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Journal : JOURNAL SCIENTIFIC OF MANDALIKA (JSM)

Analisis Konjoin Full-Profile Untuk Mengetahui Preferensi Konsumen Pada Produk Sepatu Mohamad Dwi Agus Arianto; I Komang Gde Sukarsa; I Gusti Ayu Made Srinadi
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 5 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss5pp221-227

Abstract

The fashion industry is an attractive and profitable business option. Currently, the need for fashion that reflects personality is very important, because first impressions have significant value. Someone who is able to give a positive first impression will be more accepted, appreciated and recognized by others. In this context, shoes are one of the crucial fashion products in improving appearance. Shoes selection is important so that consumers get maximum shoes and according to consumer preferences. One analysis that can be used to determine consumer preferences is conjoin analysis. This study aims to determine the level, attributes, and stimulus most considered by respondents in choosing expedition services by applying the full-profile method to conjoin analysis in forming a stimulus. The attributes and levels used are types of shoes models (loafers, bots, and convers), types of shoes materials (genuine leather, synthesis, and canvas), and shoe designs (high and low). The results of research conducted on 100 respondents show that the most prioritised attribute with a value of 0.437 is the type of shoe material. The level with the largest part-worth of each attribute is genuine leather (22.075). The most favourite stimulus is the high design bots shoe model using genuine leather.
Co-Authors AA Sudharmawan, AA ADE KUSUMA DEWI Agnes Juliet Boking Agnes Juliet Bokings Agung Dwi Cahya Megamahaputra AGUST WIRAS ARDI KUSUMA ANAK AGUNG ISTRI AGUNG CANDRA ISWARI ANNA FITRIANI AYU SANDRA TIARA DEWI Ayuk Dwi Cahyani Chairun Nisa Cokorda Istri Tirta Rusmala Dewi Deddi Prima Putra DERY MAULANA Desak Putu Eka Nilakusmawati DEWA AYU DWI ASTUTI Dewi, Cokorda Istri Tirta Rusmala DOMINGGAS TEO Dyan Ayu Wijayanti EKA ARISTA ANJASARI Eriska May Wulandari EVARISTUS VERIYOGI YALSCHEN LEMBUNAI G. K. GANDHIADI G. K. GANDHIADI GILANG BIMASAKTI ANDHIKA GUSTI AYU PUTU YULIANDARI GUSTI AYU RATIH ASTARI HIRZI FIRDAUSI I GEDE AGUS JIWADIANA I Gede Eza Purnama Putri I Gede Purna Adi Putra I GUSTI AYU MADE VALENTINA DEWI I Kadek Yudha Pramana Adi I KOMANG GDE SUKARSA I Komang Gede Sukarsa I Made Agus Gelgel Wirasuta I MADE BUDIANTARA PUTRA I MADE PRABA ESHA SUKSEMAWAN I Nyoman Widana I Putu Eka Nila Kencana I Putu Eka Suarsa I PUTU YUDANTA EKA PUTRA I Wayan Sumarjaya I.K.G. Sukarsa IDA AYU MADE SUPARTINI Isabel Divya Georgiana Walewangko K. Jayanegara KADEK NOVIA DWIJAYANTHI KASTIN DWILEN PONG SUMAE Ketut Jayanegara KHOSYI RUKITO Komang Dharmawan LUH KOMANG MARDIANI Luh Putu Ratna Sundari LUH PUTU SAFITRI PRATIWI LUIS RICARDO PANDIANGAN Luky Adrianto M ARRIE KUNILASARI ELYNA Made Asih MADE AYU DWI OCTAVANNY MADE NARYMURTI WIDYASTUTI Made Novita Dewi Made Susilawati Margaretha Ratih Dyah Novitasari MILATUS SHOLIKHA Mirza Rizaldi Sudrajat Mohamad Dwi Agus Arianto MULIA YASMAN NADIYA YUVITA RIZKI NATASYA WIDIA PUTRI Ni Kade Hindu Pertiwi NI KADEK ARISKA DEWI Ni Kadek Dhirayani NI KADEK DWI ARISYA AFRILIANTI NI KADEK ENDAH YANITA UTARI Ni Komang Viona Amelia Putri NI LUH GEDE SINTA ARYATI NI LUH NIKASARI Ni Luh Putu Suciptawati NI LUH WIWIN YUNIARTI Ni Made Asih Ni Made Audi Kirei Saraswati Ni Made Putri Ja Yanti NI MADE SEKARMINI NI MADE SRI KUSUMAWARDHANI NI NYOMAN UTAMI DEWI Ni Putu Dhea Angelita Dusak NI PUTU DIAN ASTUTIK Ni Putu Linda Laksmiani Ni Putu Manik Maharani NI PUTU MEILING UTAMI NI PUTU MIRAH SRI WAHYUNI Ni Putu Monikha Alvionitha NI PUTU NIA IRFAGUTAMI NI PUTU PREMA DEWANTI NI PUTU RINA ANGGRENI NI WAYAN ARI SUNDARI NI WAYAN ARIS APRILIA A.P NI WAYAN ASRI PRADNYANI Ni Wayan Dewi Anastasya Pratiwi Ni Wayan Merry Nirmala Yani NI WAYAN YULIANI NI WAYAN YUNI CAHYANI NOVIAN ENDI GUNAWAN NUR FAIZA NURMA ALIYUWANINGSIH NYOMAN GDE PRAJNAWIWEKA RATMASA TARAM NYOMAN KRISHNA PRATIWI DANGIN Nyoman Wendri PALUPI PURNAMA SARI PANDE PUTU BUDI KUSUMA Putu Edi Dimas Saputra PUTU SUSAN PRADAWATI Putu Wulan Cahayaningrat Ratna Sari Widiastuti SORAYA SARAH AFIFAH TJOK GDE SAHITYAHUTTI RANANGGA TRI ALIT TRESNA PUTRA Ulfatun Farika Novitasari ULYATIL AENI Wayan Evi Handayani Wijayakusuma, I Gusti Ngurah Lanang WILDAN FATTURAHMAN MUJTABA Yani Arthayanti Yasmin Roni Mz ZANUAR SEPTYADI