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All Journal Jurnal Manajemen Terapan dan Keuangan Dinasti International Journal of Education Management and Social Science
Gupron Gupron
Universitas Batanghari Jambi
Humanities Education Social Sciences

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MENINGKATKAN CITRA PERBANKAN MELALUI KUALITAS PELAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT PADA BNI KC SIMPANG RIMBO KOTA JAMBI Gupron Gupron; Andri Yandi
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 01 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i01.17321

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan CRM terhadap citra perbankan baik secara simultan maupun parsial pada BNI KC Simpang Rimbo Kota Jambi. Populasi dalam penelitian ini adalah nasabah BNI KC Simpang Rimbo Kota Jambi yang berjumlah 9.359 nasabah sampai dengan tahun 2020. Besar atau jumlah sampel dalam penelitian ini ditentukan berdasarkan teori yang dikembangkan oleh Slovin dengan margin error sebesar 10% sehingga ukuran sampel 100 pelanggan diperoleh. Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data persamaan regresi linier berganda yang dibantu dengan software SPSS 21.0 for windows. Namun sebelum dilakukan analisis, terlebih dahulu dilakukan uji kualitas data melalui uji validitas dan reliabilitas serta uji asumsi klasik. Kemudian uji hipotesis melalui uji F (simultan) dan uji t (parsial). Dari hasil analisis disimpulkan bahwa kualitas layanan dan customer relationship management berpengaruh positif dan signifikan terhadap citra bank, baik secara parsial maupun simultan
EMPLOYEE PERFORMANCE MODELS: COMPETENCE, COMPENSATION AND MOTIVATION (HUMAN RESOURCES LITERATURE REVIEW STUDY) Muhammad Reza Putra; Gupron Gupron
Dinasti International Journal of Education Management And Social Science Vol 2 No 1 (2020): Dinasti International Journal of Education Management and Social Science (October
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i1.629

Abstract

In a company, employees are one of the most important elements in achieving company goals. The performance of an employee is certainly influenced by several factors that a manager needs to know. Managers must know the strengths and weaknesses of each manager in order to maximize potential and minimize employee shortages. The factors that influence an employee's performance are motivation, compensation and competence. Motivation is needed by an individual because basically humans need encouragement or inducement in order to work better. Motivation is given as a way to improve employee performance to carry out their responsibilities. The different competencies of each employee are also a factor in the good and bad performance of an employee. The competence of each employee must be improved in order to achieve company goals. Compensation also affects an employee's performance. Compensation can be in the form of money or other facilities. Compensation is given as remuneration by the company to employees who have carried out their duties and responsibilities.
Co-Authors Muhammad Reza Putra Yandi, Andri