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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Pada Masyarakat METHABDI Mount Hope Global Economic Journal Jurnal Ilmiah METHONOMI
Rintan Br. Saragih
Universitas Methodist Indonesia
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences

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Pengaruh Kualitas Produk, Kualitas Layanan Dan Personal Selling Terhadap Keputusan Pembelian Pelanggan Pada PT. Asia Sakti Wahid Foods Manufacture Ryo Januardi; Evelyn Chen; Januardin Januardin; Rintan Br. Saragih
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3505

Abstract

Asia Sakti Wahid Foods Manufacture adalah: perusahaan yang bergerak di bidang manufaktur di mana kegiatan utama pada perusahaan ini adalah: memproduksi makanan ringan seperti biscuit, wafer, astor dan lainnya. Untuk memproduksi makanan ringan yang berkualitas baik, perusahaan tentunya menggunakan bahan baku terbaik serta harus didukung oleh hasil kerja karyawan yang baik agar dapat menghasilkan produk terbaik yang dapat bersaing dengan perusahaan lainnya. Penelitian ini akan dilakukan di PT. Asia Sakti Wahid Foods Manufacture yang beralamat di jalan Pertahanan I/7, Kampung Timbang Deli, Medan. Waktu penelitian bulan Februari 2023. Peneliti mengambil populasi dalam penelitian ini sebanyak 255 pelanggan yang melakukan pembelian pada perusahaan. Teknik penentuan sampel yang akan digunakan adalah dengan menggunakan rumus Slovin dengan tingkat toleransi 5% dimana dengan perhitungan yang dilakukan, didapatkan sebanyak 156 sampel. Hasil penelitian menunjukkan bahwa Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada PT. Asia Sakti Wahid Foods Manufacture Medan. Kualitas Layanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada PT. Asia Sakti Wahid Foods Manufacture Medan. Personal Selling berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada PT. Asia Sakti Wahid Foods Manufacture Medan. Secara serempak Kualitas Produk, Kualitas Layanan dan Personal Selling berpengaruh signifikan terhadap Keputusan Pembelian pada PT. Asia Sakti Wahid Foods Manufacture Medan. 
TINGKAT KESADARAN DAN KEPEDULIAN KONSUMEN TERHADAP ENVIRONMENTAL VALUES YANG MENENTUKAN EFEKTIVITAS GREEN MARKETING Rintan br. Saragih
Jurnal Ilmiah METHONOMI Vol. 2 No. 1 (2016): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol2No1.pp80-87

Abstract

Kesadaran dunia terhadap lingkungan mulai bergema dan menjadi pusat perhatian seiring adanya perubahan iklim akibat pemanasan global yang membuat cuaca tidak menentu dan banyaknya bencana alam. Salah satu biang utama masalah lingkungan adalah household product yang menyebabkan penumpukan sampah, pembuangan limbah kimia, pemborosan energi listrik dan gas buangan alat elektronik seperti AC dan kulkas turut andil dalam menipiskan lapisan ozon. “Green Marketing” kemudian menjadi alternatif strategi yang tidak hanya membantu image perusahaan tetapi juga memberi nilai terhadap bisnis perusahaan Masalahnya adalah apakah konsumen kita sudah sepenuhnya sadar lingkungan? Bagaimana kepedulian konsumen terhadap environmental values yang akan menentukan tingkat penerimaan dan efektivitas dari konsep green marketing melalui penentuan atribut-atribut kunci. Atribut-atribut ini yang pada akhirnya memengaruhi nilai dan perilaku konsumen dalam keputusan pembelian konsumen terhadap suatu produk.
PERANCANGAN MARKETING PLAN SEBAGAI SALAH SATU STRATEGI UNTUK MENINGKATKAN PENJUALAN PADA PA TANI ORGANIK Rintan br. Saragih
Jurnal Ilmiah METHONOMI Vol. 2 No. 2 (2016): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol2No2.pp79-91

Abstract

Ketertarikan masyarakat untuk mengkonsumsi makanan organic mulai meningkat, dalam hal ini adalah sayuran dan buah. Masyarakat mulai perduli terhadap kesehatan. “Pa Tani Organik” salah satu produsen penghasil sayur dan buah organic berusaha untuk memenuhi kebutuhan masyarakat tersebut. Proses pemasaran yang selama ini dilakukan melalui direct marketing. Untuk meningkatkan penjualan pada “Pa Tani Organik” maka perlu dirancang marketing plan agar diperoleh hasil yang maksimal. Analisa strategi akan dimulai dengan mengidentifikasi 5C (Company, Customer, Competitor, Collaborator, Context); Analisa SWOT; analisa STP (Segmentasi, Targeting, Positioning); Analisa 4P (Product, Price, Promotion, Place).
Pengaruh Fear Of Missing Out (Fomo), Brand Image, Dan Review Content Creator Terhadap Keputusan Pembelian Pada Produk Iphone Di Kalangan Gen Z Irene Irene; Katherine Vrisilia; Putri Ayu; Holfian Daulat Tambun Saribu; Rintan Br. Saragih
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16177

