Articles
<![CDATA[MENINGKATKAN CITRA PERBANKAN MELALUI KUALITAS PELAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT PADA BNI KC SIMPANG RIMBO KOTA JAMBI ]]>
<![CDATA[Gupron Gupron]]>;
<![CDATA[Andri Yandi]]>
<![CDATA[ Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 01 (2022): Jurnal Manajemen Terapan dan Keuangan ]]>
Publisher : <![CDATA[Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi ]]>
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DOI: 10.22437/jmk.v11i01.17321
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan CRM terhadap citra perbankan baik secara simultan maupun parsial pada BNI KC Simpang Rimbo Kota Jambi. Populasi dalam penelitian ini adalah nasabah BNI KC Simpang Rimbo Kota Jambi yang berjumlah 9.359 nasabah sampai dengan tahun 2020. Besar atau jumlah sampel dalam penelitian ini ditentukan berdasarkan teori yang dikembangkan oleh Slovin dengan margin error sebesar 10% sehingga ukuran sampel 100 pelanggan diperoleh. Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dan menggunakan analisis data persamaan regresi linier berganda yang dibantu dengan software SPSS 21.0 for windows. Namun sebelum dilakukan analisis, terlebih dahulu dilakukan uji kualitas data melalui uji validitas dan reliabilitas serta uji asumsi klasik. Kemudian uji hipotesis melalui uji F (simultan) dan uji t (parsial). Dari hasil analisis disimpulkan bahwa kualitas layanan dan customer relationship management berpengaruh positif dan signifikan terhadap citra bank, baik secara parsial maupun simultan]]>
<![CDATA[Analisis Kepuasan Mahasiswa dalam Menggunakan Sistem Informasi Terpadu Akademik (SITA) Universitas Batanghari Jambi ]]>
<![CDATA[Osrita Hapsara]]>;
<![CDATA[Gupron Gupron]]>;
<![CDATA[Andri Yandi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 2 (2020): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v5i2.205
<![CDATA[This study aims to analyze the effect of system quality, information quality, and service quality on student satisfaction in using the Integrated Academic Information System (SITA) at Batanghari University (Unbari) Jambi. This research was conducted in the Unbari Jambi environment, with the population in this study were students in the Unbari Jambi environment. The sample in the study was 98 students with proportionate random sampling technique. Types and sources of research data consist of primary data, namely data obtained from the opinions of respondents through a research questionnaire, and secondary data, namely data obtained from Unbari Jambi. The data analysis technique used in testing the research hypothesis was multiple linear regression analysis using SPSS version 21.0 for windows. The results of the study found that: 1) system quality has a positive and significant effect on student satisfaction in Unbari Jambi; 2) the quality of information has a significant positive effect on student satisfaction in Unbari Jambi; 3) service quality has a significant positive effect on student satisfaction in Unbari Jambi; and 4) system quality, information quality, and service quality together have a significant effect on the satisfaction of Unbari Jambi students with a contribution of influence of 68.1% and the remaining 31.9% is influenced by other factors not included in the scope of this study.]]>
<![CDATA[Meningkatkan Kepuasan Nasabah Melalui Kualitas Pelayanan yang di Mediasi oleh Kepercayaan (Survey Pada BRI Kcp Unit Kuamang Kuning Kabupaten Bungo) ]]>
<![CDATA[Andri Yandi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 1 (2019): April ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v4i1.83
<![CDATA[This study aims to analyze the effect of service quality on customer trust and satisfaction, trust in customer satisfaction, and analyze the influence of service quality through trust as a variable intervening on customer satisfaction. the sample is 384. The method of collecting data uses a survey method, which is followed by a statistical method to test the hypothesis that is by path analysis. The results of this study indicate that service quality has a positive and significant effect on customer trust and satisfaction, as well as trust has a positive and significant influence on customer satisfaction. In addition, service quality through trust also has an influence on customer satisfaction.]]>
<![CDATA[Peran Customer Value dalam Memediasi Green Marketing terhadap Keputusan Pembelian Mobil Low Cost Green Car (LCGC) di Kota Jambi ]]>
<![CDATA[Anaseputri Jamira]]>;
<![CDATA[Andri Yandi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 4, No 2 (2019): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v4i2.124
