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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Journal of Tourism ASEAN Journal on Hospitality and Tourism Jurnal Ekonomi, Manajemen Akuntansi dan Perpajakan (Jemap) ADI Journal on Recent Innovation (AJRI) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA)
Jaya Pramono
Universitas Dhyana Pura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences

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DESTINATION SUCCESSES FACTORS FOR MILLENNIAL TRAVELERS CASE STUDY OF TANAH LOT TEMPLE, TABANAN, BALI Pramono, Jaya; Sumartana, I Made; Santosa, I Made; Denny Herlambang, Putu Gede; Purwantoro, Bambang
ADI Journal on Recent Innovation Vol. 1 No. 2 (2020): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v1i2.44

Abstract

Millennials are a popular term to replace the term Generation Y (Gen Y). There are 2.5 billion millennials worldwide. They have contributed to business travel, and tend to spend most of their expenses on travel and vacation, driven by future travel trends. This research conducted to shape the success factor of the destination for millennial tourists, where the destination of Tanah Lot Temple is used as a case study, which is quantitative research, using survey design and purposive sampling. There are 160 millennial tourists as respondents (who are visited Tanah Lot Temple). The instrument used was a questionnaire with a Likert scale, and the data were analysed using descriptive statistics and factor analysis. This research has indicated that there are nine (9) main factors that shape the success factor of the destination for millennial tourists. The nine main factors are: Millennials interested in traditional costume guides and officers, believe in social media reviews, Millennial will add several/more days to enjoying the destination, The layout of the souvenir shop, buildings, temples, parks, and the others building should support sustainable practices. A millennial will invite parents and closest friends for visiting destination. The experience in destination worth it with or even more than spending, and meet the expectations. The facility of destination affected millennials during visiting. Millennials are interested in the culture at the destination. Traveling is a necessity for Millennial. This research model has an accuracy of 71% on the error rate of 5%.
Co-Authors Anak Agung Putu Agung Suryawan Wiranatha Dermawan Waruwu I Kadek Edo Wisnu Susila KETUT BUDI SUSRUSA Purwantoro, Bambang Putu Gede Denny Herlambang Radha Martha Paramesthin Santosa, I Made Satya Tripayana Sumartana, I Made