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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Buletin Ilmiah Nagari Membangun Menara Ilmu Journal of Pragmatics Research
Mezia Kemala Sari
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Peranan Pemilihan Strategi dan Stilistika pada Iklan di Televisi Mezia Kemala Sari
Rekam: Jurnal Fotografi, Televisi, Animasi Rekam 7
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v0i0.379

Abstract

Television is one of the best medium today that can connect producers’goals with consumers' needs. The televisions’ impressions are crucial so that consumers can easily get new things through the television’s impressions like advertisment.Advertisment becomes very important when producer wants to offer product or service. It can be easily achieved by making advertisment on television to get potential buyers’attention.The main goal is to deliver advertising messages by using attractive packaged to stimulate consumers. The things that should be considerated in choosing strategies are the relevancies to product itself, competitors and also clear target market. Advertisement should pay attention to the Stylistics’ advertising aspects. In getting the uniqueness of style, producers can use language strategies usage like slogans, selection of interesting characters, selection of appropriate strategies and also using other advertising elements. The selection advertisements’ strategies will determine conveying stylistics’ messages through form of creativity to get the better consumerresponse.
Peranan Pemilihan Strategi dan Stilistika dalam Iklan di Televisi Mezia Kemala Sari
Rekam : Jurnal Fotografi, Televisi, Animasi Vol 11, No 1 (2015): April 2015
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v11i1.1290

Abstract

Televisi adalah salah satu media terbaik saat ini yang dapat menghubungkan tujuan-tujuan dari para produsernya dengan kebutuhan konsumen. Tayangan televisi sangat penting sehingga konsumen dapat dengan mudah mendapatkan hal-hal baru melalui tayangan televisi seperti iklan. Iklan menjadi sangat penting ketika produser ingin menawarkan produk atau jasa. Hal ini dapat dengan mudah dicapai dengan membuat iklan di televisi untuk mendapatkan perhatian pembeli yang potensial. Tujuan utamanya adalah untuk menyampaikan pesan iklan tersebut dengan menarik yang dikemas untuk menjaring konsumen. Hal-hal yang harus dipertimbangkan dalam memilih strategi adalah relevansi akan produk itu sendiri, pesaing dan target pasar juga harus jelas. Iklan harus memerhatikan aspek iklan, yaitu stilistika. Dalam mendapatkan keunikan gaya, produsen dapat menggunakan penggunaan strategi bahasa seperti slogan, pemilihan karakter yang menarik, pemilihan strategi yang tepat dan juga menggunakan elemen iklan lainnya. Pemilihan strategi iklan akan menentukan penyampaian gaya bahasa pesan melalui bentuk kreativitas untuk mendapatkan respons konsumen yang lebih baik.The Role of Selection and Stylistics Strategies in Advertising on Television. Television is one of the best medium today that can connect producers’goals with consumers' needs. The televisions’ impressions are crucial so that consumers can easily get new things through the television’s impressions like advertisment. Advertisment becomes very important when producer wants to offer product or service. It can be easily achieved by making advertisment on television to get potential buyers’attention.The main goal is to deliver advertising messages by using attractive packaged to stimulate consumers. The things that should be considerated in choosing strategies are the relevancies to product itself, competitors and also clear target market. Advertisement should pay attention to the Stylistics’ advertising aspects. In getting the uniqueness of style, producers can  use language strategies usage like slogans, selection of interesting characters, selection of appropriate strategies and also using other advertising elements. The selection advertisements’ strategies  will determine conveying stylistics’ messages through form of creativity to get the better consumer response.
UPAYA PENINGKATAN LITERASI MAHASISWA MELALUI PELATIHAN MENULIS KREATIF DI KOTA PADANG PANJANG Mezia Kemala Sari; Bahren Bahren; Zuiyardam Zuiyardam
BULETIN ILMIAH NAGARI MEMBANGUN Vol 3 No 2 (2020)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v3i2.195

Abstract

Writing is a language skill that is used to communicate indirectly. The ability and willingness to write students who are involved in journalism, such as creative writing, are minimal. To address this, it is necessary to solve the classic problems of learners, especially students in the world of writing and literacy. This activity involved students in the Education and Teacher Training Department. It is hoped that this activity can increase students' willingness and ability to write in the field of creative writing. This activity is carried out in the form of training activities with direct assistance during training and after training. Writing training activities are carried out in an exciting and fun way, using image media for the student level. So that students are not bored, besides the lecture method, it is also equipped with training. The training method is carried out using efficient delivery, discussion, and hands-on practice, divided into three sessions: imagination, fiction, and expression. Through this training activity, participants are expected to increase their willingness and ability in writing. There will be more opportunities to publish creative writing results online with available means and channels. After the training was carried out, there was an increase in his abilities and willingness, especially in making Minang poetry and Indonesian language poetry fictional prose created in a short time. Furthermore, the activity was closed with the publication of their writing on the minangsatu.com page, which would continue periodically.
VARIASI DAN APLIKASI AFIKS DALAM KALIMAT DAN TUTURAN BERBAHASA INGGRIS Mezia Kemala Sari
Menara Ilmu Vol 11, No 75 (2017): Vol. XI Jilid 1 No. 75, April 2017
Publisher : LPPM Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/mi.v11i75.153

