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All Journal LANTERN (Journal on English Language, Culture and Literature) Kinerja PREMISE: Journal of English Education and Applied Linguistics SEIKO : Journal of Management & Business ENGLISH JOURNAL SAGA: Journal of English Language Teaching and Applied Linguistics English Journal Jurnal Nasional Manajemen Pemasaran dan SDM Dynamic Management Journal INVOICE : JURNAL ILMU AKUNTANSI Jurnal Manajemen INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS ProBisnis : Jurnal Manajemen Jurnal Riset Akuntansi dan Bisnis Indonesia Journal of English Education EQUILIBRIUM : JURNAL BISNIS DAN AKUNTANSI (EJBA) Pedagogic Research - Applied Literacy Journal Journal of English Language Teaching, Literatures, Applied Linguistics English Education: English Journal for Teaching and Learning PHINISI Manager : Jurnal Ilmu manajemen
Ade Kristianus Kaloeti
Universitas Kristen Immanuel
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Manager : Jurnal Ilmu manajemen

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THE IMPACT OF SERVICE QUALITY, PRICE, AND PROMOTION ON CUSTOMER SATISFACTION AT MIROTA KAMPUS YOGYAKARTA Saptomo, Chrisentianus Abdi; Pomantow, Charen; Kaloeti, Ade Kristianus
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 1 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

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Abstract

The aim of this study is to analyze the significance of the influence of service quality, price, and promotion on customer satisfaction. This research is a quantitative study using secondary data and primary data obtained from questionnaires that have been filled out. The population in this study is all customers who have shopped at Mirota Kampus. Sampling was done using purposive sampling method and obtained 100 respondent samples for the study. The analysis tools used are multiple linear regression and f-test. Based on the analysis results, it shows that service quality, price, and promotion partially have a significant influence on customer satisfaction. Furthermore, the variables of service quality, price, and promotion simultaneously have a significant influence on customer satisfaction.
Co-Authors AA Sudharmawan, AA Bessie, Florance Angelina Chrisentianus Abdi Saptomo Daeli, Iman Putra Damanik, Ganda Wijaya DESI NATALIA, DESI Endang Roswita Gulo Gea, Iman Hati Hadisuwito, Mutiara Septiani Harefa, Bestman Anugerah Utema Jeniwanti Carolina Kotte Lukas Agung Heriputranto Marau, Viktor Erniko Panggabean, Jannes Samuel Elfronzo Abhimael Pomantow, Charen Prasetyanta, Agus Raden Teja Yokanan Riko Gesmani Siswati, Susi Telaumbanua, Tomo Saro Widiantoro, Fian Martino