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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan GANESHA: Jurnal Pengabdian Masyarakat
Nina Chairina
Universitas Islam Negeri Sultan Maulana Hasanuddin Banten
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Social Sciences

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STRATEGI PEMASARAN UMKM DESA PARIGI Nina Chairina; Yati Muhayati; Fawwaz Fawwaz; Meylinda Hartati Amelianur; Rian Aldiansyah
GANESHA: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Januari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i1.4108

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran krusial dalam perekonomian lokal dan nasional. Di Indonesia, dukungan pemerintah terhadap UMKM penting namun tantangan seperti keterbatasan modal, kurangnya pengetahuan dan keterampilan, akses pasar yang terbatas, kendala teknologi, dan persaingan usaha masih signifikan. Penelitian ini fokus pada efektivitas strategi pemasaran dalam meningkatkan penjualan dan pertumbuhan UMKM di Desa Parigi, Kecamatan Saketi, Pandeglang-Banten. Melalui seminar yang diadakan, pelaku UMKM diberikan wawasan mengenai pengembangan UMKM dan teknik pemasaran digital serta konvensional. Metode penelitian menggunakan pendekatan kualitatif dengan analisis hubungan masyarakat dan komunikasi pemasaran. Hasil penelitian menunjukkan bahwa seminar ini sangat relevan dalam membantu UMKM mengatasi kendala operasional dan memperluas akses pasar. Dengan pengetahuan dan keterampilan yang diperoleh, pelaku UMKM diharapkan dapat menerapkan strategi pemasaran yang lebih efektif, sehingga dapat meningkatkan daya saing dan keinginan usaha mereka. Kegiatan ini penting untuk mendukung pengembangan UMKM dan memberikan kontribusi pada kesejahteraan ekonomi lokal.
The Wife as Politician and Her Role in Realizing the Sakinah Family Nina Chairina; Ahmad Hidayat; Nurul Ma’rifah
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 1 : Al Qalam (January 2026 - Special Edition: Islamic Studies)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i1.5303

Abstract

The role of a wife in maintaining the dignity of a Sakinah family at home is a problem faced when women have a career in politics. This condition is also a polemic for experts in interpretation and jurisprudence about women's careers in the public sphere. This study aims to find a comprehensive perspective on how wives as politicians play their role in creating a Sakinah family, based on Islamic law and phenomenological studies. The study was conducted using the Systematic Literature Review (SLR) method. The results of the study indicate that in creating a sakinah family, there are principles that must be used as a basis by wives as politicians, including 1) making faith and piety the foundation for family and career, 2) respecting each other's rights and responsibilities, 3) maintaining harmony in communication, 4) sharing roles and responsibilities, 5) protecting oneself from slander, and 6) consulting with husbands/family members in decision making.
Co-Authors Ahmad Hidayat Faroh Handayani Fawwaz Fawwaz Firly Rio Triono Meylinda Hartati Amelianur Nurul Ma’rifah Rian Aldiansyah Yati Muhayati