<![CDATA[The purpose of this study is to examine the relationship between green marketing, customer value, and purchasing decision of Low Cost Green Car (LCGC) in Jambi City. To analyze customer value as mediating or intervening variable, Path Analysis with SPSS for Windows 21.0. software is used to confirm the relationship between variables. There are 120 respondents who are as Low Cost Green Car (LCGC) consumer and decision maker of buying it in Jambi City, that participated in this research by fulfill questionnaires. The results show that green marketing and customer value are important variables which each variable has influence on purchasing decision, and customer value acts as a mediating variable of green marketing to purchasing decision. This study needs to be followed up again to see what factors are can influence the decision to purchase a Low Cost Green Car (LCGC) in Jambi City. ]]>
<![CDATA[DETERMINATION OF EMPLOYEE MOTIVATION AND PERFORMANCE: WORKING ENVIRONMENT, ORGANIZATIONAL CULTURE, AND COMPENSATION (A Study of Human Resource Management Literature) ]]>
<![CDATA[Muhammad Reza Putra]]>;
<![CDATA[Andri Yandi]]>;
<![CDATA[Amalina Maharani]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol 1 No 3 (2020): Dinasti International Journal of Education Management and Social Science (Februar ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijemss.v1i3.179
<![CDATA[Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence Work Motivation and Employee Performance, namely: Work Environment, Organizational Culture, and Compensation, A Human Resource Management Literature Study. The results of this research library are that: 1) Work Environment affects Work Motivation; 2) Organizational Culture affects Work Motivation; 3) Compensation has an effect on work motivation; 4) Work environment affects employee performance; 5) Organizational Culture affects employee performance; 6) Compensation affects employee performance; 7) Work Motivation has an effect on Employee Performance.]]>
<![CDATA[Model of Brand Image and Purchasing: Price Perception and Product Quality (Literature Review of Marketing Management) ]]>
<![CDATA[Wydyanto Wydyanto]]>;
<![CDATA[Andri Yandi]]>
<![CDATA[ Journal of Accounting and Finance Management Vol. 1 No. 5 (2020): Journal of Accounting and Finance Management (November-December 2020) ]]>
Publisher : <![CDATA[DINASTI RESEARCH ]]>
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DOI: 10.38035/jafm.v1i2.31
<![CDATA[Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. This article reviews the factors that influence brand image and purchasing decision, namely: price perception and product quality, a Marketing Management Literature Study. The results of this research library are that: 1) Price perception has a relationship and affects the brand image; 2) Product quality has a relationship and affects the purchasing decision; 3) Price perception has a relationship and affects the brand image; 4) Product quality has a relationship and affects the purchasing decision, and 5) Brand image has a relationship and affects the purchasing decision.]]>
<![CDATA[FACTORS THAT INFLUENCE EMPLOYEE PERFORMANCE: MOTIVATION, LEADERSHIP, ENVIRONMENT, CULTURE ORGANIZATION, WORK ACHIEVEMENT, COMPETENCE AND COMPENSATION (A STUDY OF HUMAN RESOURCE MANAGEMENT LITERATURE STUDIES) ]]>
<![CDATA[Phong Thanh Nguyen]]>;
<![CDATA[Andri Yandi]]>;
<![CDATA[M. Rizky Mahaputra]]>
<![CDATA[ Dinasti International Journal of Digital Business Management Vol 1 No 4 (2020): Dinasti International Journal of Digital Business Management (June - July 2020) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijdbm.v1i4.389
<![CDATA[Previous research or relevant research is very important in a scientific research or article. Previous research or relevant research serves to strengthen the theory and phenomenon of the relationship or influence between variables. From the research theme Motivation Factors, Leadership, Work Environment, Organizational Culture, Work Performance Competence, and Compensation, which affect Employee Performance (A Literature Study of Human Resource Management). hypothesis has been obtained for further research, namely: 1) Work Motivation has a relationship and affects the Employee Performance; 2) Leadership influences Employee Performance; 3) Work environment influences employee performance; 4) Organizational Culture influences Employee Performance; 5) Job Performance influences Employee Performance; 6) Competence influences Employee Performance 7) Compensation influences Employee Performance.]]>