Abstract

Affix is one of the necessary thing in language including English.  The aim of this research is to find out the varieties of affixes in English and the application into sentences or utterance which commonly occur in daily used. The purposes of this research are to classify affixes in English and attempt to explain about the affixation process and also the use in sentences.The method of research is descriptive qualitative. The data collected by using documentating technique taken from the document sources like dictionary, books and notes.The finding is there are 4 kinds of affixes in English: Preffix, Suffix, Interfix and Superfix or Suprafix.The result  shows that in daily spoken and written language used, the four kinds of affixes are commonly occured and it indicates that English also experience the affixation process in order to compose a new word from the based form and had been common to be used in daily utterance in everyday communication. Keywords: Affixes, English, Affixation process
UPAYA PENINGKATAN LITERASI SISWA MELALUI KOMPETISI MENULIS ESAI TINGKAT SLTA SE-SUMATERA BARAT Mezia Kemala Sari; Efri Yoni; Bahren Bahren
BULETIN ILMIAH NAGARI MEMBANGUN Vol 6 No 4 (2023)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i4.561

Abstract

Essay writing is a valuable activity for expressing ideas and concepts in a written form. On the other hand, literacy is an essential skill in comprehending, expressing, and analyzing information. Many students need help with literacy, which can impact their ability to comprehend texts and effectively convey ideas. The approach of essay writing competitions has proven to be an effective way to enhance students' literacy skills. This activity aims to motivate high school students in West Sumatra to engage in literacy activities actively. This involves a writing competition, employing methods such as distributing competition flyers across various social media platforms like Instagram, Facebook, Twitter, and WhatsApp, as well as sending letters to accessible schools. To stimulate participants' interest and socialize and develop selected sub-themes, the activity procedures include writing workshops conducted by renowned writing coaches like Ahmad Fuadi, an Indonesian bestselling author, and Rilda Taneka, an Indonesian literary figure. The outcomes of this activity include broadening perspectives, enhancing logical thinking, and improving the ability to articulate opinions with relevant sources. The essay writing competition has a positive impact on increasing students' interest in writing, evidenced by the substantial number of submissions received, all meeting initial criteria such as originality, alignment with the theme, and adherence to the stipulated rules, before being assessed by the judges. This indicates participants' understanding of the competition rules, initially driven by their interest to participate. Looking ahead, it is hoped that there will be more opportunities for students across various educational levels to compete in literacy-related fields.
The Role of Technology in Facilitating the Acquisition of Pragmatic Competence in Online English Language Learning Mezia Kemala Sari; Yoni, Efri; Ariani, Sri; Syam, Erlinda; Rasyida, Fadila
Journal of Pragmatics Research Vol. 7 No. 1 (2025): Journal of Pragmatics Research
Publisher : UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/jopr.v7i1.21-33

Abstract

Pragmatic competence refers to the ability to use language appropriately in social contexts, and is an essential part of language learning. This research investigation is focused on how technology can be potent for developing pragmatic competence in the remote learning context through the English teachers and English learners of Muhammadiyah University of West Sumatera. Fifteen purposive sample participants were selected based on their Proficiency level (Intermediate to advanced), Regular use of online learning platforms and diverse cultural backgrounds. This qualitative research conducted Semi-structured interview and Online Forum Analysis as the instruments in collecting data. This research found the roles of technology in facilitation the acquisition of Pragmatic competence in online learning are Creating authentic learning experiences, Providing explicit instruction on pragmatic norms, and Fostering meaningful interaction among learners. By leveraging technology like virtual exchange program, online discussion forum, interactive English language platform, and video conferencing, the online English language teachers can empower learners to develop the pragmatic skills necessary for effective communication in diverse cultural contexts. So, technology can be one of the tool in facilitating the acquisition of pragmatic competence through English language learning that is held online.
Co-Authors Bahren Bahren Efri Yoni Rasyida, Fadila Sri Ariani Syam, Erlinda Yoni, Efri Zuiyardam Zuiyardam