  
Influence Of Human Relations And Work Environment On Employee Performance At PT Perkebunan Nusantara IV Regional IV Kebun Rimbo Satu Vinna Anggraini; Kelik Purwanto; Dini Elida Putri
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In an organisation there are many factors that affect employee performance. James (2014: 124) suggests ‘there are several factors that affect employee performance including leadership, motivation, work environment, compensation, organisational culture, job satisfaction, competence and work discipline’. So employees as much as possible solve their work problems, for maximum achievement there must be proper human relations. This study was conducted to determine and analyse what kind of influence human relations and work environment on employee performance at PT Perkebunan Nusantara IV Regional IV Kebun Rimbo Satu. The purpose of this study was to determine and analyse the effect of human relations and work environment on employee performance. The method of analysis in this study is to use quantitative methods with data collection using questionnaires. The type of data used in this study is primary data, the data collection method used is a questionnaire and processed using SPSS 20. Respondents who were sampled were employees of PTPN IV Region IV Kebun Rimbo Satu. Based on the T test shows that the human relations variable has no positive and significant effect on employee performance (1,360 < 1,668), while the work environment has a positive and significant effect on employee performance (2,466 > 1,668). Based on the coefficient of determination (R2) shows that human relations and the work environment have a positive effect and significant effect on employee performance.
PERAN INFLUENCER, FITUR LIVE STREAMING, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK PADA APLIKASI TIKTOK SHOP (Studi Kasus Wanita Karir Di Kecamatan Pulau Punjung) Endah, Endah Juliati; Fenisi Resty; Dini Elida Putri
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20453

Abstract

TikTok has been widely known in Indonesia since 2018, especially among young people. However, since the Covid-19 pandemic in 2020, TikTok's popularity has skyrocketed. Many people use TikTok to fill their free time, seek entertainment, and various activities. Until 2024 TikTok has become one of the most widely used social media applications in Indonesia with millions of daily active users. This study aims to identify the role of influencers, live streaming features, and electronic word of mouth that influence purchasing decisions for cosmetic products at TikTok Shop. This study uses a quantitative research method with data collection using a questionnaire conducted from February to April with a population of 2,176 respondents and a sample of 338 respondents calculated using the Slovin formula. The results of this study indicate that the variables of Influencer Role, Live Streaming Features, and Electronic Word Of Mouth partially and simultaneously have a positive and significant effect on Purchasing Decisions of Career Women in Pulau Punjung District, Dharmasraya Regency. The R2 value is 0.568, which means that all independent variables can influence the dependent variable by 56.8% while the remaining 43.2% is influenced by other factors not tested in this study.
Co-Authors Endah, Endah Juliati Erny Melina Fenisi Resty Friska Artaria Friska Artaria Sitanggang Kelik Purwanto Vinna Anggraini