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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Economic, Bussines and Accounting (COSTING) Owner : Riset dan Jurnal Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Jurnal Ekonomi Jurnal Ipteks Terapan : research of applied science and education Manajemen : Jurnal Ekonomi
Januardin Januardin
Universitas Prima Indonesia
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Journal : Jurnal Ekonomi

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THE INFLUENCE OF PRICE, PROMOTION, AND PRODUCT QUALITY ON STUDENTS' PURCHASE DECISIONS ON SMARTFREN DATA PACKAGES PRIMA UNIVERSITY OF INDONESIA Romi Riszky Hidayat Sitepu; Januardin Januardin
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the effect of price, promotion, and product quality on the decision to purchase Smartfren data packages for Prima Indonesia University students. In processing this research data using SPSS 25. The population of this study consisted of 285 students at the University of Prima Indonesia. In this study, a quantitative methodology was used and the method for determining probability sampling was purposive sampling. The test results reveal that partially the price, promotion, and product quality variables have a positive and significant influence on the decision to purchase Smartfren data packages for Prima Indonesia University students. Simultaneous test results show that purchasing decisions are influenced in the same way by price, promotion, and product quality at the same time.
THE EFFECT OF MARKETING MIX ON THE PURCHASE DECISION OF LIGHTING PRODUCTS AT PT. KINGLED INDONESIA Heppy Yusus Hulu; Januardin Januardin; Dustin Alvin; Wati Lase; Vinora Vinora
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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The results show that the adjusted R Square value is 0.513 which means that 51.3% of Purchasing Decisions demand is jointly influenced by the variables described in the model.  while the rest is influenced by factors outside the model. Partially, Product Quality variable has a positive and significant effect, Promotion variable has a positive and significant effect, Price variable has a positive and significant effect, Distribution Channels variable has a positive and significant effect. Simultaneous, Product Quality, Promotion, Price and Distribution Channels,  have a positive and significant effect.
Co-Authors Agnes Febrianne Yauandi Anggi Anjeli Br Sembiring David Arjuna Situmorang Desi Roma Uli Silitonga Diana Safitri Damanik Dorifati Gulo Dustin Alvin Ester Manalu Evelyn chen Feby Siska Sembiring Felix Andreas Hutabarat Feny Cau Feren Wong Geovanny Geovanny Handika Adinata Bangun Heppy Yusus Hulu Herley Avrialdo Sianturi Indah Asih Meliana Indah Satrya Panjaitan Indra Simatupang Lola Valimsya Lydia Shella Br Sihite Maria Juliani Meri Lulu Rohana Marito Manalu Milka Rositi Sianipar Muammar Alfarisi Nurma Junita Sidauruk Okta Sari Rajagukguk Putri Dian Sari Harefa Rintan br Saragih Rintan Br. Saragih Risma Uli Manulang Romi Riszky Hidayat Sitepu Rudi Rudi Ryo Januardi Sapridah Sapridah Siti Wulandari Vinora Vinora Wati Lase