Abstract

This study aims to analyze the influence of Fear of Missing Out (FOMO), Brand Image, and Review Content Creator on the Purchase Decision of Iphone products among Generation Z (Gen Z). This research is a quantitative study. Primary data collection was conducted by distributing questionnaires to 118 Gen Z respondents selected using a purposive sampling method. Instrument testing included validity and reliability tests. In the classical assumption test, all variables were transformed into Natural Logarithm (LN) to overcome heteroscedasticity symptoms and ensure the feasibility of the regression model. The data analysis technique used was Multiple Linear Regression Analysis. The results of the study indicate that partially: (1) FOMO has a positive and significant effect on purchase decisions; (2) Brand Image has a positive and significant effect on purchase decisions; and (3) Review Content Creator has a positive and significant effect, while also being the most dominant variable influencing Iphone purchase decisions. Simultaneously, FOMO, Brand Image, and Review Content Creator have a significant effect on purchase decisions with a contribution level (Adjusted R Square) of 76.1%, while the remaining 23.9% is explained by other variables not examined in this study.
Penguatan Manajemen Usaha Ayam Petelur Berbasis UMKM–BUMDes dalam Meningkatkan Perekonomian Desa di Kecamatan Pangururan Kabupaten Samosir Robinhot Gultom; Junika Napitupulu; Jeudi A. T. P. Sianturi; Jon Henri Purba; Toman E. Panggabean; Anton A. P. Sinaga; Sahat P. Remus Silalahi; Rintan br. Saragih; Tiur Rajagukguk; Selamat Siregar; Saur Melianna; Sondang Ni Bulan Marbun
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp142-148

Abstract

This community service initiative aims to strengthen the management of laying-hen businesses based on the UMKM-BUMDes (Village-Owned Enterprise) model, thereby boosting the rural economy in Pangururan District, Samosir Regency. The program was motivated by the significant potential of the laying-hen sector—driven by high egg demand—and the need to address persistent challenges such as high feed costs, limited availability of day-old chicks (DOC), capital constraints, disease risks, and logistical issues. Implementation involved providing guidance and mentoring on production, financial, marketing, and human resource management, alongside the application of core management functions: planning, organizing, executing, and controlling. Furthermore, participants were introduced to business development strategies involving digital technology adoption, product quality improvement, innovation, and the strengthening of partnerships with various stakeholders. The results indicate that the synergy between MSMEs and BUMDes has the potential to enhance business management capacity, create jobs, increase community income and Village-Generated Revenue (PADes), and support the realization of a self-reliant, prosperous, and sustainable village.
INFLUENCE LITERACY FINANCE, FINANCIAL USE TECHNOLOGY, AND ONLINE SHOPPING HABITS ON MANAGEMENT GENERATION Z FINANCE Sri Apgusni Sartika Gea; Kalep Silaban; Januardin Manullang; Rintan Br. Saragih
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.734

Abstract

This study aims to analyze the influence of financial literacy, the use of financial technology (fintech), and on line shopping habits on the financial management of Generation Z in the city of Medan. The background of this research is based on the phenomenon of increasing digital financial activities among the younger generation, which is accompanied by challenges in managing finances wisely in the digital era. This study uses a quantitative approach with a survey method. Data was collected through a questionnaire distributed to 400 respondents from Generation Z in Medan City. The analysis technique used was multiple linear regression analysis with the help of SPSS version 26 software. Before regression analysis was carried out, the data were tested using validity, reliability, and classical assumption tests which included normality, multicollinearity, and heteroscedasticity tests. The results of the study show that the three independent variables, namely financial literacy, fintech use, and on line shopping habits, have a positive and significant effect partially or simultaneously on financial management. The variable of online shopping habits has the most dominant influence on financial management with the highest regression coefficient value (0.498). The Adjusted R Square value of 0.478 indicates that 47.8% of the variation in financial management can be explained by these three variables. Thus, it can be concluded that the financial management ability of Generation Z in Medan City is significantly influenced by finance literacy, the use of digital financial technology, and on line consumption behavior that is carried out wisely
Co-Authors Anton A. P. Sinaga Evelyn chen Holfian Daulat Tambun Saribu Irene Irene Januardin Januardin Januardin Manullang Jeudi A. T. P. Sianturi Jon Henri Purba Junika Napitupulu Kalep Silaban Katherine Vrisilia Putri Ayu Robinhot Gultom Ryo Januardi Sahat P. Remus Silalahi Saur Melianna Sipayung, Saur Melianna Selamat Siregar Sondang Ni Bulan Marbun Sri Apgusni Sartika Gea Tiur Rajagukguk Toman E. Panggabean