<![CDATA[Penerapan Konsep Green Marketing dalam Menghasilkan Produk yang Ramah Lingkungan: Sebuah Kajian Konseptual Sebagai Panduan Bagi Peneliti ]]>
<![CDATA[Andri Yandi]]>;
<![CDATA[Imam Muklhlis]]>;
<![CDATA[Arief Noviarakhman Zagladi]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v8i2.1527
<![CDATA[This study raises environmental and sustainability issues. This research consists of several parts. First, the literature review focuses on green marketing orientation. Second, the research model and propositions developed in this study are based on a literature review of previous studies, such as the relationship between green marketing orientation towards green innovation and green competitive advantage, the relationship between green innovation and green marketing performance and green competitive advantage, and the relationship between excellence. environmentally friendly competitive. Next, environmentally friendly marketing performance is explored and linked to environmentally friendly marketing performance. In the context of a green marketing orientation strategy, an important role of social marketing theory is that organizational awareness in producing environmentally friendly products is very important for building sustainable competitive advantages in the long term. Thus, this research also shows that environmentally friendly product innovation and environmentally friendly competitive advantages are important strategies for reducing environmentally friendly organizational behavior.]]>
<![CDATA[The Role of Motivation in Mediating Knowledge and Self-Efficacy on Entrepreneurial Intentions in Graduates of the Faculty of Economics, Batanghari University, Odd Semester, Academic Year 2023-2024 ]]>
<![CDATA[Andri Yandi]]>;
<![CDATA[Agus Hermawan]]>;
<![CDATA[Naswan Suharsono]]>
<![CDATA[ Dinasti International Journal of Management Science Vol. 5 No. 2 (2023): Dinasti International Journal of Management Science (November - December 2023) ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.31933/dijms.v5i2.2139
<![CDATA[This study is to examine the impact of motivation, knowledge, and self-efficacy on entrepreneurial intents in graduates of Batanghari University's Faculty of Economics, Odd Semester, Academic Year 2023–2024. 130 students from Batanghari University's Faculty of Economics who had completed their final exams and planned to participate in graduation in the odd semester of the 2023–2024 academic year made up the study's population. A sample size of 98 was reached by using a 5% margin of error to the hypothesis devised by Slovin to calculate the size or number of samples in this research. Partial Least Square (PLS) data analysis and a quantitative approach using a survey method are used in this study. The findings of the study demonstrate that knowledge and self-efficacy, both directly and indirectly through motivation, have a favorable and significant impact on students' plans to start their own businesses, as does motivation itself. In spite of this, students still choose to hunt for employment after finishing their education rather than taking the risk of starting their own business because they are terrified of the hazards involved.]]>
<![CDATA[Literature Review Analysis of the Effect of Leadership, Organizational Culture, and Work Environment on Employee Productivity ]]>
<![CDATA[Yandi, Andri]]>
<![CDATA[ International Journal of Advanced Multidisciplinary Vol. 1 No. 1 (2022): International Journal of Advanced Multidisciplinary (April-June 2022) ]]>
Publisher : <![CDATA[Green Publisher ]]>
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DOI: 10.38035/ijam.v1i1.7
<![CDATA[The success of an organization to achieve its goals and objectives as well as the ability to face challenges and obstacles, both internal and external is determined by good human resources. Therefore the management of human resources is very important in an organization. Work productivity is one form of the ability of human resources in production that produces an output. The higher the level of work productivity in an organization is certainly very influential in achieving the goals of an organization. This article aims to explain the variables or factors that affect employee productivity in an organization. There are 3 variables that will be discussed in this article, namely leadership, organizational culture, and work environment. These three variables will be discussed from several points of view. Be it leadership, organizational culture, and work environment have an important influence in increasing employee productivity.]]>
