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All Journal Jurnal Pendidikan dan Pengajaran Jurnal Manajemen Komunikasi
Yustinus Budi Hermanto
Universitas Katolik Darma Cendika Surabaya
Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Challenges of Online Learning During the Covid-19 Pandemic Yustinus Budi Hermanto; Veronika Agustini Srimulyani
Jurnal Pendidikan dan Pengajaran Vol 54 No 1 (2021): April
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.133 KB) | DOI: 10.23887/jpp.v54i1.29703

Abstract

The Covid-19 pandemic requires almost all human activity to shift to digital media, including education services. Now, education services must adapt to online learning methods. This change is a challenge for Indonesian education, which must also prepare students to adapt to face the challenges of the era of Society 5.0. This study aims to obtain information about online learning from home during the Covid-19 pandemic at the junior, senior, vocational, and university levels in Indonesia. Researchers also analyzed the differences in the mastery of learning technology in students and educators. This study used a questionnaire distributed via Google forms to students and educators using Facebook, e-mail, and WhatsApp Group (WAG). The total sample in this study was 108 educators and 386 students. From the independent sample t-test test, the following results were obtained: the mastery ability of MS office software and online learning technology in students was higher than students with significant differences; there was no significant difference between teacher and lecturer perceptions regarding the role of learning technology in the classroom and on the educational process of students. The success of online learning was highly dependent on several integrated components, such as students, educators, learning resources, and the technology used. The researcher also found several disadvantages of online learning, such as student discipline, lack of internet access, and lack of social interaction, common challenges for educational organizations and stakeholders.
Building public satisfaction with marketing communication strategy and service quality Christina Esti Susanti; Veronika Agustini Srimulyani; Yustinus Budi Hermanto; Laurensius Anang Setiyo Waloyo
Manajemen Komunikasi Vol 7, No 2 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v7i2.40431

Abstract

Marketing starts from communicating information related to products and services to the right consumers. Marketing communication is a combination of two studies, namely communication, and marketing. Excellent service quality (ESQ) is an important relationship marketing activity influencing customer satisfaction. In the public sector, there are increasing public demands on the quality of services provided, especially in urban areas that are very easily accessible with the development of information technology and the increasing level of public education. This study aims to provide insight into the importance of marketing communication strategies and ESQ in the public sector to public satisfaction by taking the object of research of the Department of Communication and Information Technology (IT) of Madiun City. The study used a quantitative approach and questionnaires as a data collection tool. The research sample of 304 people represented three sub-districts included in the Madiun City area. The data analysis techniques used are simple linear regression & multiple linear regression analysis. The test results of this study show that the dimensions of ESQ consisting of tangible, reliability, responsiveness, assurance, & empathy, both simultaneously and partially have a positive and significant impact on the satisfaction of the community who use the services of the Department of Communication & IT in Madiun City. The results of this study show the importance of marketing communication strategies and assessment of excellent service quality as an effort by the public sector to increase public satisfaction. Marketing communication strategies can also support government efforts in building regional branding.
Co-Authors Indradewa, Rhian Laurensius Anang Setiyo Waloyo Veronika Agustini Srimulyani Veronika Agustini Srimulyani