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IMPLEMENTASI K-MEANS RFM DAN HOLT-WINTERS EXPONENTIAL SMOOTHING ADDITIVE DALAM SISTEM BUSINESS INTELLIGENCE UNTUK STRATEGI PENGELOLAAN PELANGGAN PADA PERUSAHAAN TRANSPORTASI Belfania Priandini; Marsani Asfi; Lena Magdalena
METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Vol. 11 No. 2 (2025): Volume 11 Nomor 2 Tahun 2025
Publisher : Universitas Methodist Indonesia

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Abstract

The growth of customer data in the transportation industry drives the need for analytical systems capable of segmenting customers objectively and strategically. This study aims to apply the K-Means Clustering method based on the Recency, Frequency, and Monetary (RFM) model for customer segmentation and utilize the Holt-Winters Exponential Smoothing Additive method to forecast passenger numbers. The dataset comprises 10,440 customer transactions from PT XYZ during the 2022–2024 period. RFM values were calculated, normalized, and processed using the K-Means algorithm to produce three customer clusters: Loyal, Regular, and Passive. Subsequently, the Holt-Winters method was employed to forecast passenger numbers, achieving the smallest Mean Absolute Percentage Error (MAPE) of 6.88%, indicating a high level of accuracy. The results were visualized through an interactive dashboard using Tableau, enabling management to make data-driven decisions. This research demonstrates that integrating segmentation and forecasting methods into a Business Intelligence system can enhance the effectiveness of marketing strategies and the operational efficiency of the company.
MODEL PENGUKURAN KINERJA RANTAI PASOK BERBASIS GREEN SCOR DAN FUZZY AHP: STUDI KASUS PT. ARTERIA DAYA MULIA Suci Nurpatimah; Lena Magdalena; Mesi Febima
METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Vol. 11 No. 2 (2025): Volume 11 Nomor 2 Tahun 2025
Publisher : Universitas Methodist Indonesia

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Abstract

Supply chain performance measurement plays a crucial role in supporting operational continuity and corporate competitiveness, especially in meeting the demands for efficiency, effectiveness, and environmental sustainability. Imbalances in supply chain management can lead to resource waste, environmental pollution, and decreased customer satisfaction. PT. Arteria Daya Mulia, a rope manufacturing company, currently lacks a supply chain performance measurement system that fully incorporates sustainability aspects. This study aims to design a performance measurement model based on the Green SCOR framework and the Fuzzy AHP method as a strategic decision-making tool that considers sustainability dimensions. Performance indicators were determined according to the five main Green SCOR processes (Plan, Source, Make, Deliver, and Return), comprising 14 KPIs developed through literature review and field validation. Data were collected through observations, interviews, and questionnaires, then processed using the Fuzzy AHP method to obtain the priority weight of each indicator. The results show that the total supply chain performance score is 88, calculated by combining the weights with the Snorm de Boer values. Several indicators demonstrated excellent performance with a maximum Snorm value (100). However, one critical indicator was identified with the lowest Snorm value—% Error-free Return Shipped in the Return process—scoring 0.02 with a final SCM score of 0.0008, indicating the need for immediate improvement. The developed information system also generates automatic improvement recommendations based on the measurement results. This model is expected to assist the company in monitoring, evaluating, and continuously improving supply chain performance.
PENERAPAN METODE FUZZY TIME SERIES CHEN DALAM SISTEM PERAMALAN PRODUKSI UNTUK OPTIMALISASI PENGADAAN BAHAN BAKU PADA PERUSAHAAN MANUFAKTUR Sasha Alicia; Lena Magdalena; Ridho Taufiq Subagio
METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Vol. 11 No. 2 (2025): Volume 11 Nomor 2 Tahun 2025
Publisher : Universitas Methodist Indonesia

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Abstract

Fluctuating and dynamic production demands require manufacturing companies to adopt adaptive, data-driven planning systems. However, in manufacturing companies producing plastic ropes such as twine, nets, and yarn, production planning is still conducted manually without a systematic quantitative approach. This study aims to design a production forecasting system using the Fuzzy Time Series Chen method, which can address uncertainty in time series data. Monthly production data from January 2022 to December 2024 were used for testing. The results show that this method provides good forecasting accuracy, with MAPE values of 30.15% for twine, 17.89% for nets, and 16.91% for yarn. The production estimates for January 2025 are 70,162 units (twine), 50,599 units (nets), and 81,315 units (yarn). These findings indicate that the FTS Chen method can improve efficiency and accuracy in production planning.